15 Best Pharma CRM (2024): Reviews & Pricing

Last Updated:Wednesday, May 8, 2024

Tired of juggling endless spreadsheets and emails to track your sales and customer data? Adding compliance into the mix can turn your sales process into a real nightmare.

But here's good news: pharma CRM is designed to streamline every aspect of your pharmaceutical sales and ensure compliance effortlessly.

What can the best pharmaceutical CRM software do for your company? If you're working in a pharmacy or a clinic, it will help you manage your customers more easily, boost customer loyalty, and increase sales.

For those in pharmaceutical or biotech companies, this software strengthens relationships with doctors and clinics—your regular buyers of pharmaceutical products.

And let’s not forget handling regulatory compliance and administrative tasks. CRM for pharma takes these daunting responsibilities off your team’s shoulders.

This article is your guide to the best CRM for the pharmaceutical industry and we're here to answer all your questions - from how CRMs work to which one you should get.


What is Pharma CRM Software?

Pharmaceutical CRM software is designed to manage and enhance the relationships between pharmaceutical companies and their diverse stakeholders, including customers, healthcare professionals, and suppliers.

CRMs help create a seamless operational workflow thanks to a variety of features such as sales management, marketing automation, compliance tracking, and even customer support.

One of the greatest benefits of CRM for pharma is that it provides a unified view of all your customer interactions and helps you craft personalized communication strategies. In turn, this can significantly boost customer engagement and loyalty by ensuring every interaction is tailored to individual needs and preferences

best pharma crm


How is CRM Used in the Pharmaceutical Industry?

It doesn’t matter if you run a small pharmacist business, or are part of a large pharma enterprise, there are many benefits of using pharma CRM software.

A CRM system will streamline your operations. It does this by sparing your human reps from repetitive tasks, like entering data manually, scheduling follow-ups, and tracking customer interactions. Spending less time on tasks like this will allow your sales team to focus more on strategic and relationship-building activities.

Here’s how you can use a CRM in the pharma industry.

Database Integration 

CRMs begin with a powerful database that gives you 360-degree views of all your contacts. Whether customer, doctor, or chemist, all data is easily searchable and shareable. CRMs also update contact information in real time. This can occur whenever a contact changes their status in their public social profiles. It also keeps track of all communication histories across multiple channels in one place.


Strong Customer Relationship 

Unlike EMR vs EHR vs PHR, which stores medical and health records, CRMs are primarily about strengthening customer relationships. CRMs enhance customer relationships by providing tools that allow for personalized interactions and consistent follow-ups, ensuring that customers feel valued and understood. They also track customer preferences and history, enabling companies to anticipate needs and tailor their approach to each individual.


Customer Account Management  

It’s crucial for pharma businesses to keep accurate records of customer data. This is especially important for purchase histories. This way, when a customer returns, they will have all their important medical and pharmaceutical information available to whichever pharma specialist is helping them at the time. Here is where pharma CRM means great customer experience. 


Inventory Cycle Management  

CRMs are not only about keeping data on past engagements and histories. This software can also help with forecasting the future. When it comes to managing inventories, a CRM can provide analytics to show you which items may be in higher market demand based on purchase patterns. This will help you stay best prepared for future orders.


Order Management

Filling out all the paperwork for each order can involve a lot of paperwork, which is time-consuming for human agents. The best pharma CRMs have order management tools and many of them include automation. This helps process orders quickly and with less chance of human error. Repeat tasks can also be done automatically. 


Key Features of Pharma CRM

The basic features of CRM for the pharma industry include customer data management, interaction tracking, compliance monitoring, and analytics and reporting tools, all designed to optimize customer engagement and operational efficiency.

Data Analysis 

Pharma CRM collects data on patients, customers, and products. It updates its database often and in real time. It performs smart analytics and produces regular reporting. This helps pharma firms organize their inventories and plan their marketing and sales strategies. It even guides R&D.


Customer Support 

CRM allows customers to communicate with pharma companies through any channel or device. Support reps will have access to the customer’s information and all previous interactions to provide the best, personalized service.  


Sales Management

Pharma CRM can help companies devise strategies to interest their customers in new or different pharma products. These tools are usually equipped with marketing campaign management features that can be used to cross-sell and up-sell to parties based on their likeliness to buy. This is gauged with data from past purchases and engagements. 


