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What Is Analytical CRM + 10 Best CRM Analytics Tools

Last Updated:Monday, February 5, 2024
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Quick summary:

Analytical CRM transforms complex customer data into actionable strategies, fostering stronger relationships, heightened satisfaction, and increased sales. Our comprehensive guide navigates you through the essentials of analytical CRM, comparing the features, pros, cons, and pricing of the top 10 analytics tools that will revolutionize your business approach.

Analytical CRM represents a revolution in customer relationship management, harnessing the power of data to transform business strategies. This article delves into the world of analytical CRM, a tool that doesn't just store customer data but intelligently analyzes it to enhance business operations, customer satisfaction, and growth.

We provide an in-depth exploration of how analytical CRM systems offer structured decision-making support, aggregating and analyzing customer information from various channels like social media, phone calls, and purchase records.

Additionally, we present a carefully curated list of the top 10 CRM analytics tools, each chosen for its unique ability to turn massive amounts of data into clear, actionable insights. These tools enable businesses to segment customers, forecast trends, and effectively tailor marketing and sales strategies.

The net benefit is customer acquisition, retention, and smooth data management. If you need a primer, check out our What is a CRM article.

Top 10 Analytical CRM Summary

 

 

What is analytical CRM? Our definition

The analytical CRM's meaning is that it works behind the scenes to improve your business. It does not directly handle customer interactions or 'front-line' operations.

Instead, the Analytical CRM definition is that it quietly takes the information your business is generating about customers, stores it securely, and analyzes it so you can learn how to improve operations internally and externally.

All this cross-channel information is fed into the CRM as complex, massive piles of data that no human could decipher in any reasonable amount of time. This information is then processed to deliver intelligible insights.

That lets you move from insight to tangible action to streamline your business processes—like your sales pipeline.

An analytical CRM system thus offers a structured, 'systematic' aid to business decision-making. Most significantly, it aggregates customer information to build customer knowledge through data analysis and scouts new sales opportunities for businesses concerned with making more money and scaling up.

Analytical customer relationship management makes your data work for your business. This data can come from many different channels, like social media, live chat, phone calls, your company website, face-to-face convos, purchase records, etc. 

Analytical CRM collates all this data in one place, providing visibility on your customer base and preferences. This helps you segment customers, predict trends, and plan your future marketing and targeted sales strategies.

 

What CRM analytical technology can be used for

There are many essential examples and areas of application of analytical CRM. From planning operations or campaigns to gaining a deeper understanding of your customers and markets, analytics CRM is a necessary tool in your business SaaS kit.
 

Discover new trends and forecasting.

Sometimes, the most important trends are hard to see. An analytical CRM tool looks at past sales trends and your current leads and opportunities and locates patterns in purchasing behavior. 

This allows you to do sales forecasting and predict trends, including the speed and geographical location(s) at which they will develop, even before they occur. Of course, this can give you a significant edge. 

You can assess the likelihood of conversion within a specific customer segmentation based on time of year, time spent shopping, and which channel the consumer learned about your product/service.

Algorithms, machine learning, and business intelligence (BI) combine to clean up and refine your data, giving you the best business results with the least manual effort.
 

Customer Satisfaction

This category of CRM lets you analyze data and use it so that individual customers will see a benefit. 

Customer information of all descriptions can be collected and analyzed from multiple channels. You'll be able to build up customer profiles, understand their values and preferences, and determine demographic and geographic information.

Understanding the customer life cycle in terms of quantitative data offers holistic benefits for engaging leads, converting leads to customers, and retaining them.

Knowing your customers well leads to improved customer experience and, in turn, more customer loyalty. That means more breathing room for your business to scale.
 

Marketing campaign optimization

An analytical CRM will allow you to rationalize your marketing efforts by showing where to put your resources and effort. By showing you which marketing campaigns are working and which aren't, you can achieve the best results with the lowest expenditure of time, money, and human resources. 

Track leads across channels like email, web, voice, etc., and break them down into individual customer profiles. Lead scoring tools will allow you to achieve super-specific metrics on customers at different levels (i.e., regional and national) and rank them. In turn, that lets you run boutique, hyper-targeted campaigns. 

