Best 14 Insurance Agent CRM 2023

Last Updated:Saturday, November 25, 2023

Quick summary

CRM tools are pivotal for insurance agents, facilitating efficient client interactions and business operations. Not only do they enhance relationship building, but also aid in tracking leads, policy renewals, and client communications.

In this article, we will examine the top 14 CRM solutions for 2023, dissecting their features, benefits, potential drawbacks, and pricing details.

An insurance business is built on the same base that makes up any business: customer relationships. That’s why the hunt for the best insurance agent CRM is on.

Insurance is huge; there are no two ways about it. It’s not that it just holds up well in times of uncertainty, but it thrives on it. Together with finance, it makes up about 8% of US GDP. But it’s also deeply connected to other main industries like real estate and healthcare. In 2019 there were almost six thousand insurance companies in the US.

To make it in that crowded industry, an insurance agency needs the best CRM. Let’s learn more about the tools, and go over some of the top vendors.


Benefits of CRM Software for Insurance Agents 

CRM software for an insurance agency has a lot of obvious benefits. First above all, it helps companies find new leads, close more deals, and generate more revenue. It manages this not by being an aggressive selling machine, but by helping to build and foster better customer loyalty.

The most common features are for managing your contacts and customers. Next, there are marketing tools to capture more prospects, and sales tools to nurture leads down the funnel. You’ll also get customer support tools which are key for keeping insurance policy holders satisfied.

There are some specific CRM tools for the insurance industry. These include policy creators and trackers, referral programs, and insurance industry-specific reporting.

Any insurance agency or company still without a CRM is losing ground to its competitors who have implemented such a platform. Here are some of the main advantages: 

Enhanced Customer Relationship

The relationship between an insurance agent and a customer must be maintained at high standards. CRMs give agents 360-degree customer views as well as full interaction histories. It can do follow ups and reminders to make sure customers are never neglected.

Better Data Management

A lot of information goes into insurance policy making. Every customer has specific needs and conditions. CRMs are highly organized databases. They allow agents to share and update important data, and access it anytime and anywhere.

Agency Management

Some of the largest enterprises in the world are insurance companies. CRMs can help large insurance businesses manage multiple agencies in many locations. But they’re also great for small boutique agencies to run the entire operation. 

Enhanced Sales Forecasting

The best CRMs for insurance sales can help with forecasting and trend spotting. This helps agencies plan new campaigns, and to make sure they have the staff and resources at the right times. It’s also useful for planning budgets or creating new insurance products.

Reporting & Analytics

Insurance CRMs collect data and can sort it out for you based on many key performance indicators. These KPIs are also often customizable. It can give you real-time and p-to-date reports on sales figures and individual agent performance stats.


Key Features of CRM Software for Insurance Agents

Agent Management & Project Tracking

Agents often have many tasks and projects to oversee. These involve nurturing new leads down the pipeline and closing deals. CRMs have great project management tools which often use workflows to smooth things along. 

Policy Tracking 

Crafting the right insurance policy for each customer takes a lot of work. CRMs dedicated to insurance agencies can track the many versions of a policy in progress, and make it easy to refer back to older iterations.

Email Marketing

Insurance agencies are always looking for new leads. Email marketing tools are a big part of CRMs and the best way to do lead generation. Email campaigns can be created with templates. The contact interactions can also trigger automated workflows, like creating new customer profiles.

Referral Marketing

Referral marketing is an important part of growing any business like an insurance agency. Because it involves the exchange of contact information between agents and companies, CRMs are the perfect tool to streamline this process. Great CRMs may include referral points tracking.

Commission Computing

Like any industry that leans heavily on sales, commissions are part of everyday business. CRMs for insurance companies can include financial and accounting tools like commission computing. Some even include gamification for sales teams with a leader board and all. 


What is the best insurance agent CRM software? Here’s our top 14 list:


1. HubSpot CRM

Why we chose it:

We believe that HubSpot CRM is a stellar choice for insurance agents due to its robust inbound marketing capabilities, allowing agents to attract and engage potential clients effectively. And that’s why it is number one on our list.

The platform excels in lead management and segmentation, enabling agents to categorize contacts based on their specific interests and interactions.

