Best CRM Software Tools & Systems: Top 10 Comparison 2024

Last Updated:Thursday, February 1, 2024
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Quick Summary

CRM is a crucial tool for businesses to manage and analyze customer interactions throughout their lifecycle, enhancing relationships and driving sales growth.

By providing a comprehensive view of the customer journey, CRM enables businesses to make data-driven decisions, fostering stronger customer loyalty and ultimately leading to increased revenue and business growth.

If your business or enterprise isn’t using the best CRM software, you lose sales and fall behind the competition. Choosing between the top CRM tools and systems is no easy task, as there are loads of great options out there.

That’s why we’ve done the work for you narrowed down the list to the top 10 CRM software tools currently available, and followed up with several other great options that may be good for more specific needs.

 

This article lists, reviews, and compares the 10 customer relationship management software options. We’ll dig deep into the features, pros, cons, and pricing of each one so you can make the best choice for your team.

Whether you need to customize your process, sales, and marketing cycle, capture all touchpoints, look at your metrics, or gain potential customers, there is a CRM for every org. 

 

 

What is the best CRM software tool? Here’s our top 10 list of the best CRM systems and platforms

Best CRM Software review cover image

With numerous options available in the market, choosing the customer relationship management platform that suits your business needs can be daunting.

To help you navigate through this overwhelming sea of choices, we have compiled a handpicked list of the top 10 CRM systems and platforms.

In this article, we will explore each of these tools, their key features, and how they can empower your business to build stronger customer connections and drive growth.

Once you find the ideal CRM for your needs, make sure to research how to start with your CRM implementation plan.

 

monday sales CRM: Top Sales CRM with Integrated Project Management

Monday Sales CRM Deals Overview

Feature

Rating

Sales Automation

4/5

Contact Management

4.5/5

Reporting & Analytics

3.5/5

Marketing Automation

4/5

Email Integration

3.5/5

Sales Engagement Tools

4/5

Customer Service and Support

4/5

Integration Capabilities

3.5/5

Customization and Flexibility

4.5/5

Ease of use

4/5

Who is monday sales CRM suitable for:

Monday CRM is ideally suited for small to medium-sized businesses seeking a user-friendly and customizable CRM solution. Its intuitive interface, resembling popular project management tools, makes it accessible for non-tech-savvy users. With strong sales automation, contact management, and flexible integration capabilities, it's particularly effective for companies aiming to streamline customer relationship management and sales processes.

Why we chose it:

In our hands-on experience with monday sales CRM, its integration of CRM and project management capabilities truly stands out. The platform excels in seamlessly transitioning from sales tracking to project execution, a feature particularly valuable for businesses managing end-to-end customer engagement.

Monday CRM’s project management interface is highly intuitive, mirroring familiar tools like Asana, which simplifies the learning curve. The customizable sales pipeline, along with efficient workflow automation, streamlines the sales process, making lead management and client interactions more efficient.

However, it's the fluidity with which monday transitions from sealing a deal to initiating project workflows that sets it apart, affirming its position as a top CRM choice for integrated project management based on our comprehensive testing and expert analysis.

Pros:

  • Integrated CRM and project management: Seamlessly combines CRM functionalities with project management tools.
  • User-friendly interface: Intuitive and easy to navigate, similar to popular project management platforms like Asana.
  • Customizable sales pipeline: Allows for personalized tailoring of sales processes to fit business needs.
  • Efficient workflow automation: Streamlines sales and project tasks, reducing administrative workload.
  • Versatile integrations: Offers a wide range of integrations with popular tools and services for enhanced functionality.

Cons:

  • Learning curve for new users: Despite an intuitive interface, new users may need time to utilize all features fully.
  • Potentially limited for large enterprises: May not offer the depth of features required by larger organizations with complex CRM needs.
  • Cost: The pricing model, particularly for advanced features and higher user count, can be a consideration for budget-conscious businesses.
  • Reporting capabilities: While efficient, the reporting and analytics might not be as comprehensive as some specialized CRM platforms.

Pricing:

  • Free forever plan: Available for up to 2 seats
  • Basic Plan: $12/seat/month, billed annually.
  • Standard Plan: $17/seat/month, billed annually.
  • Pro Plan: $28/seat/month, billed annually.

