You’ve spent time building your Shopify store, fine-tuning product listings, and driving traffic—but what happens after someone makes a purchase? Or worse, when they abandon their cart?
If you’re manually managing customer data, struggling to track interactions, or missing key follow-ups, you’re leaving revenue on the table.
That’s where a CRM for Shopify comes in. A Shopify CRM integration is essential for you if you want to automate sales, personalize marketing, and keep track of your sales and customer relationships.
The result? More conversions, higher retention, and fewer lost sales. In this guide, we’ll break down how Shopify CRM integration works, why it’s a must-have for scaling your eCommerce business, and the 10 best CRMs that seamlessly integrate with Shopify.
But, if you’re interested in just having a quick glance, here are our top picks:
Shopify CRM Integration: How It Works and Why You Need It
Every Shopify store owner knows that running a successful Shopify store requires a bit more work than listing products and processing payments. The real challenge lies in managing customer relationships, tracking sales data, and optimizing marketing efforts.
Shopify is a remarkable eCommerce platform (CMS) built for online selling, offering product listings, payment processing, and storefront customization. But it’s not a CRM. It lacks lead tracking, automated follow-ups, and customer segmentation. That’s where Shopify CRM integration comes in.
By connecting a customer relationship management (CRM) system to Shopify, you can sync customer data, automate workflows, and improve overall customer engagement. Instead of juggling multiple platforms or, even worse, Excel sheets, CRM software ensures you get a centralized system that tracks every customer interaction, purchase, and marketing touchpoint. Not only will this improve your data management, but also customer satisfaction, helping you turn first-time buyers into loyal customers.
Does Your Shopify Store Need CRM Integration?
If you’re manually tracking customer data, jumping between platforms, or struggling to engage repeat buyers, you’re leaving money on the table. Shopify CRM integration changes that by automating customer management, personalizing marketing, and streamlining operations. Here’s why your Shopify store needs a CRM:
Automated customer data management
Manually managing customer interactions is inefficient and you’re quite likely to get lost in all the data and make errors. A CRM syncs order history, preferences, and support tickets in real-time. This way, you will always have the latest insights into your sales, marketing, and support data without chasing info across multiple tools.
Personalized customer experience
Generic marketing no longer works. A CRM segments your audience based on purchase history and engagement, letting you send targeted emails, product recommendations, and exclusive offers at the right moment.
Cross-selling and upselling opportunities
Your best customers are the ones who already bought from you. A CRM helps you recover abandoned carts, trigger follow-up offers, and suggest complementary products based on shopping behavior.
Streamlined sales, marketing, and customer support
CRMs connect Shopify sales data with marketing automation and customer service platforms, ensuring a smooth, consistent experience across touchpoints. Whether it’s automating email campaigns, assigning support tickets, or tracking leads, everything works in sync.
Higher customer retention & loyalty
Keeping customers engaged is easier when you have automated follow-ups, loyalty programs, and personalized incentives. A CRM tool helps you nurture relationships, prevent churn, and keep customers coming back for more.
Now that you know why a CRM is essential, let’s break down what it takes to integrate one with your online store.
How to Integrate Any CRM System with Shopify
Shopify supports CRM integrations through native apps, third-party automation tools, and APIs. Your approach to integration depends on your technical expertise and the CRM platform you choose.
Worried that integrating a CRM with Shopify is going to be complicated? Don’t be. Most solutions require little to no coding, and you can choose the method that best fits your business needs.
There are three primary ways to connect your CRM with Shopify, ranging from plug-and-play solutions to fully customized integrations:
1. Using Shopify’s App Store (The Easiest Method)
Best for: Shopify store owners looking for a quick, no-code solution.
How it works: Shopify offers a range of CRM apps, such as HubSpot, Zoho CRM, and Salesforce, that can be installed directly from the Shopify App Store.
What it takes: Simply find a CRM app, install it, and follow the setup instructions. Some apps require basic configuration, such as mapping customer fields or setting up automation workflows.
Do you need expert help? No. This is the most user-friendly option, designed for non-technical users.
