Best Mailchimp Alternatives 2023: Top 10 Similar Competitors

Last Updated:Monday, November 27, 2023

When talking about email marketing tools, Mailchimp is the first platform that comes to mind. 

And it's easy to understand why so many people use Mailchimp. 

The company boasts a lovable brand thanks to Freddie the chimp and offers some really good features. 

But there are downsides.

Many customers are leaving. They’re looking for the best Mailchimp alternatives due to things like increasing costs, poor customer support, and limited free plan features. See any number of negative Mailchimp reviews. 

If you're one of these would-be ship jumpers, you'll be happy to hear there are many great options. We'll take a closer look at ten of those Mailchimp substitutes and discuss their pros and cons to help you make a more informed decision.

Let's dive in.


Top 10 Mailchimp competitors with similar products

Here are the services like Mailchimp that we think are the best options. Although they are all fairly similar, some Mailchimp competitors will be better suited to your circumstances than others, so read more about each in the Mailchimp comparison sections below.

On that note, email marketing and CRM go together like peas and carrots, so you may also be interested in queuing up our list of the best CRM software in another browser tab. 


Best for




Best overall




Best free alternative




Most similar to Mailchimp

$19 /month



Powerful email automation

$15 /month



Cheaper alternative

$9 /month 



Hosting webinars




eCommerce businesses 




Growing small businesses

$79 /month




$9 /month 


Constant Contact

Event management

$9.99 /month


*Prices start at


Here’s our full list of the best Mailchimp alternatives 2023:

The good news is there's no shortage of good Mailchimp alternatives. The best Mailchimp alternatives come with a user-friendly interface, generous set of features, and affordable plans. Some platforms offer email marketing as a standalone tool, while others offer it as part of a more powerful all-in-one solution. 

So, you read a Mail chimp review and it wasn’t for you? 

Here are 10 good alternatives to Mailchimp: 

1. Hubspot (best Mailchimp alternative overall)

Hubspot dashboard

Hubspot's Email Marketing software is part of the Marketing Hub that integrates a range of CRM, email marketing, and sales tools. Although you can use it for free, keep in mind the email marketing service works best when you combine it with Hubspot's CRM. By doing so, you'll be able to build a full-on sales funnel and do serious lead generation. Also create nurturing campaigns based on the data you've gathered about your customers in the CRM.

The software lets you choose between 2,000+ free email templates and paid email templates to help you save time, specifically designed to spark engagement. In addition, there's an easy-to-use drag-and-drop editor that lets you create an email template that fits your unique needs. 

The intuitive analytics functionality helps you understand how your emails are performing, including bounce rate, and optimize the less successful emails using a feature like A/B testing. 

What makes this tool better in the HubSpot vs Mailchimp battle is its email automation capability. While Mailchimp offers some very basic email marketing automation that focuses primarily on autoresponders, Hubspot's features are more powerful. And the fact that Hubspot has a built-in CRM means that it comes with more automation features overall. All in all, this is the tool you should go for if you care about powerful email automation. 

Hubspot is best for:

  • Small to midsize businesses 

  • Scaling startups


  • List Segmentation

  • Email Reply Tracking

  • Signup Forms

  • A/B Testing

  • Analytics

  • Integrations

  • Email automation

  • Email Templates

  • Landing Pages

  • Drag-and-Drop Email Editor


The email marketing feature is available for free. If you need to unlock the more advanced features, you'll have to subscribe to one of the Marketing Hub paid plans. There are three paid plans (including a premium plan) in the Marketing Hub:

  • Starter, $45/month for up to 1,000 contacts 

  • Professional, $800/month for up 2,000 contacts 

  • Enterprise, $3,200/month for up to 10,000 contacts 

HubSpot CRM review

Visit HubSpot 


2. SendInBlue (best free Mailchimp alternative)

SendInBlue dashboard

SendInBlue is a powerful email marketing solution and one of the best free Mailchimp alternatives. It's mainly aimed at SMBs and comes with a comprehensive feature set.

There's an email template library with over 60 well-designed email templates. Additionally, you can use the WYSIWYG HTML Email Editor to code your emails directly.