One of HubSpot's standout features is real-time activity tracking; agents can monitor emails, calls, and website visits, automating responses based on user activity. This CRM also offers in-depth analytics, giving insights into product interest and communication strategies, assisting agents in decision-making.

Coupled with its ability to automate tasks, HubSpot ensures agents spend more time building relationships and less on administrative tasks. In essence, HubSpot CRM's blend of personalization, automation, and analytics makes it invaluable for modern insurance professionals.


  • You can get started with HubSpot free CRM suite of basic features 

  • Various website and blogging tool to attract qualified leads

  • Create and manage quotes and invoicing

  • Easy for beginners, syncs with Google apps


  • While HubSpot promotes itself for financial services like the insurance industry, it does not have a dedicated insurance CRM


HubSpot CRM has a free version.

Premium versions are $45, $450, and $1,200 per month, billed annually for a limited number of users.

Visit site
Go to HubSpot CRM’s official website


2. Zendesk Sell

Why we chose it:

We believe that Zendesk Sell is a compelling CRM choice for insurance agents due to its intuitive user interface and emphasis on sales automation. For agents, the visual sales pipeline provides a clear view of all potential and current clients, making it easier to gauge where each lead stands in the sales process.

A unique feature of Zendesk Sell is its "Smart Lists," allowing agents to filter and segment leads based on customized criteria, ensuring that high-potential clients are always prioritized.

Moreover, its integration capabilities mean that agents can effortlessly connect the CRM to other essential tools, consolidating all client communication in one place.

The "Reach" feature in Zendesk Sell automates repetitive tasks like follow-ups, ensuring agents never miss out on potential opportunities. Furthermore, the CRM's data-driven reports help agents identify successful strategies and areas for improvement.


  • Communication tools include messaging, social media and call center features

  • Insurance agents making phone calls get script suggestions

  • Email marketing automation tools to help lead generation

  • Insurance businesses track sales goals and individual salesperson performance 

  • Full sales force automation tools throughout the customer lifecycle


  • Zendesk mentions financial services as part of their solutions, but no tools specific for insurance companies 


Zendesk Sell has four packages.

They are $19, $49, $99, and $199 per seat per month, billed annually. Zendesk also offers free trials.

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Go to Zendesk Sell’s official website


3. NetSuite CRM

Why we chose it:

We placed NetSuite CRM in our top three picks primarily due to its comprehensive and integrated approach to customer management.

A distinctive trait of NetSuite is its 360-degree customer view, which allows agents to see all interactions, from lead generation to post-sales support, ensuring holistic client management.

For insurance agents, the "Upsell Manager" feature is invaluable; it identifies potential cross-sell or upsell opportunities based on client profiles and previous purchases. The advanced forecasting tools in NetSuite CRM also help agents anticipate sales trends, ensuring they can plan and adjust strategies in real time.

Another unique element is its seamless integration with NetSuite's ERP system, providing agents with a unified platform for both customer relationships and financial management. This means insurance premium payments, claims, and commissions can all be tracked within the same ecosystem.


  • Part of the large Oracle suite of business software

  • Has dedicated financial services CRM tools

  • Lets you do budgeting, forecasting and revenue management 

  • Sales tools get you lead management and automated follow ups

  • Full sales force automation


  • This is a huge platform with many tools and could be hard to master

  • Price is a bit high especially for small businesses


For exact prices and plans contact NetSuite through their website.

Visit site
Go to Netsuite CRM’s official website


4. Zoho CRM

Why we chose it:

Zoho CRM stands as a robust choice for insurance agents owing to its versatile features tailored to sales-driven industries. What sets Zoho apart is its AI-driven assistant, "Zia," which offers predictive sales analytics, lead scoring, and even sentiment analysis.

For insurance agents, Zia's ability to prioritize leads based on their likelihood to convert can be a game-changer. Additionally, Zoho's "Canvas" feature allows agents to design their CRM interface according to their workflow needs, enhancing usability and efficiency.

The platform also boasts multi-channel communication, enabling agents to connect with potential clients through email, phone, chat, and social media from a unified dashboard. Zoho CRM's integration with popular third-party applications ensures agents can customize their toolkit to match their unique operational demands.

All in all, Zoho CRM’s blend of artificial intelligence, adaptability, and comprehensive communication tools provides insurance agents with a platform geared for both efficiency and growth.