Visit site
Go to monday sales CRM’s official website

 

Pipedrive: Excellent CRM for Sales Teams

Pipedrive CRM review

Feature

Rating

Sales Automation

4/5

Contact Management

4.5/5

Reporting & Analytics

4/5

Marketing Automation

3.5/5

Email Integration

4/5

Sales Engagement Tools

4/5

Customer Service and Support

3.5/5

Integration Capabilities

4/5

Customization and Flexibility

4/5

Ease of use

4.5/5

Who is Pipedrive suitable for:

Pipedrive is an ideal CRM solution for small to medium-sized businesses (SMBs) and sales teams looking to streamline their lead management and sales processes. With a focus on sales, Pipedrive caters to companies seeking a straightforward and effective tool to track leads, manage contacts, and close deals efficiently.

Why we chose it:

Pipedrive stands out as a sales-focused CRM, offering efficient management of sales processes and superior contact management. Its strength lies in guiding activities towards deal closure, though it doesn't offer the all-encompassing features of platforms like HubSpot or Salesforce.

Our favorite part about Pipedrive is its clean, user-friendly interface with intuitive navigation and an organized dashboard that simplifies tracking and follow-ups.

Contact management is straightforward yet detailed, offering a comprehensive view of each contact. You can create a detailed profile including as much information as you’d like, thanks to the custom fields option.

The Contacts Timeline feature provides a chronological view and a comprehensive record of emails, calls, meetings, and other activities linked to a particular contact. It's an effective way to quickly understand the history and context of your interactions with each contact, aiding in personalized communication.

Another highlight is the LeadBooster feature for capturing leads through chatbots, live chat, and web forms. The Prospector tool allows you to source quality leads from a database of over 400 million profiles. However, this comes as an additional $32.50/month add-on, which is a consideration for budget planning.

Read our Pipedrive review for more information.

Pros:

  • Excellent contact management: Detailed profiles and activity feeds available for each contact.
  • Customization options: Customizable sales pipelines and workflow automation for diverse business needs.
  • Sales Assistant AI: Offers personalized sales tips and notifications.
  • Scalable for various business sizes: Highly scalable, making it suitable for small to medium-sized businesses.
  • Efficient workflow automation: Triggered events allow for streamlined automation processes.

Cons:

  • Limited advanced CRM features: Pipedrive lacks in certain advanced CRM functionalities.
  • Extra costs for lead generation features: Add-ons like LeadBooster require additional payment.
  • Limited communication channels: Limited to basic email and phone functionality.

Pricing:

  • Essential: $14.90/user/month, billed annually
  • Advanced: $27.90/user/month, billed annually
  • Professional: $49.90/user/month, billed annually
  • Power: $64.90/user/month, billed annually
  • Enterprise: $99.00/user/month, billed annually

Visit site
Go to Pipedrive’s official website

 

Zoho CRM: Great CRM for Scalability and Customization

Zoho CRM dashboard showing accounts overview

Feature

Rating

Sales Automation

4/5

Contact Management

4.5/5

Reporting & Analytics

4/5

Marketing Automation

4/5

Email Integration

4/5

Sales Engagement Tools

4/5

Customer Service and Support

3.5/5

Integration Capabilities

4/5

Customization and Flexibility

4.5/5

Ease of use

4.5/5

Who is Zoho CRM suitable for:

Zoho CRM is most suitable for a broad range of businesses, from small and medium-sized enterprises (SMEs) to larger organizations seeking a versatile and scalable CRM solution. It is particularly beneficial for companies looking for an affordable yet comprehensive CRM with strong customization capabilities, advanced analytics, and robust automation features.

Why we chose it:

Zoho CRM offers a fully customizable UI and extensive customization options. Businesses can tailor the CRM to their specific needs, adjusting fields, modules, workflows, and reports. As the business grows, these customizations can be modified or extended to accommodate new processes or requirements.

With Zoho, you can create entirely new modules, tailoring the CRM to specific data requirements and business processes. For example, we were able to create our own views of the homepage and choose which components will be displayed there – calendar, open tasks, the number of calls scheduled for the day, etc.

Zoho CRM's lead management feature is like a dumping ground, but not in a bad way. It serves as a versatile data repository for contacts, especially those with uncertain conversion potential. With Zoho CRM, we were able to input comprehensive personal information and categorize leads into various stages, complete with estimated values.

Zoho’s analytics and reports will impress all the sales reps who love making informed decisions. With Zoho, we were able to create our own reports that included custom fields and data. And this was incredibly simple! Then, all your charts and reports can be displayed on customizable dashboards, which are a visually appealing way of dealing with data.

Moreover, Zoho CRM is highly scalable, making it suitable for businesses of all sizes. The tool is designed with a modular structure, allowing businesses to start with the basic features and then add more complex functionalities as their needs grow. You can even create entirely new modules, tailoring the CRM to specific data requirements and business processes.

