Best Keap Alternatives: Top 10 Similar Competitors 2024

Last Updated:Thursday, March 28, 2024

Keap, FKA Infusionsoft, is a CRM, sales and marketing platform suited for startups, small businesses and many niche industries. But, are there Keap competitors one should look out for? This is the article which will lay out the best Keap alternatives.

Keap is quite popular for a few reasons. Firstly, it’s a relatively easy software to learn, meaning your team’s onboarding time will be minimal before it feels like second nature to use this. Next, it is always innovating new tools and features, so your business can grow alongside this platform. Finally, it holds its own against such heavyweights as HubSpot, Salesforce and Zoho, all of which will be compared to Keap in this article. These Keap substitutes will be reviewed for their features and pricing plans.


Top 10 Keap competitors with similar products

Here are our 10 picks of software like Keap that we think are the best options. Although they are all fairly similar, some Keap competitors will be better suited to your circumstances than others so read more about each option in the sections below.

You'll recognize many of these names as among the best CRM software helping businesses, large and small, streamline marketing, sales, contact management and sometimes customer support. But for the sake of this piece, sales and marketing are prioritized. 


Best for




Our CRM touchstone example 




Best Keap alternative overall

$45/two users/month 



Most similar to Keap



Zoho CRM

Best free Keap alternative




Cheaper alternative to Keap if you’re on a budget




Good Keap alternative for lead management




Great Keap substitute if you like ease-of-use



Less Annoying CRM

Top Keap competitor for team collaboration



Agile CRM

Good Keap alternative if you need project management



Nimble CRM

Top Keap substitute if you use mobile apps




Great Keap competitor if you need an AI sales assistant



*Prices start at


Here’s our full list of the best Keap alternatives 2024:

You might be wondering, if Keap is so amazing, why would we even need to check out competitors to Keap? The answer is simple: In our free market world, customers get the best products when businesses compete to satisfy them. That’s why it’s important to be aware of what are the best Keap alternatives.

On that note, we hope you’ve checked out our Keap review beforehand. Now then, here are 10 good alternatives to Keap: 


1. HubSpot (Best Keap alternative overall)

Hubspot dashboard

HubSpot just keeps popping up on these lists at or close to the top, and when it comes to being better than Keap, HubSpot is a regular winner. Whether or not it is the very best alternative to Keap in general will always be a matter of personal opinion.

However, when it comes to free or cheap versions, HubSpot is always a great place to begin CRM software shopping. You can learn more about the differences and similarities between these two in our comprehensive Keap vs HubSpot comparison.

HubSpot is best for:

  • Individuals

  • Startups

  • Small businesses

  • Small teams

  • Medium-sized businesses

  • Large businesses

  • Inbound marketing


HubSpot offers packages like marketing, sales, customer service, CMS (content management systems) and operations. You can also create a bundle, or get their CRM suite bundle. This CRM suite bundle includes all the free tools like web forms, email marketing and landing pages for marketing.

For sales, it includes live chats, basic bots and team emails. Service tools include ticketing and a shared inbox. Beyond the free stuff, you of course have access to things like advanced marketing automation, sales automation and lead scoring. HubSpot also has a nifty WordPress plugin.


  • HubSpot CRM has a free plan

  • CRM Suite Starter starts at $45 per month billed annually

  • CRM Suite Professional starts at $1,600 per month billed annually

  • CRM Suite Enterprise starts at $4,000 per month billed annually

  • Sales Hub starts at $45 for 2 users per month billed annually

  • Marketing Hub starts at $45 per month billed annually

  • Service Hub starts at $45 for 2 users per month billed annually 

HubSpot review

Visit HubSpot


2. Salesforce (Most similar to Keap)

Salesforce dashboard

Salesforce is another titan of business SaaS and an all-in-one contact management and sales process set of features. There are loads of Salesforce products out there, and it can be a bit expensive if you need a bunch of random tools. Ultimately, one can say Salesforce is similar to Keap for a variety of reasons.

Salesforce is best for:

  • Startups 

  • SMBs

  • Enterprises


One of the ways Salesforce is similar to Keap is their small business package, which comes in various premium tiers to get you either just sales functionality, all the way up to sales, marketing campaigns and customer support features. As a sales CRM, Salesforce and Keap are both solid tools for managing the sales pipeline and to streamline workflow with automation tools. Finally, you can integrate Salesforce with loads of other SaaS via connectors like Zapier.


