Best CRM for Mac (2025): 9 Tools That Run Smooth on Apple
TL;DR
- Not every CRM plays nicely with macOS, but we found nine that do.
- These CRMs feel fast on Mac, sync well with Apple tools, and don’t require clunky workarounds.
- Whether you use Gmail, iCloud, or Apple Mail, there’s a CRM that fits.
- From real estate to financial services, we’ve got picks for every type of user.
Some CRMs are clearly designed with Windows in mind. You know the signs—slow load times in Safari, awkward calendar syncing, and interfaces that feel out of place on macOS.
But there’s good news: plenty of CRM tools now offer clean, fast, Apple-friendly experiences. We tested more than 25 of them across MacBooks and iMacs. The 9 below passed our real-world workflow tests with flying colors.
If you're a solopreneur, agency, or team that runs on Apple hardware, these CRMs are built to work your way, not against you.
The best CRM software for Mac in 2025
- Daylite for Apple-native experience
- Pipeliner for offline access
- Copper for Google Workspace users
- HubSpot for marketing and automation
- Pipedrive for visual pipelines
- Freshsales for getting started for free
- Zoho CRM for advanced customization capabilities
- Insightly for project management features
- Agile CRM for sales and marketing tools
Mac-optimized ≠ Mac-compatible: here’s what actually matters
Most CRMs “work on Mac” because they run in a browser. That’s not the bar.
A Mac-optimized CRM won’t just work on your device but complement your workflow. It syncs natively with Calendar, Contacts, and iCloud. It respects Safari and Mac keyboard shortcuts. It works offline on planes. And if there’s a desktop app, it feels like a real Mac app, not a bloated Chrome wrapper.
If you live in Apple Mail, iCal, or manage leads from your iPhone, you need a CRM that speaks fluent Apple, not one that’s just “available on Mac.”
The problem? Most CRMs are built for Windows and Chrome-first users, because that’s where the mass market is. Mac users are left dealing with sluggish interfaces, broken layouts, and workarounds just to do basic tasks.
If you rely on Spotlight, Split View, or keyboard-driven workflows, you’ll want a CRM that doesn’t interrupt your flow. This guide filters out those generic tools and focuses on CRMs that actually work the way you do, so you can stop troubleshooting and start closing.
What to look for when choosing Apple CRM?
How we tested CRM software for Mac
We used every CRM on macOS Ventura and Sonoma, both on MacBooks and iMacs. We signed up, imported contacts, built pipelines, sent test emails, and synced calendars, just like you would. We prioritized:
- Native macOS compatibility: Does it offer a dedicated Mac app or run flawlessly in Safari without layout bugs, sluggish load times, or missing features?
- Apple ecosystem integration: Can it sync natively with Apple Calendar, Contacts, Mail, iCloud, and even Siri or Shortcuts?
- Offline functionality: Does it let you view, edit, and create records while, then sync everything when you reconnect?
- Powerful core CRM features: Does it include pipeline tracking, contact management, task automation, and reporting?
- Cross-device UX consistency: Does it deliver the same smooth, intuitive experience across Mac, iPhone, and iPad?
Apple CRM Software Comparison Chart
First, let's grab a quick glimpse of the top 9 customer relationship management software for Apple and how they stack up against each other.
Product | Best for | Pricing starts at | Free plan |
Daylite | Apple-native experience | $20/user/month | No |
Pipeliner CRM | Offline access | $65/user/month | No |
Copper CRM | Gmail users | $9/user/month | No |
HubSpot CRM | Marketing & automation | $15/user/month | Yes |
Pipedrive | Visual pipelines | $14/user/month | No |
Freshsales | Free plan | $9/user/month | Yes |
Zoho | Advanced customization | $14/user/month | Yes |
Insightly | Project management | $29/user/month | No |
Agile CRM | Marketing & sales tools | $8.99/user/month | Yes |
Best Apple CRM for users who want a native macOS experience
Daylite
Pros
- Built specifically for macOS and iOS
- Native sync with Apple Mail, Calendar, Contacts, and Siri
- Works offline—perfect for flights, commutes, or patchy Wi-Fi
- One-time license or subscription options
Cons
- Only for Apple devices (no Android or Windows support)
- Lacks marketing automation and integrations with Google Workspace
Daylite is the rare CRM that actually feels like a Mac app—because it is. Everything from the interface to the shortcuts to the way it syncs with your native Calendar and Mail just… fits. I didn’t have to fight with browser tabs, clunky integrations, or weird iCal workarounds.