Read our Zoho CRM review for more details.

Pros:

  • Ease of use: Highly intuitive, making it easy for first-time CRM users.
  • Affordability: Competitive pricing, suitable for small businesses and startups.
  • Effective contact management: Efficient management of contacts with simple addition and bulk import features.
  • Customizable calendar: Flexible calendar views and easy task scheduling.
  • Basic pipeline management: Simplified pipeline management with easy tagging system.

Cons:

  • Limited advanced features: Lacks the depth of features found in more complex CRM systems.
  • Basic reporting tools: Reporting functionality is basic and may not suffice for detailed analytics needs.
  • Limited marketing automation: Not ideal for complex marketing campaigns or automation.

Pricing:

  • Forever free plan: limited to three users and contains basic features
  • Standard: $14/user/month, billed annually
  • Professional: $23/user/month, billed annually
  • Enterprise: $40/user/month, billed annually
  • Ultimate: $52/user/month, billed annually

Visit site
Go to Zoho CRM’s official website

 

Salesforce: Best for Mid-Sized and Large Organizations

Salesforce CRM review

Feature

Rating

Sales Automation

4.5/5

Contact Management

5/5

Reporting & Analytics

4.5/5

Marketing Automation

4/5

Email Integration

4/5

Sales Engagement Tools

4.5/5

Customer Service and Support

4/5

Integration Capabilities

5/5

Customization and Flexibility

4.5/5

Ease of use

3/5

Who is Salesforce suitable for:

Salesforce CRM is most suitable for mid-sized to large enterprises that require a comprehensive CRM solution. Its advanced features and scalability make it ideal for organizations with complex sales processes and a need for detailed analytics and reporting. Given its complexity and higher cost, Salesforce may not be the best fit for small businesses or those unable to invest in extensive training and customization.

Why we chose it:

Salesforce has a very organized and clean interface. However, it is packed with features, so first-time CRM users are likely to be overwhelmed, and there is a significant learning curve.

However, you will be greeted with a guide when you get started. Our CRM experts also noted that as you navigate through the features, you will keep getting pop-ups with instructions.

Also, clicking the question mark in the top right corner will take you to the getting-started guide, where you have all the steps and actions needed to set up your account and start using Salesforce.

Speaking of all those complex features, here’s what we liked the most. Salesforce's dashboard provides an excellent overview, consolidating all vital data in one place, which we found immensely useful for monitoring various business metrics.

Pipeline management is versatile, offering multiple views, such as table and Kanban, alongside intelligent alerts that ensure critical activities aren't missed.

Contact management in Salesforce is robust, allowing for straightforward importing of contacts and detailed profile management. However, we noted that the system requires precise formatting in .csv files for optimal recognition.

Another standout aspect is the platform's workflow capabilities. Salesforce provides a user-friendly guide for creating workflows, which we found valuable for automating complex processes, though it requires a solid understanding of the system.

Salesforce's sophisticated features and customization options make it a powerful CRM tool, particularly for businesses needing comprehensive solutions. However, its complexity and steep learning curve may be challenging for beginners.

The tool is so versatile that it can be used in various industries, ranging from being utilized as one of the best hotel CRM to being used by IT companies and various agencies. Read our Salesforce review for more details on features.

Pros:

  • Comprehensive feature set: Extensive range of features for various business functions.
  • Customization and integration: Vast customization capabilities and integrations are available.
  • Advanced dashboard: Features an excellent dashboard for data overview.
  • Excellent pipeline management: Versatile pipeline management system with intelligent alerts and drag-and-drop functionality.
  • Effective contact and lead management: Efficient contact importing and detailed profile management alongside tools for nurturing and scoring leads.
  • Strong workflow automation: Simplified workflow creation with guides.

Cons:

  • Learning curve and complexity: Salesforce can be challenging for new users and CRM beginners.
  • Cost for advanced features: Advanced features require higher-tier plans.
  • Dependency on proper data formatting: Efficient contact management requires precise .csv formatting.
  • Navigating integrations can be overwhelming: Finding and setting up the right integrations can be overwhelming.
  • Limited intuitiveness in certain areas: Some aspects are not as intuitive or feature-rich.