  • Small Business Essentials starts at $25 per user per month billed annually 

  • Sales Cloud Essentials is $25 per user per month billed annually

  • Sales and Service Cloud Essentials is $25 per user per month billed annually

  • Marketing Cloud Engagement  starts at $400 per month billed annually

  • Salesforce Customer 360 are bespoke packages, contact Salesforce for more details

Salesforce review

Visit Salesforce


3. Zoho CRM (Best free Keap alternative)


Zoho CRM is likely coming up on HubSpot and Salesforce as being among the top customer relationship management tools out there, and as far as comparing Zoho to Keap goes, this is a great free Keap alternative.

Zoho CRM is best for:

  • Individuals

  • Startups

  • SMEs

  • Free CRM users


Marketing automation features include customer segmentation, Google Ads integration, lead nurturing and even event management. Workflow automations for sales do things for lead management and deal management to optimize the success of your sales pipeline management. Zoho has omnichannel messaging via social media, email, telephones, and you can set up customer portals. There are even cool performance management features for the sales team, like task management, territory management and gamification. For more advanced marketing automation software for small businesses, Zoho has a package called Bigin.  


  • Zoho CRM has a free edition

  • Zoho CRM Bigin is $7 per user per month billed annually

  • Standard plan is $14 per user per month billed annually

  • Professional plan is $23 per user per month billed annually

  • Enterprise plan is $40 per user per month billed annually

  • Ultimate plan is $52 per user per month billed annually

Zoho CRM review

Visit Zoho CRM


4. ActiveCampaign (Cheaper alternative to Keap if you’re on a budget)

If you don’t already have a huge number of contacts that you deal with regularly, then ActiveCampaign may just be a solid cheaper alternative to Keap. Much of ActiveCampaign’s toolkit is divided into B2B, B2C and ecommerce tools.

ActiveCampaign is best for:

  • Startups

  • SMBs

  • B2B 

  • B2C

  • Ecommerce


As a marketing automation platform, there are many features for email campaigns like targeted emails and email autoresponders. You can use the simple drag and drop email builder. There is also useful campaign and automation reporting. Marketing tools also include landing page builder templates, contact scoring and Facebook custom audiences. The sales suite has lead capture forms, segmented outreach, lead scoring and win probability. ActiveCampaign gets you some basic customer support features too.


  • Lite plan is $9 for 500 contacts per month billed annually 

  • Plus plan is $49 for 500 contacts per month billed annually

  • Professional plan is $129 for 500 contacts per month billed annually

  • For the enterprise plan, contact ActiveCampaign

Visit ActiveCampaign


5. Pipedrive (Good Keap alternative for lead management)

Pipedrive dashboard

Pipedrive is a selling CRM with an aim to help you create amazing customer journeys through your sales process. This is one good Keap alternative for deal and lead management and to help business owners create overall amazing customer experiences. 

Pipedrive is best for:

  • Startups 

  • Sales teams

  • Sal;es managers

  • SMBs


Pipedrive has a nice set of email campaign tools including customizable email templates, unified email contact lists and campaign engagement reports. As a sales CRM, Pipedrive has some nice features for lead management and deal management, customizable sales pipelines with custom fields, and a smart deal rotting tool to help catch deals which may not close due to neglect. As for advanced sales automation, there is an AI sales assistant which gives suggested actions based on past performances. Pipedrive offers a Chrome extension for Gmail. Using an app like Zapier, you can connect Pipedrive to other business tools.


  • Essential plan is $14 per user per month billed annually

  • Advanced plan is $29 per user per month billed annually

  • Professional plan is $49 per user per month billed annually

  • Power plan is $64 per user per month billed annually

  • Enterprise is $99 per user per month billed annually

Pipedrive review

Visit Pipedrive


6. Nutshell (Great Keap substitute if you like ease-of-use)

Nutshell CRM dashboard

If you could take a handful of the top sales and marketing CRM features and put them into a core package, you might just get Nutshell CRM. Though it lacks customer service tools, this is a wonderful Keap alternative for being user friendly.

Nutshell is best for:

  • Startups

  • SMBs

  • B2B marketing

  • B2B sales


Contact management offers unlimited contacts, automatic contact syncing and even a business card scanner. You get unlimited forms for lead capture and a custom form builder. There is an interactive map view for pipeline management, as well as a drag and drop board view. For collaboration, there is a unified communication history dashboard, as well as team @mentions and follow-up alerts. Nutshell also offers native iOS and Android mobile apps, as well as MailChimp integration.


  • Nutshell for Sales Starter plan is $20 per user per month billed annually

  • Nutshell for Sales Pro plan is $42 per user per month billed annually

  • Nutshell Marketing plans starts at $5 per month and depends on the number of contacts

Visit Nutshell


7. Less Annoying CRM (Top Keap competitor for team collaboration)

Less Annoying CRM dashboard

Nobody wants an annoying CRM system to deal with, so why not check out Less Annoying CRM, or LACRM. This SaaS packs quite the punch for many reasons, but one of them is that it is a top Keap alternative if you want good team collaboration.

