About

The CRM landscape is a complex ecosystem that can be difficult to navigate.

Our goal is to simplify this ecosystem and to aid readers with:

– Understanding the capabilities of a CRM by guiding & educating
– Deconstructing the functionalities  and features of CRM
– Helping users find a CRM according to their needs

In this way, we hope to change the way CRM is talked about from a faceless acronym to software for growth that improves your business for better work relationships.

Come join us on our journey.

For Press and Media info, please contact us here.

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“Consider a future device… in which an individual stores all his/her books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his/her memory.”

— Vannevar Bush, As We May Think, 1945