Nimble CRM Review: Is Nimble Pricing Worth the Pros & Cons?

Nimble is a CRM tool built for businesses that want simplicity and efficiency in managing relationships.

While it comes packed with standard CRM features like contact management and task automation, its standout capability is enriching contacts by integrating social and business data, allowing for better insights.

On the downside, it’s not the cheapest option, and the storage capacity could be limiting for some. Let’s take a closer look to see if Nimble’s features align with your business needs.

Nimble CRM review 2024: Is Nimble CRM any good?

This Nimble CRM review has revealed the software is a fantastic CRM tool that includes all the necessary features small businesses need to generate new leads and higher revenue. In short, it's a real game changer for the CRM industry. It's simple, affordable, and integrates seamlessly with Google Apps and Office 365. 

The magic of Nimble is that it makes customer engagement more convenient, insightful, and simple. With its advanced features, you can create detailed contact profiles to develop stronger relationships.

Profiles give you a 360-degree view of your contacts' digital footprint via social media profiles, email messages, calendar activities, company details, etc, so that you can leverage it every time you talk to potential customers. Instead of spending most of your time managing contact information, you'll focus on building and managing relationships.

If your customer details are scattered in different places, you can keep everything organized and quickly accessible from one location instead of wasting time jumping from one app to another. 

Another perk is the software is accessible from anywhere; you can use it from your browser, inbox, mobile phone, or any other platform. Nimble CRM can be a fantastic tool if you're looking to level up your prospect and customer engagement. 

If you want to see how Nimble compares against other players in the industry, like Zoho CRM and Zendesk, we've prepared a list of the 15 best CRM software tools. 

Nimble CRM pros and cons

Here are the advantages and disadvantages of Nimble CRM:

Nimble CRM advantages

• Strong relationship management: Efficiently tracks communication history and enriches contacts with social data.
• Easy integrations: Seamlessly works with Google Workspace, Microsoft 365, and other popular apps.
• Customizable pipelines: Simple drag-and-drop features for managing sales stages.
• Prospector tool: Quickly finds contact info and enriches profiles from across the web.
• Mobile app: Offers full CRM functionality, including business card scanning.

Nimble CRM disadvantages

• No free plan: Unlike competitors like Zoho or HubSpot, Nimble doesn’t offer a free version.
• Limited contacts: Restricts you to 25,000 contacts; adding more requires an additional $10/month per 10,000 contacts.
• Group messaging limit: Users are limited to sending 100 group messages per day; increasing the limit costs extra.

Nimble CRM pricing plans

First of all, how much does Nimble CRM cost? Let’s first review Nimble pricing:

Nimble CRM overview: What is Nimble CRM & What is Nimble software used for?

Nimble is a top-rated customer relationship management software geared toward small businesses. It's like a combination of a traditional CRM and social CRM to help companies build relationships, find opportunities, and reach their goals. Some of the best Nimble features include contact management, pipeline management, sales forecasting, and seamless integration with Google Workspace and Office 365. 

This CRM software for small businesses does all kinds of things for you. You can organize your contacts into segmented lists, send group messages, track deals, set follow-up tasks, and more.

Nimble works where you work. You can use it while browsing the web, inside Outlook, within your favorite apps like Teams, Word, and Excel, or with native iOS and Android apps.

Nimble is so advanced that it can unify your contact data from 160+ apps into one central platform. You can even track your team’s activities and stay on track with tasks, events, and calls. 

One neat functionality is the Nimble Prospector, which helps you accurately build contact lists across multiple platforms and websites. You can integrate that data quickly into the Nimble CRM, leading to better prospecting and higher value opportunities for sales teams.

With the Nimble Today Page, you'll get quick visual snapshots of all your customers and individuals you need to contact. On the plus side, the CRM tool is user-friendly and has excellent ease of use, making it one of the best choices for CRM beginners.

Although it can be adjusted to any company size, the software is built with smaller businesses in mind that have 1-50 employees. 

Nimble CRM features list

The main features of Nimble CRM are:

• Contact management

• Segmentation

• Pipeline management

• Nimble Prospector

• Workflows & automation

• Web forms

• Today Page

• Integrations

• Mobile app 

Contact management

Nimble lets you store up to 25,000 contact records. You can purchase additional contacts anytime if you reach the 25,000 contact limit. For $10 per month, you'll get an additional 10,000 contacts. 