What I loved most was how well it worked offline. I could update a contact, schedule a meeting, or log a note from the train—then everything synced cleanly when I reconnected. For solo professionals and small teams who spend part of their day away from the internet, that’s a game-changer.
Daylite doesn’t try to be everything—it’s not built for email campaigns, social selling, or massive team workflows. But if you’re a consultant, agency, creative, or financial advisor who lives on Mac, iPhone, and iPad, it’s the CRM that feels most at home in your ecosystem. And it doesn’t slow you down with extras you’ll never use.
Pricing
Paid plans start at $20/user/month, billed annually.
Helpful next steps
- Read our Daylite review
- Sign up for Daylite free trial
Visit Site
Go to Daylite's official website
Best Apple CRM for sales teams who want offline access
Pipeliner CRM
Pros
- Fully offline-capable desktop app for Mac
- Visual, drag-and-drop pipelines with custom views
- Strong cross-device experience (Mac, iPhone, iPad)
- Built-in sales reporting, forecasting, and role-based access
Cons
- Steeper learning curve than browser-based CRMs
- No native Apple Calendar or Mail sync
- Interface feels dated in places
If offline access matters to you—really matters—Pipeliner is one of the few CRMs that delivers a true Mac desktop experience. During testing, I updated deals, created tasks, and moved opportunities through custom sales stages—all while on airplane mode.
Once you're online again, everything syncs to the cloud. No need to manually upload or double-check. It’s the kind of reliability that’s rare in the CRM space, especially for field reps, consultants, or remote teams working across spotty connections.
The UI is dense—think CRM dashboard meets sales command center. It’s not the slickest-looking tool, but once you get comfortable, it’s incredibly flexible.
You can create multiple pipelines, customize dashboards by role, and slice reports by region, rep, or deal stage. It’s overkill for small, simple workflows, but a great fit for sales-heavy teams that need visibility, control, and offline support.
Native Apple Calendar and Contacts sync? Not really—this isn’t an “Apple CRM” in that sense. But if you’re on macOS and want a CRM that works whether you're connected or not, Pipeliner stands out.
Pricing
No free plan. Paid tiers start at $65/user/month, billed annually.
Helpful next steps
- Sign up for a free trial
Visit Site
Go to Pipeliner's official website
Best CRM for Mac users who live in Gmail
Copper
Pros
- Built directly into Gmail and Google Calendar
- Automatically logs emails, meetings, and tasks
- Feels native inside Chrome on macOS
- No extra tabs or tools to manage
Cons
- No native Mac app or offline mode
- Works best only if you're all-in on Google Workspace
If you already use Gmail on your Mac, Copper will just find its way and live there. Once installed, your inbox becomes your CRM. I didn’t have to switch tabs or manually copy emails—Copper surfaced every conversation, contact, and deal context right beside each email thread.
During testing, I appreciated how seamlessly it auto-logged meetings and tracked follow-ups. I could see deal stages, task deadlines, and lead history without leaving Gmail. The browser extension worked smoothly on my MacBook Air and iMac, with no performance hiccups in Safari either (though some advanced features are Chrome-only).
The UI borrows Google’s minimalist design language, so it feels familiar and clean—perfect for teams who already work in Google Calendar, Drive, and Gmail. There’s no native macOS desktop app or offline access, which may be a dealbreaker, though Copper CRM does provide native Android and iPhone apps.
If your workflow is already cloud-based and Google-centric, Copper keeps everything in flow.
Pricing
No free plan. Paid plans start at $9/user/month, billed annually.
