Best 14 Insurance Agent CRM 2022

Michael Scheiner
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An insurance business is built on the same base that makes up any business: customer relationships. That’s why the hunt for the best insurance agent CRM is on. 

Insurance is huge, there are no two ways about it. It’s not that it just holds up well in times of uncertainty, but it thrives on it. Together with finance, it makes up about 8% of US GDP. But it’s also deeply connected to other main industries like real estate and healthcare. In 2019 there were almost six thousand insurance companies in the US.

To make it in that crowded industry, an insurance agency needs the best CRM. Let’s learn more about the tools, and go over some of the top vendors.

 

 

Benefits of CRM Software for Insurance Agents 

CRM software for an insurance agency has a lot of obvious benefits. First above all, it helps companies find new leads, close more deals, and generate more revenue. It manages this not by being an aggressive selling machine, but by helping to build and foster better customer loyalty.

The most common features are for managing your contacts and customers. Next, there are marketing tools to capture more prospects, and sales tools to nurture leads down the funnel. You’ll also get customer support tools which are key for keeping insurance policy holders satisfied.

There are some specific CRM tools for the insurance industry. These include policy creators and trackers, referral programs, and insurance industry-specific reporting.

Any insurance agency or company still without a CRM is losing ground to its competitors who have implemented such a platform. Here are some of the main advantages: 

 

Enhanced Customer Relationship

The relationship between an insurance agent and a customer must be maintained at high standards. CRMs give agents 360-degree customer views as well as full interaction histories. It can do follow ups and reminders to make sure customers are never neglected.

Better Data Management

A lot of information goes into insurance policy making. Every customer has specific needs and conditions. CRMs are highly organized databases. They allow agents to share and update important data, and access it anytime and anywhere.

Agency Management

Some of the largest enterprises in the world are insurance companies. CRMs can help large insurance businesses manage multiple agencies in many locations. But they’re also great for small boutique agencies to run the entire operation. 

Enhanced Sales Forecasting

The best CRMs for insurance sales can help with forecasting and trend spotting. This helps agencies plan new campaigns, and to make sure they have the staff and resources at the right times. It’s also useful for planning budgets or creating new insurance products.

Reporting & Analytics

Insurance CRMs collect data and can sort it out for you based on many key performance indicators. These KPIs are also often customizable. It can give you real-time and p-to-date reports on sales figures and individual agent performance stats.

 

Key Features of CRM Software for Insurance Agents

Agent Management & Project Tracking

Agents often have many tasks and projects to oversee. These involve nurturing new leads down the pipeline and closing deals. CRMs have great project management tools which often use workflows to smooth things along. 

Policy Tracking 

Crafting the right insurance policy for each customer takes a lot of work. CRMs dedicated to insurance agencies can track the many versions of a policy in progress, and make it easy to refer back to older iterations.

Email Marketing

Insurance agencies are always looking for new leads. Email marketing tools are a big part of CRMs and the best way to do lead generation. Email campaigns can be created with templates. The contact interactions can also trigger automated workflows, like creating new customer profiles.

Referral Marketing

Referral marketing is an important part of growing any business like an insurance agency. Because it involves the exchange of contact information between agents and companies, CRMs are the perfect tool to streamline this process. Great CRMs may include referral points tracking.

Commission Computing

Like any industry that leans heavily on sales, commissions are part of everyday business. CRMs for insurance companies can include financial and accounting tools like commission computing. Some even include gamification for sales teams with a leader board and all. 

 

What is the best insurance agent crm software? Here’s our top 14 list:

 

HubSpot CRM

Features / Benefits

  • You can get started with HubSpot free CRM suite of basic features 

  • Various website and blogging tool to attract qualified leads

  • Create and manage quotes and invoicing

  • Easy for beginners, syncs with Google apps

Drawbacks 

  • While HubSpot promotes itself for financial services like the insurance industry, it does not have a dedicated insurance CRM

Pricing

HubSpot CRM has a free version. Premium versions are $45, $450 and $1,200 per month billed annually for a limited number of users.

HubSpot CRM

 

Zendesk Sell

Features / Benefits

  • Communication tools include messaging, social media and call center features

  • Insurance agents making phone calls get script suggestions

  • Email marketing automation tools to help lead generation

  • Insurance businesses track sales goals and individual salesperson performance 

  • Full sales force automation tools throughout the customer lifecycle

Drawbacks

  • Zendesk mentions financial services as part of their solutions, but no tools specific for insurance companies 

Pricing

Zendesk Sell has four packages. They are $19, $49, $99 and $199 per seat per month billed annually. Zendesk also offers free trials.

Zendesk

 

NetSuite CRM

Features / Benefits 

  • Part of the large Oracle suite of business software

  • Has dedicated financial services CRM tools

  • Lets you do budgeting, forecasting and revenue management 

  • Sales tools get you lead management and automated follow ups

  • Full sales force automation

Drawbacks 

  • This is a huge platform with many tools and could be hard to master

  • Price is a bit high especially for small businesses

Pricing 

For exact prices and plans contact, NetSuite through their website.

