CRM Land

Operational CRM focuses on streamlining customer interactions with sales, marketing, and service automation. The idea is to generate leads, then convert them into customers and contacts.

Being on the frontline, marketers face unique challenges for attracting new customers. Marketing CRM helps generate higher quantity and better quality leads.

CRM software promises to save companies time and money, yet the reality is cost and adoption process might do the opposite. We discuss the top free CRM options—so you can save on the initial investment.

A Gmail CRM will change the way you look at your inbox—a place where you already live, communicate, build opportunities, and maintain relationships...why not let the CRM come to you? 

There are three main components of analytical CRM software: data warehousing, data mining, and online analytical processing (OLAP) tools. 

What’s the best type of CRM? Proprietary and open source CRM both have their pros and cons. Here’s what you need to know.

Service CRM holistically integrates customer service and support functions, creating a knowledge base accessible by each department for every stage of the customer experience. 

Social CRM invites businesses into spaces of open conversation, colloquia of opinion, and thunderdomes of debate—aka your customer's familiar turf. Check out top CRM for improved social engagement.