You'll be able to avoid outdated, ineffectual mass-blast marketing once and for all.
 

Optimization of marketing & sales activity

Predictive modeling for marketing helps use big data and business intelligence to anticipate customer behavior. Market trends and client preferences help you plan your marketing for the future.

Based on past and current trends, you'll better understand what's working in marketing and sales and what's not and be able to direct resources accordingly for best results.

Monitoring sales activity in depth will likewise create highly legible feedback on how to refine the sales process. You'll be able to see which sales reps are doing what and what their results are. This will help you manage tasks and delegate them accordingly. 
 

Data warehousing and data mining

Data warehousing ensures all your data is securely stored in one place and available for analytical purposes.

Information from call centers, billing/invoices, websites, feedback forms, and a wide range of databases can, therefore, be accessed quickly without the need to fish around in multiple siloed databases to come up with a complete picture.

Data mining analyzes your massive amounts of warehoused data to find meaningful patterns. Instead of trying to piece together scraps of information like some plucky detective, you can have everything interpreted automatically.

Relevant information can then be deployed quickly to plot effective marketing, sales, and customer service strategies. 
 

Online analytical processing

Online analytical processing, or OLAP, allows you to unify different datasets in one place. Unlike a flat 2D spreadsheet, OLAP contains "multidimensional" data.

OLAP ensures your data is more flexible, practical, and effective for real-time decision-making.

You can "roll up" data to aggregate it and get a big-picture view or drill down to get hyper-detailed information on a tiny aspect. You can also slice, dice, and pivot different data sections to get specific, comparative insights.

It's about being able to select and use all the relevant information to make more hyper-rational decisions. 

 

Benefits of analytical CRM systems

The features of analytical CRM systems each provide crucial benefits to your business growth potential. Ultimately, CRM analysis is about expanding your network, closing more deals, and fostering long-lasting customer relationships.
 

Customer analysis 

Customer analytics can generate reports on customer behavior. This reporting type helps you understand your customer base inside and out by generating profiles.

Analytical CRM finds patterns, then drills down and identifies the specific customer segments that offer the best business opportunities. It segments markets and directs sales and marketing accordingly, and it can also inform future product and service offerings.
 

Sales analysis

Sales analytics look at your organization's overall sales processes, letting you understand the sales cycle, refine the sales pipeline, and rework strategy according to visible patterns. This information will allow you to plan and predict future sales volumes and profitability. 

Furthermore, sales reports can show where to re-shuffle organizational priorities and assign sales reps.
 

Market analysis

Marketing analytics lets you plan, manage, and scale your marketing campaigns. You'll get information on where to place resources for new marketing campaigns, which products/services to market, and insights about how and where to market any new products.

You'll also get information on new marketing opportunities you may not have considered.
 

Service analysis

Service reports aggregate information from polls, customer sentiment analysis, and other channels to determine your customer satisfaction. This lets you work on your customer service offering and direct resources to the right places.

You can also break down service costs and work on the balance between service costs and revenues earned.
 

Channel analysis

Channel analysis shows how you're doing across different channels like email, social media, live chat, voice, etc., and where customers and leads interact most with you.

Detailed information on cross-channel behavior will allow you to determine customer preferences and refine how you communicate with your public.

 

Examples of the different types of data analysis in CRM

There are several different types of CRM analytics techniques. The big three are descriptive, predictive, and prescriptive, though overlaps exist among them. Before going over CRM analytics examples, it's wise to briefly touch upon the standard analytical CRM tools of each type of such CRM,

Descriptive analytical CRM

Descriptive analysis involves collecting data on past activity and using various metrics to get an idea of how things are going in your business. You can turn these analytics into shareable reports using filters, visual graphics, charts, and lists.

Features of Descriptive Analytical CRM

  • Marketing campaign analytics

  • Sales analytics

  • Service analytics

  • Profit and loss analysis

Descriptive analytical CRM examples

  • HubSpot

  • Creatio

  • Alteryx

 

Diagnostic analytical CRM

Diagnostic analytics gives you a picture of how your data is shaping up and attempts to explain the outcomes of certain events. For example, diagnostics can pinpoint the exact pain points in the customer journey if a marketing campaign fails to translate to many sales.

