Best Microsoft Dynamics Alternatives: 10 Competitors Similar to 365

Welcome all to our in-depth review of the best alternatives to one of the most well-known business software out in the market: Microsoft Dynamics 365 CRM. This piece rounds up the top 10 competitors for CRM, sales, marketing and more. This best Microsoft Dynamics alternative article is absolutely crammed full of valuable insights on Dynamics substitutes and is sure to include a CRM solution or other business SaaS that is perfect for your business needs.

Top 10 Microsoft Dynamics competitors with similar products

Here is the software like Microsoft Dynamics that we think are the best options. Although they are all fairly similar, some Microsoft Dynamics 365 competitors will be better suited to your circumstances than others so read more about each option in the sections below. 

But first, if you aren’t already familiar with the pros and cons of customer relationship management, you might want to check out this article about the best CRM solutions in general.

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Here’s our full list of the best Microsoft Dynamics alternatives 2024:

Time to look at the top CRM tools to go head to head with MS Dynamics 365. Some of these apps are the best Microsoft Dynamics alternatives for sales, while others are better MS competitors for marketing. 

If you’re looking for more background, check out our Microsoft Dynamics review.

Here are 10 good alternatives to Microsoft Dynamics: 

1. Salesforce (Best Microsoft Dynamics alternative overall)

Better than Microsoft Dynamics? When it comes to customer relationship management, Salesforce has always stood out as a leading contender. This is a CRM, sales and marketing platform with BI and analytics tools, fit for the small business up to large companies and enterprises. All these things make it a top Microsoft Dynamics competitor. But is Salesforce truly the best Microsoft Dynamics alternative? That question mostly comes down to user preferences. You can see a more in-depth comparison in our Microsoft Dynamics vs Salesforce article.

Salesforce is best for:

• Startups

• SMBs

• Large companies

• Enterprises

• Sales teams

• Marketing teams

• Customer support

Features

Salesforce Sales Cloud offers contact management for your network, opportunity management for your potential deals, and lead management for your sales process. Marketing Cloud has loads of marketing automation functionality which help you set up easy workflows for things like email marketing. Salesforce also has modules for things like customer service, commerce and real-time analytics. 

Pricing

• Sales Cloud Essentials is $25 per user per month billed annually

• Sales Cloud Professional is $75 per user per month billed annually

• Sales Cloud Enterprise is $150 per user per month billed annually

• Sales Cloud Unlimited is $300 per user per month billed annually

Salesforce review

Visit Salesforce

2. Zoho CRM (Best free Microsoft Dynamics alternative)

If what you are looking for is the best free Microsoft Dynamics alternative, then look no further than Zoho CRM. This is not to say that Zoho’s more premium packages are not also good CRM solutions to streamline the business process, though those CRM systems are not suited too well for enterprises.

Zoho CRM is best for:

• Individuals

• Small teams

• Startups

• Small businesses

• Boutique agencies

• Marketing teams

Features

The Zoho CRM platform that is completely free begins with lead and contact management that organize your network and increase the chances of closing deals and boosting profits. Email marketing gets you a template library. AI tools help track visitors to your website. Salespeople get useful workflows to lighten their workloads. Analytics runs across your business management and can do things like simple forecasting. With more advanced Zoho CRM software you get more thorough project management and pipeline management features. Zoho also has a great integration record for things like Gmail. 

Pricing

• Zoho CRM has a free edition

• Zoho CRM Bigin is $7 per user per month billed annually

• Standard plan is $14 per user per month billed annually

• Professional plan is $23 per user per month billed annually

• Enterprise plan is $40 per user per month billed annually

• Ultimate plan is $52 per user per month billed annually

Zoho CRM review

Visit Zoho CRM

3. Oracle NetSuite CRM (Most similar to Microsoft Dynamics)

It should be no surprise that a big company like Oracle would make a CRM platform that is most similar to Microsoft Dynamics. That business SaaS is called NetSuite CRM, though there are other business apps like NetSuite ERP, as well as accounting software and human resources systems.

