Best CRM Software Tools & Systems 2020 (Top 15 Comparison)

Michael Zunenshine
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Introduction

If your startup, business or enterprise isn’t using CRM tools, you’re losing sales and slipping behind the competition. 

Choosing the best CRM software is no easy task. There are loads of great options out there. Not to mention plenty of reviews too. That’s why we’ve done the work for you. 

We’ve carefully chosen the best customer relationship management tools & systems. This roundup of the best 15 CRM systems will surely have the right software for any size and type of company, whatever your specific needs.

 

 

 

CRM software comparison chart (top 10 highest rated)

Product

Best for

Pricing

Website

HubSpot

Best customer relationship management software overall

$40 per user per month billed annually

Visit

Salesforce

Best CRM system for sales teams

$75 per user per month billed annually

Visit

Pipedrive

Top CRM tool for pipeline management

$12.50 per user per month billed annually

Visit

Freshsales

Top CRM system with AI lead scoring

$12 per user per month billed annually

Visit

Microsoft Dynamics 365

Good CRM system for business intelligence

$20 per user per month

Visit

Mailchimp

Good CRM tool for marketing campaigns

$9.99 per month

Visit

Zoho CRM

Good CRM software for managing contacts

$12 per user per month billed annually

Visit

Apptivo

Good CRM system for workflow automation

$8 per user per month billed annually

Visit

Insightly

Top CRM software for analytics and reports

Contact vendor

Visit

Keap Infusionsoft

Good CRM tool for marketing and sales automation

$100 per month

Visit

 

 

What is the best CRM software? Here’s our top 15 list of the best tools & systems on the market

When shopping for top customer relationship management software, you need to keep in mind a few things: 

  • How big is your budget? 

  • How many people will use it? 

  • Does every department need it? 

  • Do you want a robust platform with many features, or a simple platform with just the basics?

In the end, there might not be one single best CRM software for all users and companies alike. We’re sure this great list of 15 CRM vendors will have the right CRM solution for you.

 

HubSpot CRM (Best customer relationship management software overall)

HubSpot made its name in inbound marketing. This helps companies attract new users through content. HubSpot also offers general CRM tools, and they are among the best overall.

Everything in HubSp[ot is very intuitive. HubSpot’s products are divided between marketing, sales, service and CMS. Marketing helps you with lead generation to grow your network. There is marketing automation to stay front-of-mind with your contacts. You also get marketing analytics. The sales module of HubSpot is where you get advanced CRM and other tools like a meetings scheduler. Service does help desks, tickets, knowledge bases and customer feedback. CMS is for managing your content. HubSpot CRM really helps you provide a great customer experience.

There are many different pricings for HubSpot CRM. A starter CRM and sales package has a cost per user of $40 per month billed annually.

HubSpot CRM is best for:

  • Individual users

  • Small teams

  • Startups

  • Small business

  • Marketing

  • Sales

  • Service 

  • CMS

  • Ecommerce

Website: HubSpot 

 

Salesforce (Best CRM system for sales teams)

Salesforce is one of the oldest names in CRM solutions. Today it has many products and modules. These include CRM tools for the big three: marketing, sales and customer support. Overall, Salesforce is a solid CRM software for medium-to-large operations.

Salesforce covers all your business processes. For marketing, Salesforce offers tools to build email marketing campaigns. You can also set up marketing automation. There are social media listening and posting features. Sales teams using Salesforce get good contact management. You also get CRM tools to streamline the sales lifecycle. For customer service, Salesforce has CRM tools for creating a self-service resource. Customer support reps can also use Salesforce CRM contact data to help customers faster. The only thing is, there’s some learning curve with Salesforce.

Salesforce has many pricing plans. There is an essential CRM plan for $25 per user per month billed annually. A professional CRM plan is $75 per user per month billed annually.