Pricing:

  • Starter suite: $25/user/month
  • Professional: $80/user/month
  • Enterprise: $165/user/month
  • Unlimited: $330/user/month
  • Unlimited+: $500/user/month

Visit site
Go to Salesforce’s official website

 

Less Annoying CRM: Top CRM for Solopreneurs and Small Businesses

Less Annoying CRM

Feature

Rating

Sales Automation

3/5

Contact Management

4.5/5

Reporting & Analytics

3/5

Marketing Automation

2/5

Email Integration

3.5/5

Sales Engagement Tools

3/5

Customer Service and Support

4.5/5

Integration Capabilities

3/5

Customization and Flexibility

4/5

Ease of use

5/5

Who is Less Annoying CRM suitable for:

Less Annoying CRM is an excellent choice for small businesses and solopreneurs seeking a straightforward, budget-friendly CRM solution. Its simplicity and user-friendly interface make it particularly well-suited for those who may not have extensive technical expertise. With a focus on essential features like contact management, task tracking, and calendar integration, LACRM is an ideal option for individuals and organizations looking for a streamlined approach to customer relationship management.

Why we chose it:

Our experienced CRM analysts found Less Annoying CRM (LACRM) to be a refreshingly effective, straightforward tool. Less Annoying CRM can be described in three words – simple, affordable, and effective.

Initially, its simplicity seemed underwhelming compared to more complex platforms like HubSpot and Salesforce. However, once we started digging deeper, we realized that it has everything you need for efficient contact and customer relationship management.

LACRM streamlines essential features, including Contacts, Task Management, Pipeline Management, Reporting, and Calendar. The user-friendly calendar efficiently organizes tasks and events with various viewing options. While task management is basic, it effectively aligns with project goals, and tasks are conveniently displayed in the Workspace and calendar.

All your leads, accounts, contacts, and companies are stored under “Contacts.” Adding new contacts is very simple – just click the plus button and fill in the details or bulk import your contacts from a spreadsheet, another CRM, LinkedIn, or even your Outlook.

The pipeline management, though elementary with its list view only, allows effective tagging and categorization of contacts. You can create multiple pipelines either by starting from scratch or by choosing one of many pre-built pipelines. If you want to see an overview of your pipeline, as well as your leads, you need to go to “Reports.”

While LACRM may not offer the depth of features found in larger CRMs, its user-friendly design and focused approach make it an excellent choice for businesses seeking a no-frills CRM solution. Read our Less Annoying CRM review for more details.

Pros:

  • User-friendly interface: Noted for its simplicity, making it highly accessible.
  • Efficient contact management: Manages contacts effectively with detailed information and histories.
  • Customizable calendar: Offers versatile views and task integration.
  • Basic task management: Simple yet functional, integrated within the platform.
  • Straightforward pipeline management: Effective tagging and sorting for leads and contacts.
  • Affordability: Well-priced, particularly suitable for small businesses.

Cons:

  • Basic reporting tools: Limited in-depth data analysis capabilities.
  • Limited integration: Basic native integrations, though expandable with Zapier.
  • Simplistic features: May be too basic for users accustomed to complex CRMs.
  • Limited customization: Less extensive customization compared to advanced CRMs.

Pricing:

  • There is only one plan, and it costs $15/user/month + tax (depending on your location)

Visit site
Go to LACRM’s official website

 

Close CRM: Best CRM for Sales-Driven SMBs

Close CRM Deals Pipeline View

Feature

Rating

Sales Automation

4/5

Contact Management

4.5/5

Reporting & Analytics

4/5

Marketing Automation

3/5

Email Integration

4.5/5

Sales Engagement Tools

4.5/5

Customer Service and Support

3/5

Integration Capabilities

3.5/5

Customization and Flexibility

4.5/5

Ease of use

4/5

Who is Close CRM Suitable for:

Close CRM is ideally suited for small to medium-sized businesses (SMBs), particularly in sectors like real estate, SaaS, and professional services. Close CRM's focused approach to sales engagement and contact management, as well as the robust features like multichannel communication and efficient lead management, make it an excellent tool for businesses seeking to enhance lead generation and streamline sales processes.

Why we chose it:

After testing Close CRM, we believe it would benefit sales-driven SMBs.

One standout feature is the Multichannel Inbox, which brilliantly consolidates emails, calls, SMS, and tasks into a single, manageable interface. This integration significantly streamlines our daily communications and supports a zero-inbox approach, enhancing productivity.

The ease of importing and managing contacts is another strong point. The ability to bulk import contacts, coupled with Close's intelligent field assignment and customization options, greatly simplifies contact management.

Additionally, the Smart Views for leads is a game-changer. It automatically prioritizes leads and tasks, thereby optimizing our sales team's workflow. However, we did notice some limitations in integration capabilities compared to other CRMs, which is an area for potential improvement.