Mailchimp pricing can be a deal breaker. SendInBlue is an excellent option for companies (or content creators or bloggers) that want a nicely-featured free plan. The free version includes email templates, automation workflows, real-time reporting, a workflow editor, transactional emails, etc. The Marketing Automation feature is available to users of all plans, including the free, where you can send marketing automation workflows to up to 2,000 contacts.

This software is a top-notch solution for eCommerce businesses, thanks to its built-in functionality for transactional emails. It also integrates with popular platforms like Shopify, WooCommerce, and Magento.

Another perk of using the system is its free CRM software that's available within the email marketing software. Although it's more basic, it's a great tool for managing your contact list. 

SendInBlue is best for:

  • SMBs

  • Companies that need a free plan

  • eCommerce businesses 


  • Email Campaigns

  • Email Template Library

  • A/B Testing

  • SMS Marketing

  • Advanced Segmentation

  • Customizable Signup Forms

  • Transactional Emails

  • Marketing Automation Workflows

  • Real-time Reporting

  • CRM

  • API/Webhooks


There are three paid plans and one free plan. All plans come with unlimited contact storage. The prices go up as you increase the monthly email volume.

  • Free, with up to 300 emails per day

  • Lite, starting at $25/month for up 20,000 emails per month

  • Premium, starting at $65/month for up to 20,000 emails per month

  • Enterprise, custom pricing 

Visit SendInBlue


3. Drip (most similar to Mailchimp)

Drip dashboard

As the name suggests, Drip is one of the best email automation features for creating effective drip campaigns. It's also the tool that's most similar to Mailchimp. 

The software has excellent segmentation and targeting abilities beyond simple email marketing. Drip will automatically suggest some segments, but there's no limit to what you can use as criteria to segment your list. For example, you can segment your list based on purchase history, email engagement, unsubscribes, etc. 

You can go deep into customer data and see who has unsubscribed, who isn't interacting with your email, and resolve any email deliverability issues. You'll also get suggested actions for each group. 

There are many email templates you can choose from for sending all kinds of emails, including broadcasts (one-off promotional emails) and automation emails. If you don't find a template you like, you can always create an email from scratch. The platform will be assisting you every step of the way by sending you recommendations for design and content creation. 

Under the "Automations" tab, you'll find automation tools to set up rules for simple one-step actions. You can even set up marketing automation emails in workflows that will trigger with no effort on your part. 

In terms of integrations, e-commerce marketers and small business owners will love the native Shopify integration. Drip integrates with a range of other analytics, customer support, event management, and payment processing apps and tools.

Drip is best for:

  • Email marketers 

  • Small businesses

  • Marketing automation

  • Businesses with high levels of traffic

  • Businesses with many different segments of traffic


  • Tagging        

  • Custom Fields        

  • Event Tracking        

  • List Pruning         

  • Behavior Tracking         

  • Engagement Tracking

  • Automation 

  • Forms 

  • Integrations

  • A/B Split Testing


Drip's pricing operates on a sliding scale. Pricing starts at $19 per month for an account of between 1 and up to 500 subscribers and goes up as you add more contacts. If you want to add an SMS capability, the monthly plan starts at $22 per month.

Visit Drip


4. ActiveCampaign (good Mailchimp alternative if you want powerful email automation)

ActiveCampaign dashboard

ActiveCampaign is created to be a more robust platform and offers more advanced features than Mailchimp. Overall, it's a good Mailchimp alternative for creating email newsletters and campaigns and sending personalized emails, but email automation is where this tool shines. 

It lets you create different kinds of workflows that you can customize to fit your specific needs. You can apply more than 20 different triggers, such as open email, web page visits, email subscribers' birthdays, etc. More than 700 automation templates are easy to set up and edit. 

All in all, this is the high-deliverability tool you need if you're after more advanced email automation. If you only need simple automation, you better look elsewhere. 

Apart from being a marketing automation platform, it also has great segmentation features that let you segment your contacts into subgroups and send them customized emails with product recommendations to improve engagement. By using the platform's reporting features, you'll be able to peek into which emails are performing well and which aren't so you can fine-tune your email marketing campaigns. 

