With Communication Platform Clariti, It's All About Context

Thursday, May 23, 2019
Catherine Morin
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How often do you waste time looking through your computer because you cannot remember if the information you need is in an email, a shared Google document, a recorded conference call, or a chat?

Or, how many times during a typical week do you have to browse through lengthy group chats to catch up with colleagues who work in different places and time zones?

Managing multiple interactions and an expanding catalog of data requires the use of a range of different apps that may not necessarily integrate, ultimately creating silos of information. CCE Technologies has created Clariti, a totally free web-based business communications app, specifically to address this issue.

According to Clariti, 30% of workdays are spent searching for information; 800 hours per year are spent searching through different apps; and 15 hours per week are spent managing emails.

That’s a lot of wasted hours. Precious hours especially when you consider all the effort going into effectively keeping a team connected.

With offices in many locations, including New Jersey, Michigan, and India, CCE knows how hard it can be to stay connected and collaborate across different time zones and multiple communication tools.

After seeing other businesses struggle with ineffective searches, the company came up with their communication solution to provide a smoother workflow across all platforms—email, chat, documents, and social feeds. CCE admits they’re not trying to “change the world,” they simply want to bring more order and clarity to your communications. Hence, Clariti.

 

It’s all about the context

Clariti wants to give work teams the ability to always “share the right content to the right person, at the right time.”

The solution goes beyond offering an efficient communication medium and focuses on presenting all interactions to the user linked by “context.”

Context to Clariti means topic, and what makes the platform unique is that it organizes all digital conversations by context, rather than medium, to ensure you can quickly retrieve the information you need.

Imagine, for instance, a conversation that started as an incoming email from a lead in New Jersey requesting a quote. That email is shared with a colleague via a chat app, then turned into a group chat with other team members, and finally ends up as an outgoing email. Already sounds confusing, right?

Clariti clears up the confusion and maintains the relationship between all platforms of communication through a single thread. Users can then title the context of the thread, in this case, “NJ lead price request,” and search by topic across all communication tools in the future.

The communication platform makes context linking a part of your natural workflow, so there’s no more tab-switching and your normal routine doesn’t get interrupted.

Grow your context tree

Clariti includes a feature called “Claritree,” aka the “context tree”, where users can view a connected communication history organized by topic and displayed in chronological order.

This single view provides background information about every discussed issue, which is intended to help you make informed decisions faster, letting you get to the root of conversations so you can respond efficiently to all types of inquiries, internal or external.

You can also use the Claritree to identify patterns in recorded interactions to develop a better understanding of when you will likely hear back from a specific individual or company.

The best part is that your Claritree grows as you work, continuously preserving the context of your interactions.

But wait, there’s chat too!

Clariti’s chat feature complements your email instead of replacing it.

The solution allows you to manage both channels from the same interface. You can add chat participants from your contacts lists to any email message and start a conversation directly within your inbox.  

The chat feature also works inside your social media feeds.

It works by accessing all your feeds from sources like Instagram, Facebook, and Twitter directly within Clariti. For example, if you see a post or a tweet that you would like to bring to your colleague's attention, you can initiate a conversation by clicking on the “Start chat regarding this feed” option located below the feed. A chat window instantly pops up on the page, and all you have to do is add participants and start typing.

Or maybe you see a company promoting a new product via a very creative Instagram post and think it would be great for your organization to use a similar approach? Instantly let your partners know by starting a chat. There’s no need to waste time explaining the context behind the post since everyone is already─literally─on the same page.    

Or what if an unsatisfied customer tweets about your company? The social/chat feature helps you address the issue right away before the complaint goes viral by initiating a conversation with the Customer Service team, you can immediately decide together on the best way to reply and minimize damage.

Angry and displeased customers are a fact of life, no matter how great your business is. But the ability to deal with the situation as a team in a matter of minutes thanks to Clariti’s chat helps you keep everything under control.

A clearer future

In a business world that values time management and simplicity, more and more workers are paradoxically feeling overwhelmed due to the abundance of communication channels.

While technology should be making our lives easier, the reality is that it often complicates things.

The creators behind Clariti believe great products always start out by solving a problem. Clariti sets out to solve a very common problem, providing one of the first solutions to maintain links between channels in a way that allows users to understand a topic’s context.   

Getting started with Clariti is simple (and free), you simply add your Outlook, Gmail, Yahoo or any other email address, and the solution manages all incoming and outgoing messages.

By making conversations across existing channels more cohesive instead of offering its own communication system, the software proposes a simple yet innovative approach that could spark a new era of context-based communication.

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