Helpful next steps
- Read our full Copper review
- Sign up for Copper free trial
Visit Site
Go to Copper's official website
Best Apple CRM for marketing and automation
HubSpot CRM
Pros
- Generous free plan with pipelines, tasks, and basic automation
- Clean interface works well in Safari and Chrome
- Native iOS app is fast, intuitive, and syncs instantly
- Expands into marketing, service, and operations if you need it
Cons
- No native Mac app or offline access
- Gmail/Outlook integrations work better than iCloud
HubSpot CRM is one of the easiest ways to get up and running on your Mac—especially if you’re just getting started with CRM software. I created a pipeline, added contacts, and logged deals all from Safari without hitting a single glitch. The UI feels fast and familiar, and everything loaded smoothly on both my MacBook and iPad.
It’s not built for the Apple ecosystem specifically—there’s no native Mac app or direct iCal/iCloud sync—but I appreciated how well the system behaved across devices. The iPhone app is especially sharp: I could update contacts, check tasks, or respond to leads while on the move, and everything synced instantly back to desktop.
You won’t get Apple-specific perks like Siri shortcuts or offline record access, but the tradeoff is scale. HubSpot’s free CRM includes tools most platforms lock behind a paywall—like email tracking, task automation, and customizable pipelines. And if you ever need full-service marketing, live chat, or help desk features, it’s all in the same interface.
Pricing
Free forever plan for up to 2 users. Paid plans start at $15/user/month, billed annually.
Helpful next steps
- Read our HubSpot review
- Sign up for the free plan
Visit Site
Go to HubSpot CRM's official website
Best CRM for Mac users who want visual pipelines and fast deal tracking
Pipedrive
Pros
- Kanban-style pipeline makes deal tracking visual and intuitive
- Loads fast in Safari, Chrome, and Firefox on macOS
- Mobile app mirrors the desktop experience across iPhone and iPad
- Smart reminders and activity logging help keep follow-ups on track
Cons
- No native Mac app or offline access
- No built-in Apple Calendar sync—requires third-party tools
Pipedrive is built for sales teams that want structure without the spreadsheet slog. From the moment I logged in on my MacBook, I was dragging deals across stages and setting next steps in minutes.
The UI is lightweight, focused, and fast. Pipedrive worked just as well in Safari as it did in Chrome (which isn’t always the case with browser-based CRMs).
While it’s not tailor-made for the Apple ecosystem, it runs smoothly on every Mac I tested and syncs cleanly with the iOS app. I could move between my Mac and iPhone without missing a beat. The mobile app let me check deals, make quick notes, and even log calls after meetings.
I appreciated how Pipedrive gently nudges you to follow up. It surfaces tasks, alerts you when a deal’s gone quiet, and tracks every email thread (if you’ve connected your Gmail or Outlook). The only Apple-specific drawback? No native Calendar or Contacts sync—you’ll need Zapier or a calendar connector for that.
If you’re a Mac user who wants a clean, focused CRM that prioritizes deal movement and doesn’t slow you down, Pipedrive delivers.
Pricing
Paid tiers start at $14/user/month, billed annually.
Helpful next steps
- Read our full Pipedrive review
- Sign up for a free trial
Visit Site
Go to Pipedrive's official website
Best free CRM for Mac users
Freshsales
Pros
- Free plan includes contact management, email, and phone tools
- Mac-friendly UI works well in Safari and Chrome
- Mobile app syncs smoothly with Mac, iPhone, and iPad
- Built-in AI helps surface warm leads and overdue tasks
Cons
- No native macOS app or true offline access
- Limited Apple Calendar or Contacts sync—requires workarounds
Freshsales is one of the most approachable Apple CRMs for users who want to start simple, but still expect serious functionality. I spun up an account, added my first leads, and sent test emails in under 30 minutes, all from Safari on my MacBook.
What stood out most during testing was how much you get on the free plan: lead tracking, contact segmentation, task reminders, and even built-in calling and email tools. I appreciated that I could update records on my iPhone during meetings and have those changes show up instantly on my Mac.