You'll be happy to hear ActiveCampaign has plugins to integrate with 250+ tools, including Shopify, Stripe, Salesforce, Eventbrite, etc. 

ActiveCampaign is best for:

  • B2B

  • B2C

  • Ecommerce businesses

  • SMBs

  • Companies that need advanced email automation


  • Marketing Automation

  • Drag & Drop Email Builder

  • Email Templates

  • Newsletters

  • Subscription Forms

  • Segmentation

  • Campaign and Automation Reporting

  • Integrations 


The platform's pricing plans follow a tiered pricing model. The monthly price goes up as you add more contacts. Here are the monthly fees for up to 500 contacts: 

  • Lite, $9/month paid yearly

  • Plus, $49/month paid yearly

  • Professional, $149/month paid yearly

  • Enterprise, custom quote

Visit ActiveCampaign


5. Moosend (cheaper alternative to Mailchimp if you’re on a budget)

Moosend dashboard

Moosend is a powerful email automation and marketing platform with great ease of use that offers an amazing set of features at an affordable cost. It's one of the cheaper alternatives to Mailchimp, starting at only $9 per month. 

The software has a strong list segmentation capability that lets you segment your list based on subscriber activity like subscription method, number of campaigns clicked, number of campaigns opened, etc. The Forms functionality lets you create opt-in forms that you can embed in your website to collect subscribers for your email list. 

There are 40 free and modern email templates to choose from. You can use these templates to send branded newsletters and other email campaigns that will convert your subscribers. 

You can automate your campaign using criteria such as an abandoned cart, anniversary, change in the custom field, onboarding email sequence, and many more. You can even design advanced workflows from scratch using the builder or choose from the ready-made workflow templates.

The platform is an excellent choice if you're looking for an affordable solution that comes with advanced reporting capabilities. Some of the reporting features you'll find with Moosend include click maps, geolocation, revenue generated by campaigns, and more.

On the plus side, it's very beginner-friendly. Even if you get stuck somewhere, there's an extensive knowledge base with video tutorials and help articles. 

Moosend is best for:

  • eCommerce businesses

  • Agencies

  • Publishers

  • Startups

  • Companies that need a pay-as-you-go plan


  • Email Campaigns

  • Transactional Emails

  • Sign-up & Subscription Forms

  • Landing Pages

  • Email Tracking

  • Email Heatmap Analytics

  • 100+ Integrations

  • Automation Workflows 


  • 30-day free trial

  • Pro, starting at $9/month, billed monthly 

  • Enterprise, custom pricing 

  • A custom pay-as-you-go option that lets you send occasional emails without subscribing to a paid plan.

Visit Moosend 


6. GetResponse (top pick if you need a webinar tool)

GetResponse dashboard

GetResponse is an all-in-one marketing solution that, in addition to offering email automation, it's equipped with website building and eCommerce tools. In terms of eCommerce capabilities, it comes with web push notifications to promote sales and integrations with many third-party eCommerce platforms. 

The solution comes with all the basic email marketing features you'll find with most other platforms, including autoresponders, email templates, segmentation, and split testing. But there are some unique features like the email chat feature. In short, you can add a chat button inside your emails and transform an email directly into a conversation.

Another unique feature is the Time Travel functionality that lets you deliver emails to recipients based on their local time. For instance, your email subscribers can receive your message at 9 a.m. their time, regardless of the time zone. Another feature, called Perfect Timing, predicts the best time of day to send an email to your contacts.

The company has also recently introduced a new feature that lets you host webinars on the platform. You can promote your event via email and send traffic to a landing page where people can register for the event. After the event, you can automatically follow up with your audience, run nurturing campaigns, and promote your special offers. This feature is available to users of the Plus plan and above.

GetResponse is best for:

  • SMBs

  • eCommerce businesses

  • Companies that need a webinar tool


  • Autoresponders

  • Automation

  • Segmentation

  • List Management

  • Analytics

  • Transactional Emails

  • Omnichannel Marketing 

  • Signup Forms

  • Integrations 

  • Email Chat

  • Webinars 


There are two separate solutions, one that is geared toward all companies and another for medium and large businesses. You'll find four separate plans inside the "Everyone" solution, including a free plan. The monthly price goes up as you add more contacts, and it goes down if you opt for a yearly or two-year plan. The prices below are per month.

