Keap vs Hubspot Differences Compared: Which Is the Best?

Are you in the market for some business SaaS to help expand your network, boost sales and offer superior customer experiences? Then when it comes to Keap vs Hubspot, you want to make an informed decision as to which is better. Well, this article is the right place to be. 

In this text, we’ll compare the pricing plans for both Hubspot vs Keap, discuss things like free plans and free trials, and examine which one is more user-friendly. It’s also a good idea to compare the customer support and self-service options offered by both of these apps. 

Finally, we’ll look into key features and tools, breaking down the categories based on things like sales, CRM, marketing, pixels, and integrations. Sounds good? Let’s do this thing! 

What is the difference between Keap and Hubspot? 

The main difference between Hubspot and Keap is that Keap, formerly known as Infusionsoft, offers all of its tools in single packages, including organization, CRM, sales, and marketing. Hubspot has different packages for each module, for example, Sales Hub, Marketing Hub, and Service Hub. Both are good CRMs. 

A typical Keap review emphasizes how this is a great system for small companies that want to grow their business. Users like the in-depth collection of tools, reports, and dashboards which facilitate growth. 

It is considered very convenient that Keap’s features are not siloed into different platforms, with the only difference being the price for a premium package with more tools. 

If you can't find plenty of reviews for Keap, try searching for "Infusionsoft" instead, as the software's full name is Infusionsoft by Keap.

A typical Hubspot review, on the other hand, will find many users praising the fact that Hubspot has very specific packages depending on your business needs, although some people prefer Keap’s all-in-one system. 

However, Hubspot also has bundles, like the Hubspot CRM Suite, which includes a little bit of everything from marketing, sales, service, and CMS to help you also access assets. In addition to that, you can create your own Hubspot bundle. 

Finally, Hubspot is well regarded for having a very basic free bundle of core business tools.

Now, let's get to more details in this HubSpot vs Infusionsoft battle!

Keap vs Hubspot comparison chart

Here’s a basic overview table for Keap vs Hubspot:

Keap vs Hubspot: Pricing

Keap offers only two pricing plans to keep it simple. The Pro plan is $159 per month, billed annually. It includes 1,500 contacts and is good for two users. 

The Max Classic plan is $229 per month, billed annually. It gets you 2,500 contacts and is for three users. 

Keap also has a Mac Classic plan for advanced marketing and sales, but you'll need to contact Keap for features and pricing details.

Hubspot offers many different pricing plans depending on the product or package. For example, Marketing Hub Professional is $800 per month billed annually, and Enterprise is $3,600 per month billed annually. 

Sales Hub Professional is $450 per month billed annually and Enterprise is $1,200 per month billed annually. As for a package, the Hubspot CRM Suite Professional is $1,600 and Enterprise is $5,000, both per month billed annually. 

Winner: Hubspot

While Keap is less expensive than Hubspot business and enterprise packages, there are so many more options with Hubspot's pricing plans compared to Keap, and therefore Hubspot is the winner. Hubspot also has much cheaper prices tailored to small teams and individuals.
 

Hubspot vs Keap: Free versions

The Hubspot platform has a free plan. It gets you a slim set of marketing, sales, customer support, CMS and operations tools. 

Infusionsoft by Keap does not offer a free plan. However, there is a 14-day free trial of their software. You get all the tools of the Keap Pro version and do not need to enter any credit card information.

Winner: Hubspot

This Infusionsoft vs HubSpot battle is a no-brainer. Hubspot has a free plan. Keap does not. 
 

Customer support

Hubspot and Keap both have decent customer support. Keap offers US-based phone support and 24/7 live chat support on all of their plans, as well as a customer success manager and data migration support.

Hubspot's support is based on which plan you get. If you use the free CRM tools, you are limited to community support. All starter plans offer email and chat support. Professional and enterprise plans get phone support too.

Winner: Keap

The fact that you get phone and chat support no matter which plan you are on with Keap beats out Hubspot who reserve their live chat and phone support to the more premium plans.
 

Knowledgebase & learning

Hubspot has a thorough help center. This includes a community forum, a knowledge base, Hubspot Academy for video training, as well as a customer blog.

Keap also has a help center with Keap Academy that includes product training, webinars, free online courses, and Keap community. 

Winner: Tie

For the category of knolwedgebase and self help, both Keap and Hubspot have many great resources for their users, and therefore, this category goes to an even split.

Keap vs Hubspot features & functionality

Now that we've covered some of the basics regarding price, customer service and ease of use, let us compare some of the more specific features of Keap and Hubspot.

Keap or Hubspot for ease of use

When it comes to a user-friendly small business platform, both Keap and Hubspot are very popular for ease of use. Many people who use Hubspot claim it is one of the best for being simple and intuitive, claiming it is fast to set up your account and get started learning the ropes of its toolkits.