Oracle NetSuite CRM is best for:

• SMEs

• Large corporations

• Enterprises

• Government agencies

• Multinational businesses

Features

Oracle NetSuite is a very thorough package for a variety of business needs. It’s a comprehensive marketing and sales management software solution. You also can get seamless enterprise resource planning if you use NetSuite CRM with NetSuite ERP, which will get you advanced inventory management among other things. As a sales CRM, NetSuite helps optimize the customer experience throughout every stage of the sales pipeline. You can also do prices and quotes. Another feature in the CRM kit is customer service management. 

Pricing

• For prices, reach out to Oracle NetSuite via their website’s contact form

Visit Oracle NetSuite

4. HubSpot CRM (Cheaper alternative to Microsoft Dynamics if you’re on a budget)

HubSpot CRM is indeed a cheaper alternative to Microsoft Dynamics CRM, so for those lean startups or companies on a budget, do check out this CRM system. HubSpot made its name in inbound marketing but today the HubSpot brand covers so many more business functionalities.

HubSpot is best for:

• Individuals

• Small teams

• Startups

• Small businesses

• If you’re on a budget

• Medium sized businesses

Features

HubSpot Marketing Hub starts with lead generation, marketing automation, and also does marketing analytics to measure campaign success and help plan new ones. It lets you market on social media sites like Facebook and LinkedIn. HubSpot Sales Hub gets you a sophisticated contact management system, and lets you do things like payments and meeting scheduling. HubSpot Service Hub helps organize support ticketing, customer feedback and a knowledge base. There is also a content management system (CMS) and an Operations Hub for syncing and integrating other business SaaS, like Gmail.

Pricing

• HubSpot CRM has a free version

• CRM Suite Starter starts at $45 per month billed annually

• CRM Suite Professional starts at $1,600 per month billed annually

• CRM Suite Enterprise starts at $4,000 per month billed annually

• Sales Hub starts at $45 for 2 users per month billed annually

• Marketing Hub starts at $45 per month billed annually

• Service Hub starts at $45 for 2 users per month billed annually 

HubSpot CRM review

Visit HubSpot

5. Creatio (Good Microsoft Dynamics alternative if you need workflow automations)

Creatio is an all-in-one platform that includes CRM software for sales, marketing and service, as well as being a powerful system for creating automated workflows without having to know any code. It’s a pretty good Microsoft Dynamics alternative for workflow automations, but also for general business needs.

Creatio is best for:

• Startups

• SMBs

• Workflow automations

• Cross-platform functionality

Features

As mentioned above, Creatio is all about giving you the tools to manage process automation like setting up workflows and creating business apps based on simple logic with no special programming knowledge required. It works on a nice-looking UI with many templates, widgets and predefined views to choose from. Creatio is an open platform which means there’s a robust API and other cross-platform integrations for tools like Microsoft Outlook. Like Dynamics CRM, Creatio has mobile apps for iOS and Android.

Pricing

• For prices, visit Creatio’s website and enter in the details of your business needs

Visit Creatio

6. Pipedrive (Top MS Dynamics 365 alternative for team collaboration)

Pipedrive is a full-on CRM software with a strong focus on leads, sales, deals and ROI. On top of that, it’s a top Microsoft Dynamics CRM alternative for teams to collaborate, whether on-site or remotely.

Pipedrive is best for:

• Small

• Startups

• Sales teams

• Remote teams

• SMEs

• Sales managers

Features

When it comes to pipeline management, Pipedrive is a top contender and good substitute for Dynamics 365 CRM. Everything in this CRM system is highly visual and easy to understand. Pipeline management tools are very customizable which makes this a great adaptable platform for team collaboration. You can set up team pipelines and assign roles and permissions to each team member. Automations are a snap to get going and also serve to streamline collaboration. Even real-time analytics can break down activity by teams or individuals to see how well you are meeting goals.

Pricing

• Essential plan is $14 per user per month, billed annually

• Advanced plan is $34 per user per month, billed annually

• Professional plan is $49 per user per month, billed annually

• Power plan is $64 per user per month, billed annually

• Enterprise is $99 per user per month, billed annually

Pipedrive review

Visit Pipedrive

7. SAP (Great Microsoft Dynamics 365 alternative for ecommerce)

SAP is a major name in business software and has many products including CRM, ERP, supply chain management and human capital management. The company is also known for fun celebrity collabs like with the pop band Coldplay. Overall, this is a great Microsoft Dynamics alternative if you run an ecommerce operation.