  • Insurance agencies can have more agile task and project management

  • A robust CRM system with full sales process management software

  • AI does predictions and suggestions to turn new leads into customers

  • Insurance industry AUM tools to manage ‘assets under management’ 

  • Integrates with Google G Suite tools


  • The basic CRM solution lacks the more advanced features for an insurance agency


The prices for Zoho CRM are $12, $20, $35 and $45 per user per month billed annually. There’s also a free edition and a free trial.

Visit site
Go to Zoho CRM’s official website


5. AgencyBloc

Why we chose it:

AgencyBloc stands out specifically for insurance agents due to its tailored approach to the industry's unique needs. Central to its appeal is its specialized "Policy & Claims Administration" feature, allowing agents to track policies efficiently, commissions, and claims all in one place.

Another exclusive aspect is AgencyBloc's "Automated Workflow" system, which ensures that agents never miss policy renewals or client follow-ups, automating reminders based on specific triggers.

The CRM also includes an "Agent Dashboard," providing a visual representation of performance metrics, helping agents quickly identify areas of growth or concern.

Additionally, AgencyBloc's robust commission processing tools assist agents in ensuring they are compensated accurately and promptly. Given its niche focus, the platform seamlessly integrates with other popular insurance tools, offering a cohesive ecosystem.


  • A CRM solution geared for life insurance and health insurance

  • Does prospect and contact management for insurance businesses

  • You get insurance marketing automation 

  • Keeps track of insurance sales reps figures and commissions


  • A bit on the pricey side but that’s OK because it is industry specific


AgencyBloc begins at $75 per month. There is also a free trial.

Visit site
Go to AgencyBloc’s website


6. AgentCubed

Why we chose it:

AgentCubed shines as a CRM specifically designed for insurance professionals, striking a balance between lead management and policyholder servicing.

A standout feature of AgentCubed is its integrated "Lead Distribution System," which intelligently routes and assigns leads based on customizable criteria, ensuring optimal match-ups between agents and potential clients.

This is particularly valuable for insurance agents who aim to prioritize high-value or specialized leads. Further enhancing its prowess, AgentCubed offers a unified "Policy & Commission Tracking" module, enabling agents to have a holistic view of their clients' lifecycle, from initial contact to policy renewals.

For agents managing multiple product lines, the CRM’s "Multi-line and Multi-carrier Quoting" tool is a boon, providing quick, accurate quotes across diverse insurance offerings. The platform's user-friendly interface coupled with its robust reporting tools give agents actionable insights into their performance metrics.


  • Customer relationship management specifically for insurance companies

  • Special tools for insurance policy management

  • Marketing and sales automation for the full customer lifecycle

  • Automated renewals, reminders and follow ups for insurance policies

  • Has tools for property and real estate insurance


  • This platform might take some time to learn all the way 

  • The price might be a bit high


Visit AgentCubed’s website for more information about plans and prices. There are no free trials.

Visit site
Go to AgentCubed’s official website


7. FreeAgent CRM

Why we chose it:

One thing we love about FreeAgent CRM is the sleek and modern platform that's both user-friendly and packed with functionalities tailored for sales and client management.

A distinctive aspect of FreeAgent CRM is its "Activity-Based Sales" approach, which guides agents to focus on actionable tasks that drive client engagement and conversions. For insurance agents, this translates to timely follow-ups, claims handling, and policy renewals.

The CRM's "Next Step" feature automatically sets future engagement actions based on the last client interaction, ensuring a continuous touchpoint with potential and existing policyholders.

Integration with popular email platforms, including Gmail and Outlook, means agents receive real-time notifications within the CRM about client communications. Its robust analytics dashboard also provides granular insights into performance metrics, aiding agents in refining their strategies.


  • This is a CRM and work management platform for teams

  • Basic customer management and sales pipeline visibility

  • Lead capturing and lead scoring helps insurance sales reps

  • Sales forecasting tools for insurance policy ROI 


  • This is a good CRM but not tailored features for insurance agencies


There are four pricing plans which go from $25 to $250 per user per month billed annually.

There are some free trials, too.

Visit site
Go to FreeAgent CRM’s official website


8. Lucrativ

Why we chose it:

Lucrativ presents itself as a robust choice for insurance agents due to its multifaceted approach to lead management and sales enhancement.