  • Free, for up to 500 contacts

  • Basic, starting at €16/month for up to 1,000 contacts

  • Plus, starting at €54/month for up to 1,000 contacts

  • Professional, starting at €106/month for up to 1,000 contacts

Visit GetResponse 


7. Omnisend (great Mailchimp competitor for eCommerce businesses)

Omnisend dashboard

Omnisend is a great Mailchimp competitor that targets eCommerce businesses. In fact, this tool is so strongly geared towards e-businesses that it doesn't let you create an account without linking it with an online store. 

In terms of automation, you can create all types of workflows, from cart recovery and welcome messages to customer reactivation. There's also the Automation Library, where you can find pre-built workflows for every step of the customer journey. You don't have to worry about creating your own emails, as the email template library contains 40+ templates you can customize to fit your brand. 

In addition to offering a good deal of email automation features, the platform has tools that help you grow your eCommerce business. For example, there are native discount codes and a feature called Product Picker that lets you pull products from your store.

Omnisend is an omnichannel platform with an automation functionality that lets you incorporate additional channels, like SMS, Facebook Messenger, and push notifications. The platform integrates with 80+ third-party apps and tools and has a dedicated app market.

Omnisend is best for:

  • eCommerce businesses

  • SMBs


  • Ecommerce Automation

  • Custom Workflows

  • A/B Split Testing

  • Segmentation and Customer Analytics 

  • Popups and Forms

  • Content Editor

  • Sales and Performance reports 


There are two paid plans and one freemium version. The pricing is tiered; the price per month goes up as you add more contacts. 

  • Free plan, $0/month for up to 250 contacts and only 500 emails/month

  • Standard plan, starting at $16/month for up to 500 contacts and 6,000 emails/month

  • Pro plan, starting at $59/month for up to 2,500 contacts and unlimited emails/month

Visit Omnisend 


8. Keap (Mailchimp competitor for growing small businesses) 

Keap dashboard

Keap is a top-notch Mailchimp competitor that's geared towards growing small businesses. It's an all-in-one platform that combines email marketing with CRM, sales automation, appointments, invoicing, landing page builder, etc. Having all of these features under one roof will give a fantastic high-level view of your business. The email marketing tool comes packed with all the features you would need to keep your audience moving closer to a sale.

For instance, there's an extensive email template library where you can choose between a range of modern-looking templates to create your newsletters and campaigns more quickly. Thanks to the email automation functionality, you can send the right email to the right person at the right time based on your clients' actions. 

The software works in your favor from the moment a person completes a form. Contacts are automatically tagged and segmented based on your chosen criteria, such as industry, age, company role, etc. Then, you can easily send personalized welcome or confirmation emails to increase engagement. 

The reporting functionality can tell you what's working and what's not, while the A/B testing feature lets you see which of your marketing efforts perform better. You can test out different parts of the email, like subject lines, images, and calls-to-action (CTAs).

Switching over from another platform like Mailchimp can also be a piece of cake as Keap has an Expert Coaching team that offers migration assistance.

Keap is best for:

  • SMBs

  • Whoever needs an all-in-one marketing solution 

  • Good for growing small businesses 


  • Forms

  • A/B Email Testing

  • Newsletters

  • Advanced Automations

  • Reports and Analytics

  • CRM

  • Appointments 

  • eCommerce and Payments 


Keap offers three paid plans with tiered pricing. The price goes up as you add more contacts. Email marketing is available with each paid plan. 

  • Lite, starting at $59/month, billed annually 

  • Pro, starting at $129/month, billed annually 

  • Max, starting at $199/month, billed annually 

  • 14-day free trial

Keap review

Visit Keap


9. Campaign Monitor (top pick for non-profits)

Campaign Monitor dashboard

One area where Campaign Monitor shines is its autoresponder functionality that lets you send the right content to the right people at the right time. For example, instead of sending an email manually to every person who signs up for an account, you set up an autoresponder to send welcome emails automatically. 