Features of diagnostic analytical CRM

  • Sales funnel analytics

  • Irregularity detection

  • Pattern recognition

Diagnostic, analytical CRM examples

  • Zoho

  • Tableau

  • Sisense

 

Predictive analytical CRM

Predictive analytics picks up where descriptive and diagnostic analytics leave off. It isn't only a look at the past but uses that data to try and forecast the future. This is great for planning marketing campaigns and sales push.

Features of Predictive Analytical CRM

  • Probability analysis

  • Predictive modeling

  • Forecasting reports

Predictive analytical CRM examples

  • SAP Analytics

  • Salesforce

  • Insightly

 

Prescriptive analytical CRM

As it may seem obvious, prescriptive analytics goes one step further than predictive analytics. It won't just paint a picture of the future in which you make decisions but actively offers recommendations for your plans and strategies.

Features of Prescriptive Analytical CRM

  • Machine learning simulations

  • Network analysis

  • AI workflow builders

Prescriptive analytical CRM examples

  • IBM Prescriptive Analytics

  • Salesforce

  • SugarCRM

 

CRM analytics tools comparison chart (top 10 highest-rated applications)

It's always nice to start with a chart. Here, you get an instant idea of the best analytical CRMs, the most affordable CRMs that include analytics, and a few excellent 3rd party add-ons that specialize in business intelligence tools.

 

Tool

Best for

Pricing starts at

Website

Salesforce Einstein

Best CRM analytics software overall

$50 per user per month billed annually

Visit site

HubSpot Marketing Analytics

Top CRM data analysis for marketing

$45 per month  billed annually

Visit site

Zoho Analytics

Great analytical CRM for small teams

$24 per month billed annually

Visit site

Zendesk Explore

Great CRM analytics tool for customer support

$49 per user per month billed annually

Visit site

Freshworks Neo

Good CRM for sales process analytics

$15 per user per month billed annually

Visit site

Creatio

Good CRM for workflow analytics

$25 per user per month

Visit site

Insightly

Top analytical CRM for medium and large business

$49 per user per month billed annually

Visit site

Bitrix24

Good CRM for social media ad analytics

$39 per month billed annually

Visit site

Grow

Great analytics tool for business intelligence

$1,500 per month

Visit site

Mixpanel

Top tool for software as a service analytics

$25 per month

Visit site

 

What are the best analytical CRM tools? Here's our top 10 software list:

After wading through all this above intro chatter on the benefits of CRM with analytics, it's time to check out the leading brands in analytical CRM software. This list may not be exhaustive, but it's sure to have something for all kinds of businesses.

 

1. Salesforce Einstein (best analytical CRM overall)

Salesforce CRM My Analytics

Salesforce My Analytics dashboard showing monthly performance data

Why we chose it:

Salesforce earned its reputation as the best overall analytical CRM tool on our list for its sophisticated AI that predicts outcomes and recommends the optimal course of action.

The Einstein Prediction Builder is an especially noteworthy feature. It allows businesses to create custom AI models to predict virtually any business outcome. This turns your data into a strategic asset, enabling you to make more informed and effective decisions.

With the added advantage of being natively integrated into the Salesforce platform, it enables a seamless, 360-degree view of the customer journey, justifying its selection as the top pick in analytical CRM discussions.

Read more details in our comprehensive Salesforce review.

Pros:

As an advanced cloud-based business intelligence (BI) analytics platform, Einstein's machine-learning is pre-trained with predictive models from Salesforce and adapts as more of your data becomes available.

This makes it a powerful analytic tool that gets even more intelligent over time. Einstein can help show you the most critical tasks, track KPIs plus other vital metrics, and identify deals most likely to be closed.

Storytelling feature allows you to automatically generate slide/presentation graphics, saving time and making info easy to share.

Cons:

It's pretty expensive per user, putting it out of reach of some small businesses. Customer service is not always responsive.