Overall, Close CRM stands out for its user-friendliness and efficiency in handling sales processes, making it a top recommendation for SMBs focused on sales optimization.

Pros:

  • Multichannel inbox: Integrates emails, calls, SMS, and tasks in one place, enhancing communication efficiency.
  • Effective contact management: Easy import of contacts, with smart handling of custom fields.
  • Smart views for leads: Automatically filters and prioritizes leads, aiding efficient lead management.
  • Efficient opportunity management: Simplifies the process of turning leads into opportunities.
  • Customization options: Offers a range of custom fields, email templates, and multiple sales pipelines.
  • Robust integration options: Includes integrations with popular tools like Slack, Zoom, and Zapier.

Cons:

  • Limited integration capabilities: Falls short in the number of integrations compared to some competitors.
  • Limited customer support options: Compared to other CRMs, it offers fewer support channels and resources.
  • Feature limitations in lower pricing plans: Some features, like multiple pipelines, are not available in the lower-tier plans.

Pricing:

  • Startup: $49/month (includes one user)
  • Professional: $299/month (includes three users)
  • Enterprise: $699/month (includes five users)

Visit site
Go to Close CRM’s official website

 

HubSpot CRM: Best CRM Software Overall

HubSpot CRM review

Feature

Rating

Sales Automation

4.5/5

Contact Management

5/5

Reporting & Analytics

4.5/5

Marketing Automation

5/5

Email Integration

5/5

Sales Engagement Tools

4/5

Customer Service and Support

4.5/5

Integration Capabilities

5/5

Customization and Flexibility

4.5/5

Ease of use

4/5

Who is HubSpot suitable for:

HubSpot is suitable for businesses of all sizes and types looking for an all-in-one CRM solution. HubSpot is a standout choice for small to medium-sized businesses looking to streamline sales, marketing, and customer service processes. The robust free plan is particularly attractive for startups and solo entrepreneurs, offering essential CRM functionalities without immediate investment.

Why we chose it:

In our experience, HubSpot stands out as an all-in-one CRM solution, offering comprehensive features for lead generation, contact management, marketing, and sales. Compared to other CRM tools we've used, HubSpot's intuitive design and extensive feature set offer superior ease of use and effectiveness.

For such a comprehensive tool, we found getting started with HubSpot CRM incredibly easy. When we logged in for the first time, we were taken to the user guide that helped us set up marketing, sales, customer service, and website. Additionally, small “i” bubbles are next to all features and they provide more information about the feature.

HubSpot’s versatility is evident in how it captures leads—through website forms, a live chat widget for your website, and a Chrome extension for email capture that automatically captures information from anyone you’ve been emailing.

We particularly found the contact and deal management features robust and customizable, fitting seamlessly with our unique sales processes. HubSpot’s workflow and sequence features are a game-changer, simplifying automation even for beginners.

For instance, setting up welcome email automation for new contacts in our pipeline was straightforward, with a user-friendly interface devoid of overwhelming options. So, if you’ve never created automation before, you’ll find that the learning curve is little to none.

HubSpot is one of the few CRM tools with more than 1,500 integrations in its marketplace. Compatibility with Zapier extends these integration capabilities even more. It doesn’t get better than that… really.

While HubSpot offers powerful sales and marketing tools, its pricing for the complete CRM suite is on the higher end, which may be a significant factor for budget-conscious businesses. However, based on our firsthand experience, the efficiency gains and streamlined operations justify the investment.

We’ve got even more details in our HubSpot CRM review, so check it out.

Pros:

  • All-in-one CRM solution: Comprehensive features for various business functionsincluding lead generation, contact management, marketing, and sales automation.
  • User-friendly interface: Intuitive design, ideal for new CRM users.
  • Robust free plan: Essential features are available at no cost.
  • Advanced marketing tools: A variety of templates and strong marketing capabilities.
  • Extensive integrations: Over 1,000 app integrations.
  • Workflow automation: Simplified automation of repetitive tasks with user-friendly setup options.
  • Comprehensive customer support: A wide array of support channels and educational resources is available.

Cons:

  • Pricing: Advanced plans are very expensive.
  • Complexity: Some users may find the platform’s more advanced features complex.
  • Limited options: Limited customization options and featires in the free plan.
  • Email integration limitations: Email integration may not be as extensive as some specialized email marketing tools.
  • Potentially overwhelming: For very small businesses or solo entrepreneurs, the breadth of features offered by HubSpot might be overwhelming.