Another great functionality is the transactional email functionality. Transactional emails can be triggered by events that happen on your website or application, such as order confirmations, shipping notifications, membership renewal notices, and password resets.

Thanks to the platform's analytics features, you can access data like subscribes and unsubscribes, open and click rate, what actions users perform in your emails, and more. 

You'll find 100+ email templates that look aesthetically pleasing. Alternatively, you can create your own templates or customize an existing one using the drag and drop editor. The app also integrates with 250+ apps and tools like Salesforce, WordPress, and Google Analytics. 

The software is designed for non-profit needs and goals. With Campaign Monitor, non-profits can save 15% on every campaigns they send.

  • SMBs

  • Experienced marketers 

  • Non-profits 


  • Drag-and-Drop Builder

  • Template Library

  • Segmentation 

  • Signup Forms

  • Reporting Analytics

  • A/B Testing

  • Email Automation

  • Transactional Emails

  • Advanced Link Tracking

  • Integrations 


Campaign Monitor's paid plans follow a tiered pricing model. The monthly price goes up as you add more subscribers. Creating an account and sending a campaign to five subscribers is free. There are three plans, including:

  • Basic: starting at $9/month for up to 500 contacts

  • Unlimited: starting at $29/month for up to 500 contacts

  • Premier: starting at $149/month for up to 500 contacts

  • If you only send campaigns occasionally, you can pay per campaign

Visit Campaign Monitor


10. Constant Contact (great Mailchimp competitor for event management) 

Constant Contact dashboard

With more than 650,000 customers, ConstantContact has been in the email marketing game since 1995. 

It's a top Mailchimp competitor that comes with features like marketing automation, list management, segmentation, and personalization. For those of you who want to save time, there are hundreds of ready-made email templates and designs to choose from and a drag-and-drop email builder that lets you design an email that matches your company's design. 

In terms of integrations, there are plenty. The platform integrates with popular tools like Shopify, Eventbrite, Salesforce, WordPress, Quickbooks, and more. 

And if you want to track the performance of your email campaigns, you can easily do so, thanks to the software's reporting features. For instance, you can track bounce rate, clicks, open rate, etc. 

Although this might not be the best tool for you if you're after advanced email automation capabilities, it's one of the few email marketing platforms that offer event management features. You can use the software to manage event invitations, collect payments, and track your event's performance in real-time with detailed reporting.

Constant Contact is best for:

  • SMBs

  • Ecommerce retailers

  • Companies that run events


  • Drag and Drop Email Builder

  • Email Templates

  • Automation

  • Segmentation and Personalization 

  • Integrations

  • Social Media Posting 

  • A/B Testing

  • Email Analytics 

  • Behavioral Targeting

  • Event Management


Constant Contact offers two plans that include email marketing. Both plans follow a tiered pricing model. The monthly price goes up as you add more subscribers. 

  • Core: starts at $9.99/month for 0-500 contacts and goes up to $300/month for 50,000 contacts. The plan is limited to only five users. 

  • Plus: starts at $45/month for 0-500 contacts and goes up to $410/month for 50,000 contacts.

  • If your list size is over 50,000, you must contact sales for a custom quote. The plan supports an unlimited number of users. 

  • There's a 60-day free trial. 

Visit Constant Contact


Which of the alternatives to Mailchimp is a good choice for you?

Not all tools on this list would be a good pick for you and your business. The best software for your needs depends on several factors, such as your budget, your needs, and preferences. Email service provider, for example.

For instance, if you're looking for a tool with a generous free plan, you should look no further than SendInBlue. If your Mailchimp replacement needs to be similar, Drip is the software you need. 

Keap is the ideal tool if you need an all-in-one solution that combines email marketing with CRM and sales automation. Omnisend is your go-to tool if you're a growing eCommerce business. 

The good news is that most of these tools offer a free trial, which is an excellent opportunity to test before you buy. Apart from the tools we’ve mentioned here, Mailerlite, Aweber, and Convertkit get honorable mention. 

Simply put together a shortlist of the tools you believe would be a good fit and give them a spin. You’ll be building your number of subscribers, number of contacts, and number of emails in no time.