A unique feature of Lucrativ is its "Team Collaboration" tool, which fosters efficient communication among agents and teams, ensuring all members stay updated on client interactions and policy details. This becomes invaluable in insurance agencies with multiple agents handling diverse product lines or shared client portfolios.

Lucrativ's "Multi-Channel Outreach" capability, which integrates email, calls, and texts into a single platform, ensures agents can reach clients effectively and log all communications seamlessly.

For insurance professionals, the CRM's real-time analytics and reporting tools offer insights into lead behavior, helping agents understand client needs better and personalize their approach.

The platform's automation capabilities, such as auto-scheduling follow-ups, mean agents never miss a crucial touchpoint, be it policy renewals or claim updates.


  • Easy-to-use CRM software solution for sales for insurance agencies

  • Sales pipeline management and automation features

  • Simple mobile apps for voice, message and notifications

  • Custom modules which can be tailored for an insurance business


  • Not a dedicated insurance agency CRM

  • No or limited  marketing features


Visit Lucrativ’s website to request information about prices.

Visit site
Go to Lucrativ’s official website


9. Insureio

Why we chose it:

Insureio stands out in the CRM landscape due to its laser-focused design for insurance professionals, bridging the gap between lead management and policy servicing.

One of its standout features is the "Policy Management Dashboard," tailored explicitly for insurance agents, allowing for efficient tracking of policies, renewals, and commissions in one unified view. This centralized approach ensures agents can swiftly handle client inquiries, policy alterations, and claims.

Insureio also offers an integrated "Marketing Automation" tool, which empowers agents with pre-built email campaigns and templates relevant to various insurance products and services.

This automated outreach, combined with client segmentation, enables agents to target potential and existing policyholders with pinpoint accuracy.


  • Expertise in insurance for this marketing and sales CRM

  • Strong automations for the customer journey

  • Insurance application fulfillment features

  • Deep analytics and real-time reporting


  • You’ll need the premium versions to run an insurance agency


Insureio’s price begins at $25 per month, with plans going up to $75.

Insureio offers a 30-day free trial.

Visit site
Go to Insureio’s official website


10. Radius

Why we chose it:

Radius has carved a niche for itself in the insurance domain by providing CRM functionalities tailored to the unique dynamics of the industry.

A hallmark feature of Radius is its "Lead Machine," which not only helps insurance agents track and manage leads but also assists in the automation of follow-up processes, ensuring no potential client slips through the cracks. This feature's sophistication lies in its ability to segment and score leads, enabling agents to prioritize high-value prospects.

Another notable aspect of Radius is its comprehensive "Commission Tracking" module, giving agents a clear overview of their earnings, reconciliations, and potential discrepancies with carriers. This transparency is crucial for agents aiming to optimize their revenue streams.

The platform also boasts a robust integration ecosystem, allowing agents to seamlessly sync data from various insurance quoting tools and lead providers.


  • Top CRM for insurance agents with lots of custom tools

  • Full sales and marketing automation suites

  • Solid VoIP features like one-click dialers and call recording

  • Organization tools like calendars, tasks and reminders


  • The price tag might be high for some smaller agencies


Radius costs $34 per month for one user at its basic plan. The most premium plan is $292 for ten users per month.

There are no annual contracts. Check the site for a free trial.

Visit site
Go to Radius’ official website


11. NexJ

Why we chose it:

NexJ stands out in the realm of CRMs due to its deep industry knowledge, especially tailored for financial professionals, including insurance agents.

Our favorite NexJ feature is its "Customer-Centric View," which consolidates all client information, policy details, and interaction histories into a single dashboard. This ensures that insurance agents can quickly access all relevant details when communicating with clients or assessing their coverage needs.

Also, NexJ impressed us with its "Intelligent Customer Segmentation." Using AI-driven analytics, it enables agents to categorize clients based on their preferences, behaviors, and potential value, allowing for more targeted policy recommendations and marketing campaigns.

All in all, NexJ's blend of customer-centric tools, smart segmentation, and integration capabilities makes it a sterling choice for insurance agents dedicated to elevating their client relationships and operational efficiency.


  • AI agent assistant for many finance industries, including insurance

  • Omnichannel client experience with real-time updates

  • Very revenue-driven software for sales teams

  • Insurance tools to help with many policies from single households

  • There’s a call center integration


  • It can require a bit of a learning curve but not impossible


To request a demo or learn about rates, visit NexJ’s website.