Salesforce is best for:

  • Startups 

  • SMBs

  • Large business

  • Marketing

  • Sales

  • Support

Website: Salesforce

 

Pipedrive (Best CRM tool for pipeline management)

Pipedrive is a CRM platform that focuses on boosting sales and revenue. The name is meant to invoke the sales pipeline and drive up sales stats.

Like any good CRM for sales, Pipedrive lets you track all your communication with each contact. There are tools to make sure you maintain high levels of customer satisfaction. It has a suite of features to manage all your leads and ongoing deals. There are many tools to help you automate repetitive tasks. Pipedrive is a very visual platform. This goes for monitoring the sales process as well as for analytics. It’s also got mobile apps for iOS iPhones and Androids. Overall Pipedrive scores points for ease of use. 

There are 4 pricing plans for Pipedrive. The cost per user of the essential plan is $12.50 per month billed annually.

Pipedrive is best for:

  • Startups

  • SMBs

  • Workflow automation

  • Pipeline management

  • Mobile apps

  • Ecommerce

Website: Pipedrive

 

Freshsales (Top CRM system with AI lead scoring)

Freshsales is the CRM system by Freshworks. Freshworks is an all-in-one platform with separate SaaS for marketing teams and customer service.

Freshsales makes use of AI to help you understand your contacts and leads. It does lead scoring to show you your best opportunities. Freshsales offers sales teams built-in email and phone tools. You get clear customer data and actionable tips on how to manage customer interactions, like when and how to reach out. You can also get email notifications about new engagements or follow-ups.

Freshsales has 5 pricing plans. The cheapest one is $12 per user per month billed annually. 

Freshsales is best for:

  • Startups

  • SMBs

  • Sales teams

  • Phone calls

  • AI lead scoring

  • Opportunity management

Website: Freshsales

 

Microsoft Dynamics 365 (Good CRM system for business intelligence)

Microsoft doesn’t kid around when it comes to business SaaS. Dynamics 365 is an all-in-one CRM system and ERP set of tools.

Using AI, Microsoft Dynamics 365 helps companies find the right customers for their products. As a CRM platform, you get full views of all your contacts. There are tools to automate the sales process. You even get features to help coach your sales reps and improve their performance. Marketing tools find new leads. It also gives you sales forecasting and trend watching. Dynamics 365 has a full customer service suite. You also get extras like project management and accounting.

Being Microsoft, there are many different pricing plans. Basic sales CRM starts at $20 per user per month. You can also choose between cloud-based or on-premise installation.

Microsoft Dynamics 365 is best for:

  • Large business

  • Enterprise

  • Contact management tool

  • Lead management

  • Business intelligence

  • Project management

Website: Microsoft Dynamics 365

 

Mailchimp (Good CRM tool for marketing campaigns)

Mailchimp started out as an email subscription SaaS, managing newsletters. Now it’s a complete CRM solution for marketing teams for small businesses.

Mailchimp lets you build marketing campaigns, social media ads, and landing pages for your brand. There are audience segmentation tools to find new customers. A simple visual editor lets you create automated marketing campaigns. You also get tools like A/B testing and customer surveys. Mailchimp can give you stats like purchase likelihood for each lead. As well they have many third-party integrations to supercharge your system. Overall this is a great SaaS for marketing insights.

There are 3 paid plans for Mailchimp. The essentials cost $9.99 per month.

Mailchimp is best for:

  • Individual users

  • Small teams

  • Startups

  • Small business

  • Marketing campaigns

  • Social listening

Website: Mailchimp

 

Zoho CRM (Good CRM software for managing contacts)

Zoho is a cloud-based set of business SaaS. There are loads of individual Zoho apps. You can get a suite of them in packages like the CRM platform.

Zoho CRM is mainly used for sales purposes. It helps with lead capture to grow your network. Opportunity management tools see your leads move through the sales lifecycle. You get a 360 view of your contact information as well as various channels of communication. Real-time notifications happen when customers engage with your business. You get analytics on the best ways and times to reach out to leads. There’s also an AI-powered sales assistant. Aside from sales, you can use it as a help desk tool for customers.  

