CRM Categories
Not all CRM systems do the same thing. There is no be-all, end-all best CRM per se. There’s a CRM platform out there for every human and generally speaking, their features are separated into three main categories.
Operational CRM
Operational CRM software is the most common variety. It focuses on automating customer interactions and marketing processes, streamlining your work and generating leads, then converting them into customers and contacts.
When a customer fills out a contact form online or leaves a blog comment, it goes into an organized database. Operational CRM interprets this data and develops offers tailored to specific customers. Similarly, when someone gets in touch asking for information about a certain product, you can automatically start targeting more effectively with relevant ads.
The benefits of CRM products in this category are legion. Automation cuts down work. You retain customers and grow sales. Supported by data, business operations are coaxed towards their best practice.
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Analytical CRM
So you’ve gathered up some data, but how do you deep dive into securing the true value of all those figures? Enter analytical CRM applications.
CRM analytics mine giant amounts of data and find meaningful patterns. Instead of trying to piece together scraps of information like some overzealous detective, you can have everything interpreted automatically.
Analytical CRM tools are particularly useful when it comes to converting leads into customers. These are the CRM applications that predict shopping habits and determine how likely a person is to buy something again and again, lending a helping hand with future marketing decisions and financial forecasting.
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Collaborative CRM
It goes without saying, keeping customers satisfied is all about communication. Collaborative CRM tools offer major assistance in this arena, and in communications throughout your business, from team members to external stakeholders like suppliers and distributors.
Some customers prefer contact via email; others rely on social media or maybe even the good old-fashioned telephone. It can be hard to keep track of who uses what. Collaborative CRM software lets you reach out through each channel automatically while making it easy to share lead information among team members so you can have consistent, knowledgeable customer service interactions.
In layman’s terms? Collaborative CRM tools offer an effortless customer satisfaction boost, preserving precious elbow grease for the truly human work.
CRM systems are there to help you out…
CRM systems for small businesses, large businesses, single-person jobs, there’s a (totally not boring) CRM platform for every human.
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