Pricing:

  • Sales Cloud Einstein is $50/user/month, billed annually

  • Service Cloud Einstein is $50/user/month, billed annually

  • Einstein Predictions is $75/user/month, billed annually

Visit site
Go to Salesforce's official website

 

2. HubSpot Marketing Analytics (Top CRM data analysis for marketing)

HubSpot CRM Analytics

HubSpot's analytics tool shows events reports and user signups

Why we chose it:

HubSpot is famous for many things, including its early involvement in the inbound marketing movement. With a strong foundation in analytics, HubSpot now offers Marketing Analytics and Dashboard software, which are essential for your marketing needs.

HubSpot Marketing Analytics is one of our top picks due to its user-friendly interface and comprehensive analytics that seamlessly integrate with its broader CRM platform, offering a holistic view of marketing ROI. 

This integration is critical for understanding the effectiveness of your marketing efforts and making informed decisions.

While HubSpot excels in usability and integrated marketing insights, it takes the runner-up position to Salesforce Einstein's advanced AI capabilities and predictive analytics, which provide a more granular level of data-driven decision-making, positioning Einstein as our number one choice.

Read our HubSpot CRM review to find out how this tool can boost your business.

Pros:

In the HubSpot product ecosystem, the HubSpot CRM is the foundation for all other tools, acting as a data repository where all inbound information lives.

Their free CRM has analytics and reporting metrics built into its various dashboards, making HubSpot one of the best CRMs for small businesses.

These analytical CRM features can be further beefed up when paired with HubSpot's all-in-one Marketing Hub, which includes more advanced marketing analytics. It's great for measuring the success of marketing campaigns and planning new ones.

Cons:

A reasonably significant price jump exists between HubSpot's Marketing Hub Starter and Professional plans. 

Pricing:

  • HubSpot CRM has a free version

  • The Marketing Hub Starter plan starts at $45/month, billed annually

  • The Marketing Hub Professional plan starts at $800/month, billed annually

  • The Marketing Hub Enterprise plan starts at $3,200/month, billed annually

Visit site
Go to HubSpot's official website

 

3. Zoho Analytics (Great analytical CRM for small teams)

Zoho Analytics dashboard

Zoho Analytics dashboard showing sales cost and profit by year

Why we chose it:

Zoho Analytics is an excellent analytical CRM tool because it is affordable and easy to use. This makes it particularly attractive for small teams.

Zoho Analytics offers unique features, such as an AI-powered assistant. This assistant can generate reports through conversational queries, which is an excellent advantage if you're not well-versed in complex data analysis.

Additionally, the extensive range of connectors for integrating various data sources is a boon. It means you can bring together diverse data for comprehensive insights.

These capabilities enable you to gain deep insights without facing a steep learning curve or needing heavy IT support. Zoho's suitability for smaller operations and its robust, scalable analytics make it our top choice for small teams looking to leverage CRM data efficiently.

Pros:

Zoho Analytics offers in-depth reporting, data analysis, and automatic or scheduled data sync from apps, servers, and any other places it might be (.CSV files, Microsoft Excel, Google Drive, Microsoft OneDrive, etc.).

The platform provides a drag-and-drop, highly visual user interface with deep analytical tools and collaborative features.

Cons:

UI is visually attractive and generally practical but not as customizable as possible. Reporting data is served on Zoho servers, so you can't access your data outside of the app. 

Pricing:

  • The free CRM version is suitable for two users 

  • The basic plan is $24 per month, billed annually

  • The standard plan is $48 per month, billed annually

  • The premium plan is $115 per month, billed annually

  • Enterprise plan is $455 per month, billed annually

Visit site
Go to Zoho's official website

 

4. Zendesk Explore (Great CRM analytics tool for customer support)

Zendesk Support analytical CRM

Zendesk Support analytics dashboard showing the number of created, solved, unsolved tickets and other relevant data

Why we chose it:

If you want to deepen your understanding of customer interactions and support efficiency, Zendesk Explore is a tool you should strongly consider. Its specialized focus on customer support analytics makes it a valuable asset for improving your support services.

Zendesk Explore stands out with features like pre-built dashboards and the ability to create custom reports. These tools are handy, allowing you to track and improve your support performance metrics in real time.