Zoho CRM offers 4 different pricing options. The standard option has a cost per user of $12 per month billed annually.

Zoho CRM is best for:

  • Individual users

  • Startups

  • SMBs

  • Customer information

  • Ecommerce

  • Sales force automation

Website: Zoho

 

Apptivo CRM (Good CRM system for workflow automation)

Apptivo is a cloud-based SaaS with many features. It includes a CRM solution that is versatile for businesses of all sizes.

The CRM apps from Apptivo are all customizable. There are automation tools to take over rote data entry and other repetitive tasks. It starts with contact management and goes on to lead conversion and sales planning. You get analytics on your sales pipeline and other opportunity management data. Apptivo has email integration with apps like Google’s Gmail. You can use Apptivo email templates for marketing or keeping in touch with regular customers. You even get stats on how competitors are doing.

The cost per user for Apptivo premium begins at $8 per month billed annually. There’s also a free version from Apptivo.

Apptivo CRM is best for:

  • Individual users

  • Small teams

  • Startups

  • SMBs

  • Lead capture

  • Opportunity management

  • Sales process tracking

  • Workflow automation

Website: Apptivo

 

Insightly (Top CRM software for analytics and reports)

Insightly is an all-in-one CRM solution and project management tool. This is a professional platform for medium to large businesses.

Insightly gives you a total picture of your contacts. It allows easy sharing of customer data across sales, marketing and project management. You can create automated marketing funnels that target audience segments. There’s email tracking, which shows you when sales leads open emails and other link click rates. Lead routing connects a contact with the right sales agent. Insightly also has great dashboards which have customization options.  

For prices, contact Insightly.

Insightly is best for:

  • Medium to Large business

  • Enterprise

  • Project management

  • Task management

  • Sales

  • Analytics and reports

Website: Insightly

 

Keap Infusionsoft (Good CRM tool for marketing and sales automation)

Keap and Infusionsoft are two business SaaS that work together nicely. Keap grows your business. Infusionsoft is the all-in-one marketing and sales tools.

Infusionsoft begins with a CRM system. It logs all activity and reminds you of follow-ups. You can link your Gmail or Outlook to it. There are good email marketing templates. You can also automate email marketing campaigns. The lead management dashboard is customizable and very intuitive. You can set up trigger emails to make sure a sales team stays on top of the customer experience. 

Keap Infusionsoft costs $100 per month. But check with the vendor for updated prices.  

Keap Infusionsoft is best for:

  • Startups

  • SMBs

  • Large business

  • Sales management

  • Email marketing

Website: Keap

 

SugarCRM

SugarCRM is an all-in-one marketing, sales and service platform. This is a CRM system that’s hosted on-premise.

For marketing, SugarCRM has social media advertising tools which includes SEO tips. It’s easy to create campaigns from templates and a drag and drop editor. You can automate marketing campaigns to nurture contacts into leads. This feeds into SugarCRM’s sales force automation features. It helps you track emails and monitor all your leads through the funnel. Customer support tools use smart routing to connect users with the best agent.

SugarCRM sells its tools separately. Both Sugar Sell and Sugar Service go for $80 per user per month billed annually. Sugar Market is $1,000 per month. 

SugarCRM is best for:

  • SMBs

  • Large business

  • Marketing automation

  • Sales automation

  • Customer service

Website: SugarCRM

 

Nimble 

Nimble CRM scores points for ease of use. This CRM system works with Office 365 and G Suite teams.

Nimble is web-based and works inside web browsers or other apps. These include Microsoft Teams and Excel. Nimble has decent contact organization. You get all your engagement across multiple channels in one unified history. You can track projects and tasks. There’s standard sales process management to see all your open opportunities. There’s also good unified team calendars. Nimble has iOS and Android apps too.

The cost per user of Nimble Business is $19 per month billed annually.