Likewise, Keap gets a lot of positive reviews for being easy and intuitive. According to G2 users and other software review sites, Keap really makes the effort to take their user-friendliness to the next level. 

Winner: Keap

Admittedly, this is a close call, and both Hubspot and Keap get glowing reviews for ease of use. But in the end, those using Keap consider it one of the best for being simple and straightforward.
 

Sales and CRM

With Hubspot, the all-in-one CRM tools and the sales tools generally come bundled together in the Sales Hub package. You get a wide range of features like full contact data that tracks interactions with a lead, sales engagement features, and a tool to make sales quotes. 

Sales email features get you templates, email tracking, call tracking and a document manager. Plus there are sales pipeline tools like management playbooks. Finally, there is a meeting scheduler.

Keap, on the other hand, offers everything in one platform, although they split up their CRM kit and sales kit. You get good terms of contact management dashboard with lists, filters and saved searches. 

There are also company records with new custom fields. As for selling, there is pipeline tracking, appointments, calendars, quotes and invoices. You can also set up online payments, do shopping carts and create promotions.

Winner: Keap

As CRMs, Keap, like Hubspot, are fabulous selling tools, and this category is also close to being a tie. But if we had to say that one is the best for CRM and sales, then right now Keap edges past Hubspot.
 

Marketing activities

Keap's sales and marketing tools are also combined into one platform. You can access great marketing tools that help you set up forms and landing pages that guests can fill out to create a new lead from their profile. 

There are amazing features like email marketing tools, including templates and an open click-rate tracker. Set up newsletters and use A/B tracking to rate them. You can also do text message broadcasts and run marketing automation that you can use to personalize outreach.

Hubspot's CRM and marketing hub is also great for taking your marketing to the next level. There is a Hubspot landing page builder and one for creating a form on your website to capture leads. There is also live chat integration for your website. As a marketing automation software, you can use this as a personalized campaign platform to handle everything from automated follow-up emails to bulk data management. 

Winner: Hubspot

If you want the best marketing and campaign management platform, and not just for email marketing platform but for forms, landing pages, and chat functionality too, both of these are top choices if you need to take your marketing up a notch. After careful deliberation, Hubspot wins, however.
 

Customer service software

Hubspot's customer service package has all the key features and more. The shared inbox keeps everyone on the same page. You get help desk automation and a customer portal to offer users the best possible experience dealing with support. 

Help desk, ticketing and SLA management is also on offer here. Among other great tools you need for good service is a customer feedback survey feature.

Keap, however, is clearly more lacking in the customer support toolkit. Of course, their customer relationship management features tailored to small businesses can help understand and serve your customers who need extra support, meaning these tools can be used to create a good customer experience. 

Winner: Hubspot

Keap lacks the dedicated tools that Hubspot offers when it comes to customer service. Based on your specific needs, Keap might be fine enough, however.
 

Facebook Pixel tools

When it comes to tracking ID and Facebook pixels for ads, Keap offers a total guide for its small business users. It lets you create custom fields, add CTA buttons, try out context cards and experiment with different images or other things like button background colors.

Likewise, when it comes to ID and Facebook Pixel ID, Hubspot also helps you install pixels from external ad networks, which also include a Google analytics tracking ID. 

Winner: Keap

Using the Facebook Pixel ID to track traffic and other advertising engagement metrics is quite an advantageous tool. While both our platforms have some resources for this, Keap wins when it comes to analytics tracking ID and Facebook.
 

Integrations

As you consider Hubspot or Keap regarding which one is better, remember that both of them offer features and integrations beyond their key tools. In other words, it is not always the case that everything you need in one app will always be available. 

While both platforms have impressive integrations libraries, you can also always use a connector tool like Zapier or Automate.io for more integrations.

Winner: Tie

If neither of these apps have all the features tailored for small business that you are looking for, then both Keap and Hubspot make it easy to find the right integrations with popular third party apps.

Which is better, Hubspot or Keap? Our final points

Now, just because HubSpot beats Infusionsoft by Keap for the purpose of our list, don’t think that this is a judgment handed down from above on stone tablets. Many users might disagree with our assessment, and that is totally cool.

Both Keap and Hubspot have appeared in many articles that list the best CRM solutions. So you know neither of these systems is going to let you down. Just remember, nothing comes completely free and easy. 

Be prepared to do some work during onboarding, learning the ins and outs of the tools, and don’t forget to spend some time on the forums and tutorials to get the most out of these software solutions. 

This way, you’ll leverage the features better and with context to ensure full buy-in for your team.

That brings us to the end of this HubSpot vs Infusionsoft battle. We hope you’ve learned the lesson you’ve come here to learn. Hubspot vs. Keap. Keap vs. Hubspot. Which is better for your small business? Well, now you know.