You can create detailed people and company profiles that can be updated as you search the web or browse social networks. People's details can include location, experience, education, where they work, what topics interest them the most, and more. Company details can include the number of employees, year founded, industry, annual revenue, CEO info, social profiles, etc. 

Importing and exporting contacts is also fairly easy, as you have multiple options. You can import contacts from a very wide range of third-party web apps, like Linkedin, Outlook, all the most popular CRM platforms like Capsule and Copper, Facebook Lead Ads, iCloud Contacts, and more. To export a record, you simply click on the export button, and an email will arrive containing the exported file. 

Another cool feature is the communications history. If you're using Google Workspace, Microsoft 365, or an IMAP email account, you'll be able to keep communications between users and contacts. All you have to do is click on the "history" tab, and all your emails to and from that contact will appear.

Segmentation 

Nimble offers a good deal of flexibility when it comes to segmenting your contacts. For example, you can add tags to contacts or populate existing fields on the database to flag different types of data. You can also add custom fields.

Nimble can keep your contacts organized with smart social segmentation. Using Nimble’s smart social search and segmentation, you’ll be able to easily identify the best contacts and companies to target based on criteria like location, shared relationships, mutual interests, and more. 

One neat functionality is the social data enrichment that automatically enriches your existing contacts with actionable details from public and private databases. For instance, the software may draw data from databases like social media and company profiles. 

Once you create a smart segment, you can send a targeted group message. By creating targeted sets of contacts, you’ll be able to send more personalized emails and increase your chances of winning new customers. 

Pipeline management 

Nimble comes with a great pipeline management system that lets you track your deals. The software will suggest a series of sales stages for each deal or you can create your own pipeline from scratch. You can associate a deal with a contact; clicking on a deal will reveal all of your recent communications with that contact, like emails, meetings, etc. Simultaneously, information about the deal will be added automatically to your contacts. You can view your deals in a pipeline or list format. 

And with the deal forecasting and pipeline analytics feature, you’ll be able to check out your team’s historical or projected revenue. You can also see which of your sales team members has closed the most deals and generated the most revenue.

Nimble Prospector 

The Nimble Prospector is a browser extension that helps you find and connect with quality leads faster and close more deals. The extension works on Chrome, Safari, and Firefox and is also available as a mobile app for Android and iOS. 

The Prospector works outside of your Nimble app across all channels and platforms, including Linkedin, Gmail, Facebook, Outlook, Twitter, or any website. No matter where you are, you'll be able to access your contacts or add new contacts directly to Nimble. 

Let's say you're on Linkedin. You can just hover over a person or a company name, and the Prospector app will automatically give you as much information as it can find about that contact or company. Then, you can add that contact to Nimble or enrich contact details such as email, phone, company name, job title, and location.

You have 25 enrichment credits per month plan; every time you perform a lookup using the Prospector, you use up a credit. You can purchase more credits in increments of 100 for an additional $10 per month.

Additionally, the Prospector app lets you add notes, send emails, add tasks, attach files, and set reminders to new or existing contacts. 

Workflows & Automation

Nimble’s new Workflows & Automations feature adds an impressive layer of efficiency to daily business operations, especially for small teams that need to keep things simple but productive. From firsthand experience, this feature is a game-changer for automating repetitive tasks across teams.

Once you’ve set it up, Workflows allows you to automate tasks like follow-up emails, task assignments, or reminders without having to constantly monitor every single step. You can create workflows for common actions such as onboarding new clients or even internal workflows for task management within your team.

For instance, if you frequently need to send follow-up emails to clients who haven’t responded in a week, you can set this up as an automated sequence within a workflow. The interface is intuitive—it’s all drag-and-drop, and you can customize each step based on triggers (e.g., after a deal reaches a certain stage). This feature helps you stay on top of leads without wasting time on manual processes.

One of the standout parts of Nimble’s workflow automation is the ability to personalize actions based on user behavior. For example, we set up a sequence where, if a client opened an email but didn’t respond, a personalized reminder email is sent after three days.

Web Forms

Nimble’s Web Forms feature makes capturing leads from your website seamless, integrating directly into the CRM for instant follow-up. Upon testing this feature, it’s clear that the real power lies in its simplicity and versatility.

Creating a web form is quick and intuitive. It doesn’t require coding skills, which makes it perfect for teams without a dedicated developer. You can easily customize the form fields to capture the exact data you need, whether it’s for a general contact form, a newsletter sign-up, or more specific information like product inquiries. The drag-and-drop builder ensures the form fits your brand, and the ability to embed it on multiple pages is especially useful.