Workflow Automation

CRMs take over rote paperwork with automation features. For example, these platforms can scour the web for data and update your files in real time. They can be used to send reminders and follow-ups to your contacts and help streamline appointment bookings. A CRM for pharma allows humans to do more with fewer steps in less time. It can even save on human labor costs.


Compliance Monitoring

Can CRM systems help with regulatory compliance in the pharmaceutical industry? Absolutely. Pharma CRM tools can monitor and record all customer and healthcare professional interactions, ensuring adherence to laws like HIPAA in the U.S. and GDPR in Europe. This capability is crucial for upholding transparency and avoiding legal issues from compliance failures.


Reporting Tools

The reporting tools within a pharma CRM are designed to provide regular insights into compliance status, audit trails, and other regulatory requirements. These tools facilitate the generation of detailed reports that can be used during audits to demonstrate compliance with regulatory bodies. By automating these reports, CRMs not only save time but also reduce the likelihood of human error, ensuring that the data is accurate and up-to-date.


What is the best Pharma CRM Software? Here’s our top 15 list:




Features / Benefits

  • Medicinal marketing includes sales forecasting and competitor analysis

  • Real time contact data on customers, physicians and chemists

  • Business process automations, eg: customer reminders and follow ups

  • Multichannel customer service for the pharma industry


  • Custom reporting only available with an enterprise subscription

  • Implementation can be complicated


Kapture has three pricing tiers, at $19, $39 and $59 per user per month billed annually. There is also a 30-day free trial of Kapture’s CRM system.

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Features / Benefits

  • One of the dedicated CRM solutions for pharma companies

  • Fully mobile life sciences CRM

  • Loop marketing campaigns helps with more targeted customer messaging

  • Sample inventory tracking and expense reporting

  • Helps the pharmaceutical sales process and customer interactions


  • Not a very economical CRM platform for smaller pharmaceutical businesses

  • Many CRM tools and sales features make it a bit overwhelming at first


For a full list of prices and plans, contact StayinFront through their website. 

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Features / Benefits

  • Part of a massive suite of tools for pharma and the entire MedTech industry

  • Very robust customer relationship management set of features

  • Data science for customer behavior insights

  • Closed loop marketing helps identify customer preferences

  • Email templates for compliant customer outreach, surveys and follow ups


  • A bit on the expensive side

  • Siloed products mean you might not get all the tools you want in one package


You’ll have to contact Veeva through their website to get prices.

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CRMNEXT Pharmaceutical

crmnext pharmaceutical

Features / Benefits

  • Top customer relationship management solution for pharmaceutical companies

  • Smart lead management for pharma marketing and sales reps

  • CRM customer data updates from social media in real time

  • Segmentation helps boost customer engagement with relevant pharma content

  • Pharma sales team performance tracker


  • Not too convenient for smaller pharma operations due to price


For the full pricing list of CRMNEXT’s pharmaceutical solution, contact their sales team through their homepage.

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Creatio CRM Pharma 

creatio crm pharma

Features / Benefits

  • Field force automation tool captures pharma sales data in real time

  • CRM customer communication histories and sales records

  • Marketing campaign tools like segmentation and targeting

  • Cycle activity planning for regular visits and repeat orders

  • Customer service platform across multiple channels


  • Some say it has an overcrowded look and feel

  • Takes some time to fully integrate


For Creatio’s pharmaceutical CRM solution, contact them through their website. 

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CSquare Sales Force Automation (SFA 360)

csquare sales force automation

Features / Benefits

  • Full sales force automation platform for pharma companies of all sizes

  • Expense, asset and inventory stock management

  • Sales reps performance analytics

  • Medical representative (MR reporting) database management


  • The look and feel seem old and outdated

  • Reports are difficult to manage


There are no prices listed on CSquare’s website. Contact them for details.

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Features / Benefits

  • Customer analysis and targeting system (CATS) for life sciences

  • Helps pharma companies connect with doctors

  • Call and customer visit recording that's easily organized and searchable

  • Multi media marketing campaign tools

  • A wide range of reporting functionality including by territory or doctor


  • The cost may be too high for some pharma companies

  • Automation features are not too easy to use


To go over the plans and prices of Synergistix, contact them through their website.