2. Using Third-Party Apps (e.g., Zapier)
Best for: Businesses using multiple tools that need to sync data between Shopify and their CRM.
How it works: Third-party apps like Zapier act as a bridge between Shopify and your CRM, automating data transfers without requiring direct API development.
What it takes: You’ll set up “Zaps” (automated workflows) to send customer data, orders, and interactions between Shopify and your CRM. For example, when a new order is placed, the CRM can automatically update the customer’s profile and trigger a follow-up email.
Do you need expert help? No coding required, but some familiarity with workflow automation is helpful.
3. Using APIs for Custom Integrations (Advanced Users & Large Businesses)
Best for: Enterprises or businesses with specific integration needs that require full customization.
How it works: Shopify’s API (Application Programming Interface) allows developers to build custom integrations that sync Shopify data with a CRM of your choice.
What it takes: You’ll need access to Shopify’s API and the CRM’s API, as well as a developer who can configure data flows, authentication, and automation.
Do you need expert help? Yes, unless you have in-house development expertise. This method provides the most flexibility, but it’s also the most technical.
10 Best Shopify CRMs Reviewed
1. HubSpot CRM
Best for: Shopify store owners who want an all-in-one solution for managing leads, automating email marketing, and tracking sales without dealing with complex setups.
HubSpot is a user-friendly CRM designed to help Shopify merchants automate customer engagement, improve sales tracking, and personalize marketing. The native Shopify integration (available through HubSpot’s App Marketplace) syncs customer data, order history, and abandoned carts in real-time. This allows businesses to create automated follow-ups, segment customers based on purchase behavior, and run email campaigns directly from the CRM.
For Shopify users, HubSpot is especially valuable for its drag-and-drop email automation, built-in live chat, and detailed analytics that help convert one-time buyers into repeat customers.
HubSpot has a free CRM, though it’s important to keep in mind that it has limited features and number of users. Additionally, pricing can scale up quickly for businesses needing more than just basic CRM capabilities.
Pricing:
Free forever plan available with limited features and 2 users.
Sales Hub Starter: $15/user/month, billed annually
Sales Hub Professional: $90/user/month, billed annually
Sales Hub Enterprise: $150/user/month, billed annually
Visit HubSpot CRM official website
2. Salesforce
Best for: Larger Shopify businesses with high sales volume, multiple sales channels, and a need for deep customization and AI-driven analytics.
Salesforce is a powerful but complex CRM that integrates with Shopify via third-party apps like Magenest’s Salesforce Connector or custom API setups. Unlike plug-and-play solutions, Salesforce requires some configuration but offers advanced automation, multi-channel sales tracking, and AI-powered analytics.
For Shopify merchants, Salesforce excels in customer segmentation, automated lead nurturing, and sales forecasting. It’s best suited for businesses looking to scale and needing a CRM that grows with them rather than a simple plug-in solution.
However, Salesforce has a steep learning curve and often requires dedicated admin support or developer expertise to set up and maintain. Additionally, its pricing can be expensive for small businesses, making it a better fit for established or rapidly growing Shopify stores.
Pricing:
No free plan, only free trial for any of the paid plans.
Starter Suite: $25/user/month, billed annually
Pro Suite: $100/user/month, billed annually
Enterprise: $165/user/month, billed annually
Unlimited: $330/user/month, billed annually
Einstein 1 Sales: $500/user/month, billed annually
Visit Salesforce official website
3. Zoho CRM
Best for: Small to mid-sized Shopify stores that need an affordable, AI-powered CRM with strong automation and multi-channel marketing.
Zoho CRM offers direct integration with Shopify, allowing store owners to sync customer data, track purchase history, and automate follow-ups. It supports abandoned cart recovery, personalized email campaigns, and segmentation based on shopping behavior.
A standout feature is Zia, Zoho’s AI assistant, which analyzes customer interactions and suggests the best time to follow up—helpful for identifying repeat buyers and high-value customers. The CRM also integrates with social media, email, and live chat, making it easy to manage customer relationships across platforms.
However, Zoho’s interface can feel cluttered, and some features—such as advanced automation—require higher-tier plans. Additionally, customer support response times can be slow.