Pricing:

  • Starter plan: $20/month, billed annually
  • Professional plan: $1,200/month, billed annually
  • Enterprise plan: $5,000/month, billed annually

Visit site
Go to HubSpot CRM’s official website

 

Freshsales: Top CRM Software with AI Lead Scoring

Freshsales CRM

Feature

Rating

Sales Automation

4.5/5

Contact Management

4/5

Reporting & Analytics

4.5/5

Marketing Automation

4/5

Email Integration

4/5

Sales Engagement Tools

4.5/5

Customer Service and Support

4/5

Integration Capabilities

4/5

Customization and Flexibility

4.5/5

Ease of use

4.5/5

Who is Freshsales suitable for:

After carefully testing Freshsales, our CRM experts concluded this tool is most suitable for small to medium-sized businesses and sales teams looking for a comprehensive, user-friendly CRM solution with a strong focus on sales automation, contact management, and analytics. It offers a blend of functionality and ease of use, making it ideal for organizations seeking to streamline their sales processes and enhance customer engagement without the complexity of more intricate systems.

Why we chose it:

Freshsales has a feature-rich but clean and user-friendly UI. All the features can be found in the left sidebar. Everything in the interface is clearly labeled and accompanied by corresponding icons and textual descriptions, making navigation easier.

Freshsales has an advanced lead capture feature that allows an effortless creation of web forms to capture leads directly from websites, a critical feature for any business looking to expand its online presence. Additionally, Freshsales has the capability to automatically capture leads from incoming emails, ensuring no potential lead is missed.

Freddy AI, the AI-powered component of Freshsales, offers significant value, providing insights based on historical customer engagement. This feature remarkably predicts the potential of each contact, helping prioritize and focus on the most promising leads.

Last but not least, Freshsales' marketing capabilities stand out notably for their ease of use and advanced features, especially when compared to other CRM platforms like Pipedrive or Copper. Setting up basic marketing campaigns and sending mass emails is straightforward and efficient.

The customization options for email campaigns in Freshsales add to its appeal. We were able to fully tailor the design of our emails, including the addition of our logo, custom footers, and adjusting the overall look to match our brand identity.

Check out our detailed Freshsales review for more information.

Pros:

  • User-friendly interface: Clean, intuitive UI, that is easy to navigate and use.
  • Advanced lead capture: Features like customizable web forms and automatic lead capture from emails enhance lead generation.
  • Freddy AI: AI-powered insights for lead scoring and prioritization based on historical engagement.
  • Marketing capabilities: Comprehensive marketing campaign setup and customization.
  • Integration capabilities: Seamless integration with various business tools.
  • Customization options: Allows for personalization in email campaigns and other areas to match brand identity.
  • Robust reporting and analytics: Detailed, customizable reporting for data analysis.

Cons:

  • Limited features in lower tiers: Advanced features are restricted to higher-priced plans.
  • Limited marketing automation: Lacks the depth of specialized marketing tools.
  • Learning curve for advanced features: Some advanced features require a learning curve.

Pricing:

  • Forever free plan: Available for up to three users
  • Growth plan: $15/user/month, billed annually
  • Pro plan: $39/user/month, billed annually
  • Enterprise plan: $69/user/month, billed annually

Visit site
Go to Freshsales’ official website

 

Nimble: Good CRM Software for Google Workspace and Office 365 Users

Nimble CRM

Feature

Rating

Sales Automation

4/5

Contact Management

5/5

Reporting & Analytics

3/5

Marketing Automation

3/5

Email Integration

4/5

Sales Engagement Tools

4/5

Customer Service and Support

4/5

Integration Capabilities

3/5

Customization and Flexibility

4/5

Ease of use

4/5

Who is Nimble Suitable for:

Nimble CRM is a versatile and user-friendly solution ideal for businesses operating within Google Workspace and Office 365 ecosystems. It caters to startups, SMBs, and larger companies seeking cloud-based CRM functionality. While it may not offer the most advanced features, its user-friendly interface, and efficient integrations make it a strong choice for those seeking a balance between functionality and usability.

Why we chose it:

Our firsthand experience with Nimble CRM revealed that this is a versatile tool that seamlessly integrates with Google Workspace and Office 365.

One essential feature that stood out was Nimble's contact management. It allowed us to filter and segment contacts with ease, while also enabling direct messaging directly from individual contact cards. This feature streamlined our communication processes and kept all relevant information at our fingertips.

Additionally, the customizable deal pipeline feature was instrumental in our sales management. Nimble's intuitive drag-and-drop interface allowed us to tailor deal stages to our unique sales cycles effortlessly. This feature provided a clear visual representation of our sales pipeline, enhancing our overall sales efficiency.