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Features / Benefits

  • Easy to build workflows for sales and marketing automation

  • Regular sales rep and mobile real time reporting

  • Helps keep track of samples and gifts to healthcare professionals

  • Business intelligence feature including KPI tools


  • Some of the features can feel too simple and limiting

  • Dull looking interface and dashboard


Medismo does not advertise prices on their website. Contact their sales team through their site for pricing info. 

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Features / Benefits

  • Basic customer relationship management software for pharma

  • Calendar tools for medical representatives to organize sales visits

  • Data analytics provides regular sales rep stats

  • Customer evaluation tools to help plan targeted outreach

  • Works on their server, on premise, offline and mobile


  • Limited or no marketing automation


For the full lust of PharmaCODE prices and plans you’ll have contact their sales departments through their website.

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Features / Benefits

  • Customer experience tools for pharma businesses of all sizes

  • Real time CRM data updates across all devices

  • Sales teams activity, calendar and task management

  • Closed loop marketing cycle tools

  • Full analytics and reporting


  • Slightly unmodern front-end aesthetic

  • Not much information on the homepage


To get pricing packages for actisCRM for pharmaceutical companies, visit their website.

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Features / Benefits

  • Manages pharma partnerships with doctors, chemists and other contacts

  • Helps track ongoing deals and other sales opportunities

  • Standardized workflows to track progress and milestones

  • Feedback and survey tools

  • Pharma sales and KPI reporting


  • Limited to pharma partnerships and not much for basic customers data


There are no listed prices on Inova’s website. Contact their sales team for price plans.

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Features / Benefits

  • Full MR reporting and sales CRM tools for the pharmaceutical industry

  • Keeps track of gifts and samples to doctors and clinics

  • Product detail management

  • Daily reports which can be exported to Excel

  • Doctor visit and dealer visit planning


  • Sales, service and inventory are sold as separate SaaS

  • Many tools are add-ons


SalesBabuCRM starts at $26 per user per month billed annually. For the all-in-one business suite and ERP, contact salesBabuCRM.

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Avidian Prophet CRM

avidian prophet crm

Features / Benefits

  • This is a CRM solution for pharma that can be built into Outlook

  • Combines all contacts and leads into a unified database

  • Helps make sure CRM tracking follows pharma compliance and regulations

  • Some sales force automation and workflow tools

  • Interactive pharma sales and stats analytics and reporting


  • Advanced automated email notification only in the enterprise package


Prophet CRM by Avidian has three plans. They are $25, $55 and $75 per user per month.

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Inception CRM

inception crm

Features / Benefits

  • Dedicated enterprise level CRM for pharma and life science

  • End-to-end support for sales reps in the field

  • Calendar and task management

  • Customer insights by territory or purchase history

  • Inventory and expenses management


  • Can be a bit expensive

  • Field force automation can be a bit glitchy


Inception CRM does not display prices on their homepage. You’ll have to contact them for price lists.

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Features / Benefits

  • Mobile app for field marketing for pharma sales reps

  • Helps plan visits and full visit reporting

  • Range of useful CRM analytics

  • Gift and sample record management

  • Highly visual interface


  • Lacking some tools for project and opportunity management


For the PharmaWorx list of plans and costs, get in touch with their sales department through their website.

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How to Choose Your Pharma CRM? Key Takeaways

Pharma CRM software is a game-changer for people who work in the pharmaceutical business. It gives you powerful tools for managing customer data, making sure they're following the rules, and improving their sales strategies through smart data analysis and automation.

Pharmaceutical CRM will make things easier for all kinds of businesses, from all scales of businesses, from small pharmacies to big pharma companies, making it an essential tool for maintaining competitive advantage and fostering strong customer relationships.

So how to choose a CRM for your company? Here’s a breakdown of the next steps you need to take:

  • Identify the particular challenges your business faces, like managing customer data or ensuring compliance.

  • Check if the CRM's features align with your needs, especially in security, integration, and usability.

  • Look for CRMs that offer customization to fit the unique requirements of your business.

  • Utilize free trials or demos to test the CRM in real-world conditions to ensure it meets your expectations.

  • Ensure the CRM can grow with your business, accommodating new needs and expansions as they arise.