SAP is best for:

• SMEs

• Large businesses

• Enterprise companies

• Multinational corporations

• Ecommerce

Features

SAP CRM offers a thorough customer data management system. There are marketing features to plan campaigns and target the right audiences with the best content. Sales tools are known to boost ROI when used properly. Commerce kits are particularly geared toward ecommerce, which is one reason why this is a good substitute for Microsoft Dynamics.  

Pricing

• Visit SAP’s website for more information about trials and pricing plans

Visit SAP

8. Apptivo (Good Microsoft Dynamics alternative if you want to scale up your business)

Apptivo is a solid CRM and business tool for smaller companies like startups who have growth as one of their main goals, both in terms of expanding their contact networks as well as boosting sales and profits. This makes it a good Microsoft Dynamics alternative for scaling up business.

Apptivo is best for:

• Small teams

• Startups

• New companies

• SMBs

• Scaling up

Features

As a CRM solution, Apptivo does good lead captures with web forms and emails. There are tools to help increase your lead conversion to close deals. Apptivo has a whole suite of features related to invoicing. These include invoicing templates as well as a currency converter. On top of that you get field service tools. This is good for team assignments, approval flows and a dispatch calendar. Overall, Apptivo is a sales CRM designed to go from small business to booming.

Pricing

• Lite plan is $8 per user per month billed annually

• Premium plan is $12 per user per month billed annually

• Ultimate plan is $20 per user per month billed annually

• For Enterprise plan prices, contact the Apptivo

Apptivo review

Visit Apptivo

9. Freshsales (Top Dynamics 365 CRM alternative if you like mobile apps)

Freshsales is made by the business SaaS maker Freshworks. Other products include Freshdesk for customer support and Freshmarketer for marketing teams. CRM tools can be found and used in any of these platforms. Freshsales is a good Dynamics 365 CRM alternative if you like doing business on a mobile app.

Freshsales is best for:

• Startups

• SMEs

• Sales teams

• Sales managers

• Mobile CRM users

• Remote teams

• Field reps

Features

All of Freshsales' sales features leverage AI for more contact and data-driven sales processes. AI is behind their chatbots and their web forms, and it is useful for gauging a visitor’s intentions and sentiments. There is good predictive contact scoring for better pipeline management too. There are even more CRM abilities in the Freshsales Suite which combines more marketing tools. Freshsales has amazing mobile apps for iPhone and Android.

Pricing

• Growth plan is $9 per user per month, billed annually

• Pro plan is $39 per user per month, billed annually

• Enterprise plan is $59 per user per month, billed annually

Freshsales review

Visit Freshsales

10. Insightly (Good Microsoft Dynamics alternative if you want business intelligence)

While Microsoft Dynamics is of course a solid platform that gets you analytics and reporting, Insightly CRM is a top Dynamics alternative for BI and analytics. Insightly is overall great for basic sales, service, marketing and project management as well.

Insightly CRM is best for:

• Startups

• Small teams

• Salespeople

• Marketing reps

• Support agents

• BI specialists

Features

You can use Insightly to build and customize sales journeys which begin with campaigns and continue on through the funnel. All along the way you generate real-time analytics which are then run through a sophisticated BI system. Reporting is done on neat visual dashboards which are easy to rearrange based on your most valued KPIs and other statistics. Teams can also easily share customized reporting dashboards.

Pricing

• Plus plan is $29 per user per month billed annually

• Professional plan is $49 per user per month billed annually

• Enterprise plan is $99 per user per month billed annually

• For Insightly Marketing or Insightly Service, check the website

Insightly CRM review

Visit Insightly CRM

Which of the alternatives to Microsoft Dynamics is a good choice for you?

If you want a great Microsoft Dynamics substitute that is still similar, then Salesforce, Oracle NetSuite and SAP are the closest choices. Microsoft CRM certified folks can move on over to any of these with minimal transition. And any of these systems can streamline the business process so sales teams and marketing specialists will have to spend less time on mundane administrative tasks, letting them focus on networking with people or using their creativity in setting up campaigns. Otherwise, Zoho, HubSpot and Freshsales are great Microsoft 365 alternatives. 

The honest-to-goodness truth is all of these CRM and business app providers have something to offer when it comes to a Microsoft Dynamics replacement, despite the power of the Dynamics 365 CRM and sales solution.