Pricing:
Free forever plan limited to 3 users and essential features.
Standard plan: $14/user/month, billed annually
Professional plan: $23/user/month, billed annually
Enterprise plan: $40/user/month, billed annually
Ultimate plan: $52/user/month, billed annually
Visit Zoho CRM official website
4. Pipedrive
Best for: Shopify merchants who prioritize sales tracking and deal management over marketing automation.
Pipedrive is a sales-focused CRM that helps Shopify store owners track leads, manage customer interactions, and convert one-time buyers into repeat customers. It integrates with Shopify via Zapier, syncing customer details, order history, and pipeline stages. This makes it ideal for merchants who want a clear visual sales funnel without juggling spreadsheets.
Unlike all-in-one platforms like HubSpot or Salesforce, Pipedrive is laser-focused on deal tracking, making it a great choice if you prefer a lean, no-frills CRM. While it lacks built-in marketing automation, it can trigger personalized follow-ups, abandoned cart emails, and task assignments through third-party integrations.
However, Pipedrive’s reliance on Zapier for Shopify integration means extra setup and potential costs for advanced automation. It also lacks native email marketing tools, requiring additional integrations for a full marketing workflow.
Pricing:
There is no free plan, only free 14-day trial for any of the plans.
Essential plan: $14/user/month, billed annually
Advanced plan: $39/user/month, billed annually
Professional plan: $49/user/month, billed annually
Power plan: $64/user/month, billed annually
Enterprise plan: $99/user/month, billed annually
Visit Pipedrive official website
5. Agile CRM
Best for: Small to mid-sized Shopify businesses looking for an all-in-one CRM that combines sales, marketing, and customer support tools in a single platform.
Agile CRM offers Shopify integration via Zapier, enabling store owners to sync customer data, automate email marketing, and manage support tickets. It includes built-in telephony, lead scoring, and workflow automation, making it a strong choice for businesses that need an affordable, multi-functional CRM without relying on multiple third-party tools.
Unlike HubSpot or Zoho, Agile CRM includes built-in telephony and appointment scheduling, making it useful for teams that rely on direct calls with customers. However, while it’s feature-rich, the user interface feels outdated, and support response times can be slow. The free plan is also limited to 10 users and lacks advanced reporting features.
Pricing:
Free forever plan for up to 10 users available.
Starter plan: $8.99/user/month
Regular plan: $29.99/user/month
Enterprise plan: $47.99/user/month
Visit Agile CRM official website
6. Nutshell
Best for: Small to mid-sized Shopify merchants looking for an easy-to-use, sales-driven CRM with built-in email marketing.
Nutshell CRM integrates with Shopify via Zapier, allowing store owners to sync customer data, track purchase history, and automate follow-ups. It offers visual pipeline management, team collaboration tools, and email automation, making it ideal for businesses that prioritize lead management over advanced eCommerce automation.
Unlike HubSpot, which provides robust Shopify-specific automation, or Zoho, which includes AI-driven customer insights, Nutshell focuses on simplicity. It’s easy to use, with a clean interface and minimal setup, but lacks native Shopify features like abandoned cart recovery or deep sales reporting.
For small businesses needing a straightforward CRM with strong sales tools, Nutshell is a solid choice. However, Shopify merchants wanting advanced marketing automation or deep Shopify analytics may prefer HubSpot or Salesforce.
Pricing:
No free plan; 14-day trial available for any paid plan.
Foundation plan: $13/user/month, billed annually
Growth plan: $25/user/month, billed annually
Pro plan: $42/user/month, billed annually
Business plan: $59/user/month, billed annually
Enterprise plan: $79/user/month, billed annually
Visit Nutshell CRM official website
7. Zendesk Sell
Best for: Shopify merchants who need a sales-first CRM with built-in customer support tools to track leads and manage inquiries efficiently.
Zendesk Sell is ideal for Shopify stores that prioritize customer support alongside sales tracking. It integrates with Zendesk Support, allowing businesses to track customer interactions, manage leads, and resolve issues seamlessly. While it syncs with Shopify via third-party tools, it lacks native eCommerce automation like abandoned cart recovery or product recommendations.