Visit site
Go to NexJ’s official website


12. VanillaSoft

Why we chose it:

VanillaSoft distinguishes itself in the CRM arena with features that resonate powerfully with the needs of insurance agents.

Central to its appeal is the "Queue-Based Lead Routing" mechanism, which systematically presents agents with the next-best lead to engage, optimizing contact rates and conversions. This becomes crucial for insurance agents who need to prioritize high-potential leads without getting lost in a sea of contacts.

Another standout feature is VanillaSoft's "Auto-Dialing" capability, which boosts call productivity by automatically connecting agents to the next lead, reducing downtime between calls.

For insurance professionals, the integrated "Recording & Scripting" tools offer an edge, enabling them to maintain compliance and adhere to best practices during client interactions.

All in all, VanillaSoft's focus on enhancing agent productivity through intelligent lead routing and streamlined calling tools positions it as an indispensable asset for insurance professionals aiming to maximize client outreach and conversions.


  • All-in-one insurance sales agent tool and CRM

  • It’s a special priority-based contact management system

  • Intelligent lead routing and queuing

  • Scripting suggestions give agents the right outreach message


  • To get the most out of this, you need to take the time to learn it


VanillaSoft offers a 14-day free trial. To find out more about prices or request a demo, go to their homepage.

Visit site
Go to VanillaSoft official website


13. Salesforce

Why we chose it:

Salesforce, a titan in the CRM industry, presents a compelling offering for insurance agents tailored to streamline operations and deepen client relationships.

One of Salesforce's standout features is "Einstein Analytics," a powerful AI-driven tool that offers predictive insights, helping agents forecast policy renewals, identify upsell opportunities, and gauge client churn risks.

This predictive intelligence is invaluable for insurance agents seeking to be proactive and address client needs ahead of time.

Another unique aspect is the "Financial Services Cloud," a platform specifically tailored for the financial sector, including insurance. It centralizes client profiles, policy details, and interaction histories, allowing agents to offer personalized service with ease. C

oupled with its vast integration ecosystem, Salesforce ensures agents have a holistic view of each client, making policy recommendations and service more efficient.


  • Part of the Salesforce greater financial services package

  • Self-service tools for policy holders

  • Helps with agent-customer interactions

  • You get the Salesforce kit of marketing and sales tools


  • It’s expensive


Salesforce Financial Services Cloud costs $150, $300, or $450 per user per month billed annually.

Visit site
Go to Salesforce’s official website


14. Odoo

Why we chose it:

Odoo's comprehensive suite of business applications, including its CRM module, makes it a versatile choice for insurance agents.

What sets Odoo apart is its modularity; agents can seamlessly integrate the CRM with other Odoo apps, such as email marketing, invoicing, or website builder, to create a unified business ecosystem. For insurance professionals, this translates to a streamlined workflow, from lead acquisition to policy management.

A unique feature of Odoo's CRM is its intuitive "Drag & Drop" interface for lead and opportunity management. Agents can visually track the progress of leads and deals, moving them through different stages with a simple drag.

Additionally, its "GeoIP" feature automatically detects a lead's location, assisting agents in offering localized insurance solutions and understanding regional market dynamics. 


  • Open-source CRM tool that can work for insurance sales teams

  • Lots of apps for invoicing and accounting 

  • You can create custom insurance apps to run on it 


  • Because of the pricing system, it can get expensive


Each app in Odoo is priced separately. For example, CRM is $30 per month, and sales is $15 per month. You can see them all on the website.

There is also an Odoo free trial.

Visit site
Go to Odoo’s official website



An insurance agent is like any other modern salesperson. You get the best technology to serve you as an assistant, while you focus on true customer relationships. 

An insurance agent CRM gives you both a detailed view of each contact and a bird’s eye view of all your leads in progress. With the best CRM for insurance agencies, you cut down on dropping leads and customer churn. It’s also the only communication tool you’ll need to manage all interactions.

There’s a lot of great winners on this list. Our takeaway is this: If you just want to dip your toe in a CRM, HubSpot CRM or Zoho CRM are always top free starter choices. For larger insurance businesses, AgencyBloc or Insureio are platforms to discover.