This real-time tracking is crucial for making timely adjustments and enhancing customer support quality. Also, the CRM's seamless integration with the Zendesk customer service platform makes it invaluable for translating support data into improved customer experiences.

We also have a detailed Zendesk review if you want to learn more about this tool.

Pros:

Zendesk Explore is an analytics and reporting tool in the broader Zendesk toolkit. It's built to pull data from support and service operations to help you measure and improve customer experience. Omnichannel analytics and intuitive dashboards make it easy to keep track of KPIs.

Cons:

Your Zendesk numbers are imported and refreshed in Explore every hour instead of real-time, up-to-the-moment sync. Generating complex reports can be tricky.

Pricing:

  • Zendesk Service Suite is $49/user/month, billed annually

  • Zendesk Service Growth is $79/user/month, billed annually

  • Zendesk Service Professional is $99/user/month, billed annually

Visit site
Go to Zendesk's official website

 

5. Grow (Great analytics tool for business intelligence)

Grow CRM analytical CRM

Grow's sales and marketing analytics dashboard showing customer and revenue data overview

Why we chose it:

If you're looking for an analytics and business insights tool that complements your existing customer relationship management system, Grow is a choice. While it's not a full-on CRM, it integrates seamlessly with most major CRMs, including Salesforce, bridging the gap in your data analysis needs.

Grow excels in business intelligence. It enables your company to consolidate disparate data sources for comprehensive analytics. This particularly benefits you as it offers unique features like interactive dashboards and the ability to perform complex data calculations.

These features facilitate deep, customizable business insights essential for making informed decisions.

Grow's strengths in data integration and visualization, alongside its user-friendly interface, are why we recommend it as a great analytics tool for business intelligence, empowering organizations to make data-driven decisions easily.

Pros:

Grow offers business intelligence solutions for small and scaling businesses, making actionable insights from deep data-diving accessible to virtually anyone.

Their MO is all about clearly defining and then unifying data, metrics, and analytics to produce clear visualizations and intelligent predictions.

You can connect Grow to your Google Analytics data and use this data in tandem with in-depth business information stored on your chosen CRM.

Cons:

Lack of customization options. Highly visual UI can get laggy sometimes.

Pricing:

  • Grow starts at $1,500 per month

Visit site
Go to Grow's official website

 

6. Mixpanel (Top tool for software as a service analytics)

Mixpanel analytical CRM

Mixpanel's project dashboard shows an overview of events and signups

Why we chose it:

Mixpanel is another business app that works alongside the best CRM software for analytics, like Zoho. Mixpanel specializes in providing sophisticated user analytics, focusing on tracking user interactions across websites and apps, which is invaluable for understanding your digital presence. 

What stands out about Mixpanel, and what you'll likely appreciate, are features like its event-based tracking system. This system allows for a detailed analysis of user behavior, giving you insights into how users interact with your digital platforms.

Additionally, Mixpanel's ability to perform cohort analysis is a significant advantage. It helps you engage users more effectively based on their actions, allowing for more targeted and relevant interactions.

These functionalities and robust A/B testing capabilities make Mixpanel a go-to tool for businesses looking to understand and enhance the user experience.

Pros:

Mixpanel offers user analytics tools designed around a simple premise: if you can decode the behavior of visitors, leads, and customers on your website, you can make smarter business decisions.

Features include correlation analysis, look-alike modeling, and other data science techniques. These can be used to measure user behavior and make the correct product/service offering decisions about business goals. 

Cons:

It is somewhat complex to learn. Team collaboration options are lacking.

Pricing:

  • There is a free version of Mixpanel

  • Growth plan starts at $25 per month

Visit site
Go to Mixpanel's official website

 

7. Freshworks Neo (Good for sales process analytics)

Why we chose it:

Freshworks is the umbrella company for many products, including Freshsales, Freshmarketer, and Freshdesk. Freshdesk Neo is their analytics tool, which works in many products. If you're looking for an analytical CRM tool that offers a unified view of your customers, Freshworks Neo is a standout option to consider.