Compared to Pipedrive, which focuses strictly on deal management, Zendesk Sell offers better support integration, making it ideal for businesses with high customer interaction needs. However, for marketing-heavy Shopify stores, HubSpot or ActiveCampaign may be better choices.
Pricing:
No free plan; only 14-day free trial.
Build your own plan: starts at $19/month, ideal for small businesses.
Suite Team: $55/user/month, billed annually
Suite Growth: $89/user/month, billed annually
Suite Professional: $115/user/month, billed annually
Suite Enterprise: Contact Zendesk for enterprise pricing
Visit Zendesk Sell official website
8. Brevo
Best for: Shopify merchants who prioritize email and SMS marketing automation over traditional sales pipeline management.
Brevo is an email-first CRM that integrates with Shopify to help merchants automate email campaigns, segment customers, and track engagement. Its Shopify integration syncs customer data, enabling personalized email sequences, abandoned cart recovery, and SMS marketing. With its drag-and-drop campaign builder and AI-powered send-time optimization, it’s a strong choice for businesses focused on customer retention and re-engagement.
However, Brevo lacks native sales pipeline management and in-depth lead tracking, making it less suitable for Shopify stores that need strong deal management or complex sales workflows.
While it’s a powerful tool for email-driven businesses, those needing advanced reporting, sales forecasting, or direct customer service integrations might find it limiting. In addition, the pricing varies based on the monthly email volume as well as SMS and WhatsApp campaigns.
Pricing:
Free plan with limitations available.
Starter plan starts at: $8/month
Business plan starts at: $16/month
Enterprise plan: Contact Brevo for enterprise pricing
9. Copper
Best for: Shopify merchants who run their business in Google Workspace and want an automation-friendly CRM.
Copper is a Google-native CRM that integrates with Shopify via Zapier, helping store owners automate lead capture, track sales interactions, and manage follow-ups directly within Gmail. For Shopify businesses that spend most of their time in Google tools, this CRM eliminates the need to constantly switch platforms.
Say a new order comes in through Shopify. Instead of manually entering customer details, Copper automatically logs the purchase as a new lead in Gmail, assigns a follow-up task in Google Calendar, and syncs order details to Google Drive—all without lifting a finger.
Unlike feature-packed CRMs like Salesforce or Zoho, Copper keeps things lean and automation-focused. However, it lacks built-in marketing tools, so store owners will need a separate solution like Brevo or Mailchimp for email campaigns.
Also, because Shopify integration relies on Zapier, setup may require extra customization, making it less ideal for merchants who want a plug-and-play CRM.
Pricing:
No free plan, only 14-day trial for any of the paid plans.
Starter plan: $9/user/month, billed annually
Basic plan: $23/user/month, billed annually
Professional plan: $59/user/month, billed annually
Business plan: $99/user/month, billed annually
Visit Copper CRM official website
10. Freshsales
Best for: Shopify merchants who want AI-driven insights, automated workflows, and built-in communication tools.
Freshsales by Freshworks integrates directly with Shopify, helping store owners manage leads, automate follow-ups, and engage customers across email, chat, and phone—all from a single platform. Its Freddy AI assistant analyzes customer interactions and predicts buying intent, making it easier to prioritize leads and send targeted offers.
With built-in marketing automation, Freshsales lets Shopify businesses set up email sequences, abandoned cart reminders, and custom workflows to nurture customers. Its deal tracking and revenue forecasting features help merchants optimize sales and predict future performance.
Potential drawbacks? While Freshsales offers a free plan, many of its AI-powered tools and automation features are locked behind higher-tier paid plans, which may not be ideal for smaller businesses on a tight budget. Additionally, some users find the initial setup and customization require extra time to get right.
Pricing:
Free-forever plan limited to 3 users.
Growth plan: $9/user/month, billed annually
Pro plan: $39/user/month, billed annually
Enterprise plan: $59/user/month, billed annually
Visit Freshsales official site
How to Choose a Shopify CRM? Make sure to Look for These Features
How to choose the right CRM for your Shopify store? Even though going for the most popular CRM on the market can seem like the easiest option, we suggest you put a bit more thought into finding the right CRM for your Shopify store. You need to find a system that fits your business needs, budget, and growth plans. Here’s how to narrow down your choices.