Nimble is best for:

  • Individual users

  • Startups

  • SMBs

  • Microsoft Office users

  • G Suite users

  • Team collaboration

Website: Nimble

 

NetSuite CRM

NetSuite is a series of SaaS made by software giant Oracle. It includes ERP and CRM tools. This is no CRM system for small teams on tight budgets.

NetSuite’s CRM has advanced customer information. You get real-time updates when contacts change their social profiles. NetSuite CRM has tools for sales force automation. These include making quotes, managing orders and doing sales forecasting. There are marketing automation and campaign management features. You get web-to-lead forms and analytics on how well your marketing campaigns are doing. 

For the cost per user of NetSuite CRM, contact their sales departments.

NetSuite CRM is best for:

  • SMBs

  • Large business

  • Enterprise

  • Sales force automation

  • Marketing automation

Website: NetSuite

 

Really Simple Systems CRM

Really Simple CRM used to be just that: simple. But the software has grown and now includes a range of sophisticated CRM tools.

Really Simple Systems has a set of features for the standard three departments: marketing, sales and service. Marketing gets you lead management and campaign management. There’s also email marketing and automation. Sales tools include contact and pipeline management. It also does tasks, calendars and sales forecasting. Customer service has case management, SLAs and case reports.

Really Simple Systems has a free plan. For premium plans, the cost per user starts at $14 per month billed annually.

Really Simple Systems CRM is best for:

  • Individual users

  • Startups

  • Small teams

  • SMBs

  • CRM tools

  • Task management

Website: Really Simple Systems

 

Less Annoying CRM

Continuing with CRM software with descriptive names: here’s Less Annoying CRM. It’s easy to use and great for startups on a budget or small businesses.

Less Annoying CRM gets you basic contact management. Notes, files and tasks can be added to contact profiles. You can let teams share calendars and organize tasks and to-do lists. It syncs with Google Calendar too. You get simple lead reporting to manage your pipeline. It does follow up reminders to keep your sales teams on the ball with open opportunities. There are daily agenda emails too. This is a decent tool for team collaboration. And the learning curve is short.

Less Annoying CRM is a flat $15 per user per month.

Less Annoying CRM is best for:

  • Individual users

  • Small teams

  • Startups

  • Small business

  • Contact management

  • Task management

  • Shared calendars

Website: Less Annoying CRM 

 

Which is the best CRM on the market? Key takeaways

So what’s the best of the best when it comes to customer relationship management?

Well, HubSpot takes our top spot, but SalesForce and Pipedrive are great competitors for that position. 

If you want something simple, Really Simple CRM and Less Annoying CRM are good options. For bigger businesses with more complex needs and fatter budgets, check out Microsoft Dynamics 365 and Oracle’s NetSuite. If your startup or individual business is running on a tight budget, MailChimp and Apptivo are worth a try.

In the end, each of these 15 CRM vendors has strong points. We hope at least one of these top CRM suggestions have jumped up at you while reading this roundup. Now go out there and manage those customer relationships like a pro!

 

FAQs

Is CRM difficult to learn?

CRM systems are generally very easy to learn. Most CRMs provide easy-to-use tools to import your contacts from other apps. The dashboards of CRM platforms are very visual, and they can be customized with simple drag and drop functionality. Marketing automation and sales pipelines are also visual and intuitive. 

What does a good CRM look like?

A CRM should have a simple and intuitive look and feel. There shouldn’t be too much information clutter in analytics dashboards. When a CRM platform is clean and minimal, it’s much easiest to learn and use. This is key for tracking leads and not missing any sales opportunities.  

What is CRM maintenance?

Customer relationship management software needs maintenance. This means cleaning up your data. Some CRMs can de-duplicate contacts or tasks, and highlight where information is missing. CRM maintenance can also sort out opportunities in your pipeline. This lets you prioritize big deals or leads with high chances of conversion.

 
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