Less Annoying CRM is best for:

  • Individuals

  • Sales teams

  • Marketing teams

  • Startups

  • Small businesses


No matter how big your team is, you can get great collaboration features for as many users as your business has for the same per month price. Each user gets their own unique login info, and managers can set roles and access-permission levels. LACRM also scores points for its range of customizability, including custom fields. There is also a LACRM mobile app, so you can continue to streamline your team’s phone and SMS communication from your portable device.


  • $15 per user per month

Visit Less Annoying CRM


8. Agile CRM (Good Keap alternative if you need project management)

Agile CRM is a pretty comprehensive package of sales, marketing, service and operations tools. As a Keap substitute, Agile is great for productivity and project management.

Agile CRM is best for:

  • Startups 

  • SMEs

  • Large business

  • Project management


Beginning with project management, Agile helps you create project timelines with drag and drop simplicity. There are many timeline views to help with this, including a calendar and task view as well as tools to plan a customer’s buying journey. As for email marketing, this product does decent A/B testing, web engagement, email tracking and social media marketing. 


  • Agile CRM offers a free version

  • Starter plan is $9.99 per user per month billed annually

  • Regular plan is $39.99 per user per month billed annually

  • Enterprise plan is $64.99 per user per month billed annually

Agile CRM review

Visit Agile CRM


9. Nimble CRM (Top Keap substitute if you use mobile apps)

Nimble CRM is another near-total all-in-one CRM for contact management, marketing campaigns and custom pipeline management. Nimble’s mobile apps make it a standout Keap competitor.

Nimble CRM is best for:

  • Small teams

  • Startups

  • Small businesses

  • Medium-sized businesses


The Nimble CRM mobile apps are available for Android and iOS. You can use the mobile apps to communicate with your team with shared knowledge of contact activity and sales data. It’s also great as a meeting scheduler and calendar tool. The mobile apps also include a business card scanner. Marketing basics have email templates, email tracking and audience segmentation. There are also browser extensions for Microsoft Outlook and Gmail.


  • Nimble CRM is $19 per user per month billed annually

Nimble CRM review

Visit Nimble CRM


10. Freshsales (Great Keap competitor if you need an AI sales assistant)

Freshsales is the sales CRM product from Freshworks which offers other tools for marketing and support. The free Freshsales plan is nice but limiting.

Freshsales is best for:

  • Individuals

  • Startups

  • Sales teams

  • Sales managers

  • SMBs


Freshsales tries to guide their tools toward specific industries which is great if your business is among them. Some include real estate, manufacturing, hospitality, insurance, retail, healthcare and education services. The more pricier pans get you their artificial intelligence tool called Freddy AI. This is one serious smart sales assistant that offers tips and insights in real-time to help win new prospects and close more deals. 


  • Freshsales offers a free plan for up to three users

  • Growth plan is $9 per user per month, billed annually

  • Pro plan is $39 per user per month, billed annually

  • Enterprise plan is $59 per user per month, billed annually

Freshsales review

Visit Freshsales


Which of the alternatives to Keap is a good choice for you?

Well that is one heck of a roundup of CRM tools like Keap, formerly Infusionsoft. So, which CRM, sales and marketing tool is the best choice as a Keap replacement? HubSpot, Salesforce and Zoho CRM are usual brands at the top of that list, and for good reason. Otherwise, maybe you’ve never heard of LACRM, Nimble or Nutshell, all worthy alternatives to Keap. Don’t be shy about free trials if you’re still not sure.



Is Keap and Infusionsoft the same?

Keap and Infusionsoft are the same business platform. The company used to be called Infusionsoft back in 2003. Keap was one of Infusionsoft’s products. Then the company officially changed the name to Keap in 2019. Today, Keap’s platform is an all-in-one CRM, sales and marketing automation solution.


Why did Infusionsoft change its name?

The company formerly known as Infusionsoft changed its name to Keap in 2019. Before this, Keap was one of Infusionsoft’s products, but soon the name Keap would take over as the general name of this sales and marketing set of features. The name Keap is catchier than Infusionsoft.


When did Infusionsoft become Keap? 

The company today called Keap used to be called Infusionsoft, and before that it was called eNovasys. eNovasys became Infusionsoft in 2003. In 2018, Infusionsoft launched their product called Keap. In 2019, Infusionsoft rebranded itself as Keap, which is the CRM brand and name we know today.