Shopify Integration Compatibility
Your CRM needs to sync smoothly with Shopify, but not all integrations work the same way.
Native Shopify CRMs (like HubSpot, Zoho, or Pipedrive) offer direct integration, meaning Shopify data flows seamlessly into the CRM without extra setup.
Third-party connectors (like Zapier or Make) allow CRMs without built-in Shopify support to connect, but they may require additional costs and maintenance.
API-based custom integrations are for advanced users who need a tailor-made connection between Shopify and their CRM.
If you’re looking for quick and easy setup, choose a CRM with native Shopify integration to avoid headaches.
Automation & Workflow Efficiency
A good CRM saves time, not creates more work. Consider:
Can it automate follow-ups, abandoned cart emails, and customer re-engagement?
Does it include task automation, like assigning leads to sales reps or triggering order updates?
Does it support email sequences for onboarding, promotions, or loyalty campaigns?
If your team spends too much time on manual data entry or customer outreach, you need a CRM with strong automation capabilities.
Customer Data & Segmentation
Your CRM should act as a single source of truth for your customer data. Key features to look for:
Comprehensive customer profiles that include order history, preferences, and interactions.
Advanced segmentation tools to categorize customers based on behavior, location, or past purchases.
Easy data filtering and exporting for personalized marketing and sales strategies.
If you plan to run targeted marketing campaigns, a CRM with deep segmentation tools is a must.
Marketing & Sales Features
Your CRM should help you convert more leads and increase sales, not just store customer data. Consider:
Does it support email marketing (like Mailchimp or Klaviyo integrations)?
Can it track lead scoring, cross-selling opportunities, and customer engagement?
Does it offer sales pipeline management to track deals and conversions?
If your goal is to scale your business through automated marketing and better sales tracking, choose a CRM with robust sales and marketing automation.
Multi-Channel Communication
Customers don’t just interact through email—they message on WhatsApp, Instagram, Facebook Messenger, and SMS. Your CRM should:
Centralize all communication channels in one dashboard.
Allow you to track customer conversations across platforms.
Include automated messaging and chatbots for instant responses.
If you handle high customer inquiries, a CRM with multi-channel support keeps everything organized.
Reporting & Analytics
A CRM should provide real-time data that helps you optimize sales and marketing strategies. Look for:
Conversion tracking, revenue analytics, and customer lifetime value reports.
Marketing campaign performance metrics (email open rates, ad effectiveness).
Sales forecasting tools to predict trends and opportunities.
If data-driven decision-making is part of your strategy, a CRM with powerful analytics is essential.
Pricing & Scalability
The best CRM for your business is one that fits your budget today and scales as you grow. Consider:
Does the free plan offer enough features to get started?
How much does scaling up cost (adding users, unlocking premium tools)?
Are there hidden costs for integrations, automation, or API access?
If you’re a small Shopify store, you may want a budget-friendly CRM with essential features. But if you’re growing fast, choose a scalable CRM that won’t hold you back.
The best way to decide? Test free trials, compare features, and choose a CRM that aligns with your growth strategy.
FAQs
Does Shopify integrate with CRM software?
Yes, Shopify integrates with various CRM platforms, including HubSpot, Salesforce, Zoho, and Pipedrive. These integrations can be done through Shopify’s App Store, third-party automation tools like Zapier, or custom API connections.
Is Shopify a CRM or CMS?
Shopify is a CMS and eCommerce platform, not a CRM. It provides tools for product management, payments, and storefront customization but lacks built-in CRM features like lead tracking, customer segmentation, and automated follow-ups.
What does Shopify integrate with?
Shopify integrates with a wide range of business tools, including CRMs, email marketing platforms, accounting software, customer support systems, and social media and messaging apps.
What is CRM integration?
CRM integration is the process of connecting a CRM system to another application. By connecting the two, users can insure all their customer, sales, and marketing data is synchornized across platforms. CRM integrations reduce manual work and improve customer relationship management.