Furthermore, Nimble CRM's dashboard customization was another noteworthy feature that greatly contributed to our experience. The ability to fully customize widgets on the dashboard, including changing the header image, allowed us to create a personalized and efficient workspace. This feature kept us updated on critical information, from team birthdays to daily tasks and revenue forecasts, enhancing our productivity and overall organization.

Read our Nimble CRM review for even more details!

Pros:

  • User-friendly interface: Noted for its simplicity, making it highly accessible.
  • Efficient contact management: Manages contacts effectively with detailed information and histories.
  • Customizable calendar: Offers versatile views and task integration.
  • Basic task management: Simple yet functional, integrated within the platform.
  • Straightforward pipeline management: Effective tagging and sorting for leads and contacts.
  • Affordability: Well-priced, particularly suitable for small businesses.

Cons:

  • Basic reporting tools: Limited in-depth data analysis capabilities.
  • Limited integration: Basic native integrations, though expandable with Zapier.
  • Simplistic features: May be too basic for users accustomed to complex CRMs.
  • Limited customization: Less extensive customization compared to advanced CRMs.

Pricing:

  • Only one paid plan is available and it costs $24.90/user/month when paid annually

Visit site
Go to Nimble’s official website

 

Ontraport: Excellent All-in-One Marketing Automation CRM

Ontraport CRM Contacts Overview

Feature

Rating

Sales Automation

4/5

Contact Management

4.5/5

Reporting & Analytics

4.5/5

Marketing Automation

4/5

Email Integration

4/5

Sales Engagement Tools

3.5/5

Customer Service and Support

4.5/5

Integration Capabilities

4/5

Customization and Flexibility

4.5/5

Ease of use

3.5/5

Who is Ontraport suitable for:

Ontraport is an excellent choice for small to medium-sized businesses, particularly those in marketing, coaching, and e-learning. Its all-in-one CRM, marketing automation, and email campaign functionalities make it ideal for those seeking a comprehensive, user-friendly platform for business growth, with robust support and customizable features.

Why we chose it:

Ontraport stands out as an exceptional choice for businesses seeking an all-inclusive CRM solution. It integrates key marketing automation features, like email campaigns and landing page creation, with a robust CRM system.

Ontraport's robust automation capabilities are a game changer. The ability to automate simple and complex marketing and business processes, from email campaigns to event management, is not only efficient but also highly customizable. This feature caters to a diverse range of business needs, making it a versatile tool in our marketing arsenal.

Additionally, the platform's comprehensive contact management system is commendable. With detailed options for adding and organizing contacts, along with sophisticated segmentation, Ontraport ensures that every customer interaction is personalized and data-driven. These features collectively make Ontraport an excellent choice for those seeking a comprehensive CRM with strong marketing automation capabilities.

Pros:

  • All-in-one platform: Integrates CRM, email marketing, and automation tools.
  • Customization and flexibility: Offers extensive customization options, including custom fields, objects, and sophisticated automation capabilities.
  • Effective contact management: Efficiently manages and segments contacts, enhancing personalized customer engagement.
  • Robust marketing automation: Streamlines and automates marketing processes, saving time and resources.
  • Educational resources: Provides a wealth of learning materials, including Ontraport University, for user education and training.

Cons:

  • Learning curve: Some users may experience a learning curve with certain advanced features.
  • Pricing: The cost of advanced plans may be too high for small businesses or individuals.

Pricing:

Ontraport pricing plans are based on the number of contacts and users. Here are the pricing plans for 500 contacts and one user:

  • Basic: $24/month, billed annually
  • Plus: $83/month, billed annually
  • Pro: $124/month, billed annually
  • Enterprise: $249/month, billed annually

Every additional user is $41/user/month when billed annually or $49/user/month when billed monthly.

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Go to Ontraport’s official website

 

CRM software comparison chart (top 10 highest rated)

Product 

Best for

Pricing*

Website

HubSpot

Best CRM Software overall

$20/month 

Visit site

Salesforce

Best for Mid-Sized and Large Organizations

$25/user/month 

Visit site

Pipedrive

Excellent CRM for Sales Teams

$9.90/month

Visit site

Freshsales

Top CRM Software with AI Lead Scoring

$15/user/month 

Visit site

Zoho CRM

Great CRM for Scalability and Customization

$14/user/month 

Visit site

LACRM

Top CRM for Solopreneurs and Small Businesses

$15/user/month 

Visit site

Nimble CRM

Good CRM Software for Google Workspace and Office 365 Users

$24.90/user/month 

Visit site

Close CRM

Best CRM for Sales-Driven SMBs

$49/month 

Visit site

monday sales CRM

Top Sales CRM with Integrated Project Management

$10/user/month

Visit site

Ontraport

Excellent All-in-One Marketing Automation CRM

$24/month 

Visit site

*Pricing starts at

 

Which of the Best CRM Platforms is Right for Me? Key Takeaways

In the dynamic world of CRM software, choice can often seem overwhelming. Yet, by carefully examining a myriad of platforms, some undeniably stand out from the crowd. From the simplicity of Less Annoying CRM to the comprehensive suite of NetSuite, the market offers tools for every business size and requirement.