The CRM can consolidate data across sales and marketing. It also supports and delivers a cohesive picture of the customer journey, which is invaluable for understanding and responding to your customers' needs effectively.

A critical feature that you'll find particularly beneficial in Freshworks Neo is its Freddy AI, which provides intelligent insights and predictions, significantly enhancing customer engagement and sales opportunities.

By leveraging these insights, you can tailor your interactions more effectively, anticipate customer needs, and identify new sales prospects, which are crucial for maintaining a competitive edge in today's market.

Additionally, Neo's platform agility stands out. Its flexible and extensible framework supports a marketplace of over 1,100 apps, allowing businesses to tailor their CRM experience extensively. 

Pros:

Freshworks Neo is an analytics tool designed to give you valuable insights from the first point of contact with a new customer through the entire customer lifecycle. It gives you considerable aggregate data insights and lets you dig in for more detailed data. Reporting is easy to set up, and the dashboard is very clear.

Cons:

The more robust analytics tools part of the platform's Neo set are in the higher pricing tiers.

Pricing:

  • There are free versions of Freshworks apps

  • Freshsales starts at $15/user/month, billed annually

  • Freshdesk starts at $15/user/month, billed annually

  • Freshmarketer starts at $19/user/month, billed annually

Visit site
Go to Freshworks' official website

 

8. Creatio (Good for workflow analytics)

Why we chose it:

Creatio is a platform that enables anybody to set up business automation without knowing any code. We love this tool's process-driven approach that aligns sales, marketing, and service management with advanced analytics. 

With Creatio, you can design and automate complex processes without deep technical know-how. Its powerful system designer also enables users to customize analytics and workflows directly from the UI without additional programming.

Pros:

Creatio for marketing has business process management for setting up automation. You get good monitoring and analysis of the efficacy of these workflows.

Creatio for sales provides customer database analytics. It collects a range of customer data, giving you better ideas for moving customers through the pipeline and showing you top-priority customers.

Cons:

Creatio offers both cloud and on-site setups. The on-site version is a bit more affordable, which may irk some users who prefer the convenience of the cloud.

Pricing:

There are various editions, and Creatio has composable pricing, which allows users to select the edition that best fits their needs. The company also offers a 14-day free trial, allowing users to test all the available features.

  • Growth starts from $25/user/month. Provides automation to SMB clients. 

  • Enterprise starts from $55/user/month. Enables full-scale automation for corporate and enterprise needs.

  • Unlimited starts from $85/user/month. Delivers limitless automation for advanced enterprise scenarios.

Visit site
Go to Creatio's official website

 

9. Insightly (Top analytical CRM for medium and large business)

Why we chose it:

Insightly stands out as an analytical CRM tool for its comprehensive customer data integration, which provides a 360-degree view of the customer and enriches customer interaction and relationship management.

Unique to Insightly are features such as relationship linking, which visually maps out the web of relationships between contacts and organizations, and the project management capabilities integrated directly into the CRM.

These functionalities make Insightly not just a CRM but a versatile tool for managing post-sale customer interactions and project delivery.

Our Insightly review covers all these features in detail, so go ahead and check it out.

Pros:

Once you've used Insightly to plan and execute your marketing strategies, including email marketing campaigns, you can use their analytics to assess their success. Insightly's analytics also run on the CRM data at the heart of their system. The visual dashboards are also neat looking. 

Cons:

Insightly is not one of the most affordable CRM systems, especially as you'll need the more premium version for the analytics. 

Pricing:

  • CRM Professional is $49/user/month, billed annually

  • CRM Enterprise is $99/user/month

  • Marketing Plus starts at $299/month

  • Marketing Professional starts at $599/month

Visit site
Go to Insightly's official website

 

10. Bitrix24 (Good for social media ad analytics)

Why we chose it:

If you're part of a team seeking a CRM that fosters collaboration and bolsters digital marketing strategies, Bitrix24 is an excellent choice for you. It offers a well-rounded suite of sales and marketing features, including robust social media ad analytics, which is a significant asset for digital marketing.

What sets Bitrix24 apart and will likely appeal to you are its built-in telephony features. These features allow for call tracking within the CRM and enable the automation of workflows based on social media interactions and ad performance.

