SugarCon 2018 Heading to Las Vegas

Friday, July 20, 2018
Catherine Morin

Want to become a CRM expert and take your business to the next level? SugarCon 2018 is the place to enhance your network, perfect your skills and grow your business. Leading software developer SugarCRM will host this annual conference in Las Vegas for the first time on October 10 and 11.

Hundreds of customers, developers, technology experts and CRM industry visionaries will gather at The Cosmopolitan of Las Vegas for two days filled with educational breakout sessions, entertaining keynotes, networking events and parties.  


The conference will focus on how to build better business relationships, how the digital revolution will change the future of work and how the latest technologies will improve enterprise software.

Attendees will have the opportunity to meet key SugarCRM partners, hear information about the latest CRM trends and learn more about Sugar's future functionalities. The event will also feature software training sessions designed for both beginner and advanced users.


To celebrate SugarCon's move to Las Vegas, SugarCRM has opened up early registration with important discounts on its website.

Over 1600 professionals attended SugarCon 2017 in San Francisco, and SugarCRM hopes to welcome even more people in Vegas this year.

SugarCRM is a software company based in Cupertino, California. Thousands of businesses worldwide use its CRM solution to execute marketing programs, grow sales, retain customers, run customer support organizations and manage databases.

SugarCRM is an open-source platform, which means that its source code is available to any user. This allows businesses to customize the software to fit their specific needs. Many users put forward customizability as the program's leading advantage.

Founded in 2004, SugarCRM currently works with more than 2 million individuals in over 120 countries.

Chairman and CEO Larry Augustin has been responsible for the company's strategic direction and execution since 2009.

An experimented technology entrepreneur and investor, he built his reputation on his early work in the open source community. He is credited with helping coin the term “open source.”

Augustin believes that the open model will continue to play a central role in emerging technologies and business trends, as it provides an effective framework for cooperation that most companies will want to adopt.