The CRM landscape is a complex ecosystem that is difficult to navigate.

Our goal is to simplify this ecosystem and to aid readers with:

- understanding the capabilities of a CRM by guiding & educating
- understand the functionalities / features by deconstructing them
- helping users find a CRM according to their needs

In this way, we hope to change the way CRM is talked about from a faceless acronym to software for growth that improves your business for better work relationships.

Come join us in our journey.


“Consider a future device… in which an individual stores all his/her books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his/her memory.”

As We May Think — Vannevar Bush, 1945