You won’t find deep Apple ecosystem integrations here. There’s no native Calendar or Contacts sync without routing through Google or Zapier, and there’s no offline mode if you’re traveling without Wi-Fi.
But if you’re okay living in the cloud and want a straightforward, sales-focused CRM that won’t overwhelm you, your Mac, or your budget, Freshsales is a safe place to start.
Pricing
Free forever plan available, limited to three users. Paid tiers start at $9/user/month, billed annually.
Helpful next steps
- Read our Freshsales review
- Sign up for the free plan
Visit Site
Go to Freshsales' official website
Best CRM software for Mac users who want advanced customization options
Zoho CRM
Pros
- Highly customizable pipelines, fields, and automation
- Works well in Safari and across macOS, iOS, and iPadOS
- Offers native mobile apps and Apple Shortcuts support
- Free plan supports up to 3 users
Cons
- No native Mac app (browser-only)
- Apple Calendar and Mail require third-party sync tools
- Setup can be overwhelming without templates
Zoho CRM is the tool I recommend when someone says, “I want something flexible, but I don’t want Salesforce.” It’s packed with features—contact management, deal tracking, automation workflows—but it won’t drain your budget or demand an IT team to set it up.
I used it on a MacBook Air in Safari, and everything loaded quickly, with no layout weirdness or sluggish lag. While there’s no native Mac app, the mobile apps on iPhone and iPad synced well and even offered native Siri Shortcut support (so I could say “Hey Siri, log a new lead” and actually mean it).
What makes Zoho stand out is how much you can mold it to your process. I created custom fields, built a sales pipeline that matched my stages, and automated task reminders after form submissions—all without needing to code.
That said, Zoho’s Apple ecosystem support stops short of being seamless. You’ll need to use tools like Zapier or Zoho Flow to get calendar or Mail integration. And the dashboard can feel busy at first—there are a lot of toggles, tabs, and setup choices to wade through.
But if you're the kind of Mac user who wants total control and doesn’t mind rolling up your sleeves, Zoho gives you the building blocks.
Pricing
Free plan for up to 3 users. Paid plans start at $14/user/month, billed annually.
Helpful next steps
- Read our Zoho review
- Sign up for the free plan
Visit Site
Go to Zoho CRM's official website
Best CRM for Mac users who want project management features
Insightly
Pros
- Combines CRM and project management in one workspace
- Mac-friendly UI works well in Safari and Chrome
- Strong task tracking, relationship linking, and lead conversion tools
- iOS app is well-designed and syncs reliably
Cons
- No native Mac app or offline access
- Limited Apple Calendar/Mail sync without workarounds
- Some automation features locked behind higher tiers
When I tested Insightly on my Mac, it helped me with way more tasks than just tracking leads. I turned them into projects, assigned tasks, set milestones, and kept everything in one clean dashboard.
The browser-based interface was fast and glitch-free on Safari. I appreciated how easy it was to link contacts to companies, deals to tasks, and projects to pipelines—all from a sidebar that didn’t require a single click too many. The iPhone app mirrored the experience well, which made it easy to check project progress or log updates between meetings.
Where it falls short is Apple ecosystem support. There’s no native Mac app, no offline editing, and no built-in iCal or Apple Mail sync. You can use Zapier or Insightly’s integration platform to patch it together, but it won’t “just work” like some Mac-first tools.
That said, if your daily grind involves managing relationships and delivery tasks—and you don’t want to juggle two separate tools—Insightly gently connects the dots.
Pricing
No free plan. Paid tiers start at $29/user/month, billed annually.
Helpful next steps
- Read our Insightly review
- Sign up for a free trial
Visit Site
Go to Insightly's official website
Best CRM for Mac users who want marketing and sales tools in one
Agile CRM
Pros
- Combines contact management, sales automation, and marketing tools
- Runs well in Safari and Chrome on macOS
- iOS app syncs smoothly with desktop for lead updates on the go
- Free plan supports up to 10 users
Cons
- No native Mac desktop app or offline access
- UI can feel dated and crowded, especially on smaller screens
- Apple Calendar and Mail require Zapier or manual workarounds
Agile CRM tries to do a lot in one place—and for small teams that want CRM, email campaigns, and web tracking bundled together, it gets surprisingly close. I set up the CRM on my MacBook in Safari without a hitch.