However, HubSpot CRM takes the crown as our top pick. Its user-centric design, integrated tools, and value proposition set it apart, especially for small to mid-sized businesses.

HubSpot doesn't merely organize customer data; it provides a holistic ecosystem for sales, marketing, and service teams to work harmoniously. Its intuitive design and powerful analytics make it a beacon in the CRM realm.

Hot on HubSpot's heels, Salesforce stands as a formidable runner-up. With its robust set of features and scalability, it's the go-to for many large enterprises. Its reputation in the market is unparalleled, given its comprehensive tools and capabilities that cater to multifaceted business needs.

If you want something simple, Really Simple CRM and Less Annoying CRM are good options. For bigger businesses with more complex needs and fatter budgets, check out Microsoft Dynamics 365 and Oracle’s NetSuite.

If your small business or individual business is running on a tight budget, MailChimp and Apptivo are worth a try. You can also have a look at the top open source CRM software, as it’s free of charge.

In the end, each of these 10 CRM vendors has strong points, and all of them are far superior to simple but messy spreadsheets, whose lack of tools will make them more time-consuming in the long run.

We hope at least one of these top CRM suggestions has jumped up at you while reading this roundup. Now, go out there and manage those customer relationships like a pro!

 

CRM Software FAQs

Which CRM System is the Best?

It really depends on what you’re looking for, but Zoho CRM is fantastic for an all-around package. If you’re diving deep into reporting and analytics, Salesforce is your go-to. Now, if you’re into seamless project management and sales, monday.com is a winner. Apptivo is awesome if you want a suite of versatile business apps. Looking for a robust free option with rich features? Agile CRM has you covered. And, of course, if you need a comprehensive solution for sales, marketing, and service, HubSpot is a standout choice.

 

What is the Number 1 CRM Platform?

It depends on your specific team size and needs, but for enterprise-sized teams, Salesforce Sales Cloud takes the lead. Renowned in the CRM space, Salesforce offers a suite of tools for workflow automation and analytics tracking, making it a solid choice. Other contenders worth considering could be HubSpot and Zoho CRM, each with strengths and features that can meet different business requirements.

 

Is Salesforce Still the Best CRM?

Salesforce is a great CRM for businesses of any size. It’s easy to customize, scales well, and is accessible in the cloud—perfect for remote teams. However, it can be pricey and complex, which might not suit every business. Moreover, the “best” CRM varies based on team size, industry, and required functionalities.

Checking out alternatives like HubSpot, monday sales CRM, Pipedrive, Freshsales, Bitrix24, and Zoho CRM, among many others, could be a good idea to find the right fit.

 

What CRM Software is Best for a Small Startup?

If you’re starting your own business, you might want to check out a CRM for keeping everything organized and building relationships. HubSpot is user-friendly, and they’ve got a free version to get you started. Zoho is another solid option and won’t break the bank for a small setup.

If you’re diving into sales, Pipedrive keeps it simple. And if you practically live in your Gmail, Streak can fit right into your inbox. Give them a look and see which one clicks with your startup vibes!

 

What is the Most Popular CRM Software System?

The most popular CRM software system is Salesforce. The software is the #1 CRM provider worldwide, holding the top market share in North America, Latin America, Western Europe, Asia-Pacific, and Japan. In addition, Salesforce has ranked as the number one CRM Provider for ten consecutive years.

 

What Are the Most Easy-to-Use CRM Software Tools?

A few standouts in the market offer intuitive interfaces and user-friendly features. HubSpot, Zoho, and Pipedrive often rank as the top CRM tools that are easy to learn to use. However, make sure to explore demos of different CRM software to assess their suitability for your needs.

 

What Do Good CRM Systems Look Like?

A CRM should have a simple and intuitive look and feel. There shouldn’t be too much information clutter in analytics dashboards. When a clean and minimal CRM platform, it’s much easier to learn and use. This is key for tracking leads and not missing any sales opportunities.

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