Netsuite

 

Zoho CRM

Features / Benefits 

  • Insurance agencies can have more agile task and project management

  • A robust CRM system with full sales process management software

  • AI does predictions and suggestions to turn new leads into customers

  • Insurance industry AUM tools to manage ‘assets under management’ 

  • Integrates with Google G Suite tools

Drawbacks 

  • The basic CRM solution lacks the more advanced features for an insurance agency

Pricing 

The prices for Zoho CRM are $12, $20, $35 and $45 per user per month billed annually. There’s also a free edition and a free trial.

Zoho CRM

 

AgencyBloc

Features / Benefits 

  • A CRM solution geared for life insurance and health insurance

  • Does prospect and contact management for insurance businesses

  • You get insurance marketing automation 

  • Keeps track of insurance sales reps figures and commissions

Drawbacks 

  • A bit on the pricey side but that’s OK because it is industry specific

Pricing 

AgencyBloc begins at $65 per month. There is also a free trial.

AgencyBloc

 

AgentCubed

Features / Benefits 

  • Customer relationship management specifically for insurance companies

  • Special tools for insurance policy management

  • Marketing and sales automation for the full customer lifecycle

  • Automated renewals, reminders and follow ups for insurance policies

  • Has tools for property and real estate insurance

Drawbacks 

  • This platform might take some time to learn all the way 

  • The price might be a bit high

Pricing 

Visit AgentCubed’s website for more information about plans and prices. There are no free trials.

AgentCubed

 

FreeAgent CRM

Features / Benefits 

  • This is a CRM and work management platform for teams

  • Basic customer management and sales pipeline visibility

  • Lead capturing and lead scoring helps insurance sales reps

  • Sales forecasting tools for insurance policy ROI 

Drawbacks 

  • This is a good CRM but not tailored features for insurance agencies

Pricing 

There are 4 pricing plans which go from $25 to $250 per user per month billed annually. There are some free trials too.

FreeAgent CRM

 

Lucrativ

Features / Benefits 

  • Easy to use CRM software solution for sales for insurance agencies

  • Sales pipeline management and automation features

  • Simple mobile apps for voice, message and notifications

  • Custom modules which can be tailored for an insurance business

Drawbacks 

  • Not a dedicated insurance agency CRM

  • No or limited  marketing features

Pricing 

Visit Lucrativ’s website to request information about prices.

Lucrativ

 

Insureio

Features / Benefits 

  • Expertise in insurance for this marketing and sales CRM

  • Strong automations for the customer journey

  • Insurance application fulfillment features

  • Deep analytics and real-time reporting

Drawbacks 

  • You’ll need the premium versions to run an insurance agency

Pricing 

Insureio’s price begins at $25 per month, with plans going up to $75. Insureio offers a 30-day free trial.

Insureio

 

Radius

Features / Benefits 

  • Top CRM for insurance agents with lots of custom tools

  • Full sales and marketing automation suites

  • Solid VoIP features like one-click dialers and call recording

  • Organization tools like calendars, tasks and reminders

Drawbacks 

  • The price tag might be high for some smaller agencies

Pricing 

Radius costs $34 per month for one user at its basic plan. The most premium plan is $292 for ten users per month. There are no annual contracts. Check the site for a free trial.

Radius

 

NexJ

Features / Benefits 

  • AI agent assistant for many finance industries including insurance

  • Omnichannel client experience with real-time updates

  • Very revenue-driven software for sales teams

  • Insurance tools to help with many policies from single households

  • There’s a call center integration

Drawbacks 

  • It can require a bit of a learning curve but not impossible

Pricing 

To request a demo or learn about rates, visit NexJ’s website.

NexJ

 

VanillaSoft

Features / Benefits 

  • All in one insurance sales agent tool and CRM

  • It’s a special priority-based contact management system

  • Intelligent lead routing and queuing

  • Scripting suggestions give agents the right outreach message

Drawbacks 

  • To get the most out of this, you need to take the time to learn it

Pricing 

VanillaSoft offers a 14-day free trial. To find out more about prices or request a demo, go to their homepage.

VanillaSoft

 

Salesforce

Features / Benefits 

  • Part of the Salesforce greater financial services package

  • Self-service tools for policy holders

  • Helps with agent-customer interactions

  • You get the Salesforce kit of marketing and sales tools

Drawbacks 

  • It’s expensive

Pricing 

Salesforce Financial Services Cloud costs $150, $300, or $450 per user per month billed annually.

Salesforce

 

Odoo

Features / Benefits 

  • Open source CRM tool which can work for insurance sales teams

  • Lots of apps for invoicing and accounting 

  • You can create custom insurance apps to run on it 

Drawbacks 

  • Because of the pricing system, it can get expensive

Pricing 

Each app in Odoo is priced separately. For example, CRM is $30 per month, sales is $15 per month. You can see them all on the website. There is also an Odoo free trial.

Odoo

 

Conclusion 

An insurance agent is like any other modern salesperson. You get the best technology to serve you as an assistant, while you focus on true customer relationships. 

An insurance agent CRM gives you both a detailed view of each contact and a bird’s eye view of all your leads in progress. With the best CRM for insurance agencies, you cut down on dropping leads and customer churn. It’s also the only communication tool you’ll need to manage all interactions.

There’s a lot of great winners on this list. Our takeaway is this: If you just want to dip your toe in a CRM, HubSpot CRM or Zoho CRM are always top free starter choices. For larger insurance businesses, AgencyBloc or Insureio are platforms to discover.

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