Navigation was straightforward, if a little cramped. Still, I was able to manage contacts, launch a drip campaign, and build a basic sales pipeline in under an hour.
What I appreciated was how many features come baked into the free plan. You get lead scoring, appointment scheduling, email templates, and even a visual deal board. For a freelancer or small sales team on a Mac, this all-in-one setup removes the need to stitch together multiple tools.
That said, Agile CRM isn't built specifically for the Apple ecosystem. There’s no native Calendar or Contacts integration—everything runs through the browser, and syncing with iCloud or Apple Mail requires Zapier or custom setup. If you're hoping for Siri Shortcuts, offline mode, or a native app, you won’t find those here.
But if you’re looking for a Mac-compatible CRM that combines both marketing and sales automation—and you don’t mind doing it all from your browser—Agile CRM offers a generous place to start.
Pricing
Free plan for up to 10 users. Paid plans start at $8.99/user/month, billed annually.
Helpful next steps
- Read our Agile CRM review
- Sign up for free plan
Visit Site
Go to Agile CRM's official website
You don’t need to settle—Mac users have great CRMs now
If you’ve ever felt like CRM tools were built for Windows users first, you’re not wrong. But that’s finally changing. Whether you’re a real estate agent juggling follow-ups from your MacBook or a founder syncing sales activity between your iPhone and iCal, there’s now a solid lineup of CRMs that run smoothly on Apple devices.
The best CRM for Mac isn’t the flashiest one—it’s the one that works the way you work. Maybe that means a native Mac app with offline access (like Daylite), a browser-based CRM that plays nice with Gmail (like Copper), or a flexible all-in-one that scales with your team (like Zoho or HubSpot).
We tested every tool hands-on so you could make a confident, informed choice without wasting a week on trial and error.
Next steps to take from here:
- Start where you are. Pick a CRM that supports how you already work, don’t overbuild.
- Try it with real contacts. Load up your current lead list and create a test pipeline. You’ll know quickly if it fits.
- Don’t be afraid to switch. Most tools let you export data and try free trials. You’re not locked in.
You’ve got plenty of great options now, and they actually work well on a Mac. Start with one that feels intuitive, and let it earn its place in your workflow. When it clicks, it won’t just manage your contacts. It’ll help you manage your time, your focus, and your sanity.
Still exploring? Check out:
FAQs: Best CRM for Mac
Can’t I use any CRM on a Mac?
Technically, yes. But most CRMs are “Mac-compatible,” not Mac-optimized. That means they open in a browser, but don’t play well with Safari, Apple Calendar, iCloud Contacts, or macOS shortcuts. If you want it to feel native, you need more than just compatibility.
What makes a CRM Mac-optimized?
Fast performance in Safari. Seamless sync with Apple tools (Calendar, Contacts, Mail). Native macOS and iOS apps. Support for keyboard shortcuts. Bonus points for offline access and local notifications.
Is there a native Apple CRM made by Apple?
No. Apple doesn’t make a CRM. But a few tools (like Daylite) are built specifically for macOS and iOS, and feel like they belong on your Mac from day one.
Is there a free CRM for Mac users?
Yes. HubSpot and Freshsales both offer free plans that work well on Mac. Just keep in mind: you might need plugins for full Apple Calendar or Contacts sync.
Do I need a native desktop app, or is browser-based fine?
If you’re used to Apple’s clean, fast UI, a native app like Daylite will feel more comfortable. But if you’re mostly browser-based already, tools like Pipedrive or Copper (in Chrome) work just fine, especially when paired with strong mobile apps.
How do I know if a CRM will work well on my Mac setup?
Test it. All tools in our list offer a free trial. Set it up, load real contacts, sync your calendar, and try it on your Mac and iPhone. You’ll feel the friction—or the fit—right away.