This integration is key to streamlining your marketing efforts and improving response times.

These features, combined with detailed reports on social media advertising outcomes, make Bitrix24 our recommended choice for businesses looking to deepen their ad analytics and customer engagement through social platforms.

Check out our Bitrix24 review for more details about this tool.

Pros:

Bitrix24's sales intelligence tools are many. They include data on the customer journey from first contact in your CRM to closing deals. You also get ad payback, traffic, and keyword analysis. More advanced versions let you analyze ad activity on social media platforms like Facebook and Instagram.

Cons:

As expected, you'll have to be ready to shell out more for the real robust analytic features with Bitrix24.

Pricing:

  • Bitrix24 has a free version

  • Basic starts at $39/month, billed annually

  • Standard starts at $50/month, billed annually

  • Professional starts at $159/month, billed annually

Visit site
Go to Bitrix24's official website

 

Analytical customer relationship management case study

Here's how one organization used analytical customer relationship management (in conjunction with other CRM tools) to improve sales over time, like a fine wine.

Interestingly enough, the company in question is a Californian winemaker called Bespoke Collection (it encompasses four brands). As the company grew, it faced problems with keeping track of customer data. 

Using analytical CRM tools, Bespoke Collection was able to do intelligent lead tracking and customer segmentation, finding the right clients to focus resources on and, in turn, building lasting connections and customer loyalty. 

Analytical CRM cross-channel analytics are also used in order to trawl the web and social media for key decision-makers in Bay Area companies, allowing Bespoke to network, grow brand awareness, and encourage corporate philanthropy in their area. 

In the above case, Salesforce was the analytical and operational CRM solution that worked. But for many businesses, the answer may well be a different vendor. 

 

Which of the analytical CRM applications is right for me? Our final takeaways

If you're hesitant to take out your wallet just yet, try one of the free trials offered by one of the above analytical CRM vendors and start poking around to see what these tools might be able to offer your business.

It should be said that CRM software of this type does have a bit of a learning curve involved. That's not to say that analytical CRM systems are hard to use, but rather that you'll need to allow some time to get your team to use them effectively. Thankfully, many vendors now offer quality tutorials and live support, so you should be able to get up to speed pretty quickly.

Apart from getting better at using analytical CRM tools over time, as you accumulate more and more useful data, you'll also gain more benefits from using analytical CRM over time. And with that said, now is as good a time as any to get started. Crunch some numbers with an analytical CRM today, and grow your bottom line tomorrow!

If none of these tools seem to suit your needs, try CRM open-source software! Most of these options are free, and they are packed with features similar to those of each tool on our list.

 

Analytical CRM FAQs

What is an Analytical CRM Technology?

Analytical CRM technology involves tools and systems that analyze customer data to extract helpful insights. These insights help businesses understand customer behaviors, preferences, and trends, make better decisions, and create targeted strategies.

Analytical CRM technology often includes data analysis tools, data mining techniques, and reporting features to transform raw customer data into actionable information.

 

What Do You Mean by CRM Analytics?

CRM analytics involves using tools within a CRM system to analyze customer data. It includes customer segmentation for targeted marketing, predictive analytics to forecast behaviors, churn analysis for retention, and monitoring performance metrics to assess the effectiveness of various efforts. It’s all about leveraging data insights to make well-informed decisions.

 

What is the Use of Analytical CRM?

Analytical CRM enables businesses to make informed decisions by analyzing customer data. It aids in targeted marketing, predicts future behaviors, reduces churn, evaluates performance, and optimizes resource allocation. The main goal is to enhance customer relationships and improve overall business strategies based on data-driven insights.

 

What is CRM Analytics Strategy?

A CRM analytics strategy involves defining goals, collecting comprehensive customer data, segmentation for tailored strategies, predictive modeling, churn analysis, setting performance metrics, fostering cross-functional collaboration, and ensuring continuous growth. It’s a systematic approach to leverage data for improving customer relationships and driving strategic business decisions.

 

Resources

  • https://www.salesforce.com/customer-success-stories/bespoke-collection/

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