Once a visitor submits a form, their information is automatically funneled into the Nimble CRM. From there, you can assign tasks, set up automated workflows, or place the contact directly into a sales pipeline. This real-time capture of data eliminates the need for manual entry, ensuring that leads are followed up quickly and efficiently.

Today Page

The Nimble Today Page organizes your pipeline, social signals, appointments, and tasks in one intuitive dashboard. It's an easy-to-understand, widget-based dashboard that provides relationship insights and history about your most important prospects and customers. This feature aims to help small businesses track priorities and work more effectively.

This is where you'll get a quick glimpse into your deals, sales funnel, tasks, events, and engagement opportunities. The dashboard will suggest important contacts you might wish to connect with or stay in touch with based on keywords you provide in Nimble's settings.

The Today Page is entirely customizable, meaning you can arrange your data on the page as you prefer and see the information that's most important to you. 

Integrations 

Nimble is best known for its seamless integration with Google Workspace (formerly G Suite) and Microsoft 365. Nimble will sync with your Google Workspace and Office 365 apps.

For example, if you go to a Nimble contact’s record, you can pull all past emails you shared with that contact via Gmail or Outlook, and you’ll also see all past and upcoming meetings, too. Nimble integrates with a variety of other apps, from email marketing apps like Mailchimp to billing and invoicing apps like Quickbooks.

Through Zapier, you can connect Nimble with 5,000+ of the most popular apps, so you can automate your work. Using Nimble’s API, you can create and integrate custom apps. 

Mobile app 

Nimble CRM is available as an iOS and Android app. The apps offer many of the key Nimble features.

Nimble’s mobile CRM takes contacts from your address book, email, contacts, and calendar and combines them with your entire Nimble database into a unified relationship manager that delivers detailed dossiers on contacts you’re prospecting, qualifying, or meeting with today. 

Nimble CRM complaints & praise (from real Nimble CRM customer reviews)

Online reviews of Nimble CRM are generally positive. Many users say how the software is making customer relationship management a breeze. They say the CRM is reasonably straightforward, intuitive, and has a well-organized user interface. 

More than a few people say the main reason they use Nimble is to keep their client information organized thoughtfully, allowing them to segment different types of marketing to different client bases. This functionality has allowed them to speak more specifically to a wider range of people.

Other users like how Nimble can save them a good amount of time in data management. They say it comes with all the features to quickly add customers/users to the application and add/schedule notes, follow-ups, meetings, etc. They also seem to love the option to email customers from within the application.

On the downside, some Nimble CRM reviews criticize the lack of a desktop app. A few users say the web-based version is excellent, but they believe it would be even better if there was a standalone app. According to some review sources, the sales pipeline of Nimble is pretty basic and requires improvement. Some even say the reporting functionality and the marketing automation features should be more elaborate. 
 

Review of Nimble CRM support

Nimble customer support receives mixed reviews from users. 

There's a solid knowledge base that contains hundreds of help articles where users can look for the answer to their questions independently. There's also a library with demo videos that walk you through the main features of the software. There are also weekly 45-minute Nimble 101

Webinars where you can learn the basics of the system and monthly 60-minute case study webinars where you can see how existing customers are successfully using Nimble. All past webinars are available on Nimble's YouTube channel. 

You can reach out via email or live chat to get in touch with support. Their Customer Success Team is available Monday through Friday from 9 AM to 5 PM PT. Nimble typically replies in under one hour. Unfortunately, there's currently no phone support.

Is Nimble CRM worth it? Key takeaways

Nimble's advanced contact and pipeline management, segmentation, and integration features make it good enough to compete with the best CRM options on the market. An added plus is the affordable and straightforward pricing model and user-friendly interface. The Prospector extension and the mobile apps are also great bonus features. With these features, getting leads and prospects and initiating personalized conversations is way simpler.

But even after writing this detailed Nimble review, the question remains:

Is Nimble CRM worth it?

Overall, this is a great platform to consider if you need a CRM tool that will help you with your relationship management and lead generation processes. It's simple yet powerful, affordable yet packed with features. Nimble is a recommended CRM for small businesses with 1-50 employees who are dependent on Google Workspace or Office 365. 

But if you’re still on two minds, take advantage of the free 14-day trial that will give you a good idea of what the software offers in terms of functionality.