Wix Review: Is Wix a Good Website Builder? Pros, Cons & Features

Last Updated:Tuesday, January 23, 2024

Wix website builder has been a trending name in the for quite some time now. If you’re considering using a website builder, you’ve come to the right place. This Wix review will help you decide whether this tool is what you need.

You've probably heard about Wix from a friend, seen it advertised online, or maybe even considered using it for your own website. But is it just a trend, or is the software really worth the hype? 

In this Wix website builder review, we'll take an in-depth look at what this website builder has to offer and help you decide if it's the right choice for your needs.

Let’s dive in!


Wix review 2024: is Wix a good website builder?

If you don’t have the time to read our Wix.com review, let us give you an answer straight away. Yes, Wix is excellent! It offers an intuitive drag-and-drop interface, hundreds of templates, and powerful search engine optimization (SEO) tools. Let's dive deeper to see how good is Wix really.

Wix has emerged as (one of) the best website builder for small business in recent years, and for a good reason. With its intuitive drag-and-drop interface, even those with no prior design or coding experience can create stunning websites quickly and easily. This all-in-one website builder is accessible from anywhere with an internet connection, allowing you to build, maintain, and promote your website hassle-free.

Wix offers a wide range of templates, numbering over 800, which are all free to use. Whether you want to build a portfolio, a blog, an eCommerce store, or an appointment booking site, Wix has got you covered. Its rich media library and multilingual capabilities make it a great choice for creative businesses looking to expand their reach globally.

For eCommerce businesses, Wix has a plethora of tools at your disposal, including support for selling an unlimited number of products, an abandoned cart saver tool, dropshipping, and support for over 95 payment gateways. Wix's powerful SEO tools will help you improve your website's visibility on search engines and attract more visitors to your site.

While Wix does have a free version that allows you to create a simple site, you can always upgrade to one of the paid plans to access more powerful features. With the paid plans, you can enjoy benefits such as access to more advanced features, more storage, and increased bandwidth.

Overall, Wix is a versatile website builder that caters to a wide range of users. Whether you're a small business owner, blogger, or eCommerce entrepreneur, Wix has the tools you need to create a professional-looking website.


Review of Wix website builder pricing plans

First of all, how much does Wix cost? Let’s first review Wix prices:

Wix plans

Monthly price

Annual price

Check current Wix price

Free plan




Connect Domain
















Business Basic




Business Unlimited




Business VIP




Enterprise plans

Custom quote

Custom quote



How much does Wix website creator cost for nonprofits?

Through its partnership with TechSoup, Wix provides a generous discount on purchasing a Wix Premium plan to eligible nonprofit organizations and charities. 

TechSoup members can get a 70% discount on a 2-year Wix Unlimited premium subscription plan that covers the creation and hosting of one website. The subscription also comes with a free 1-year domain registration voucher.


Are there any Wix coupon codes or promo discount vouchers?

We did the research, and it seems there are no Wix coupon codes or discount vouchers at this time.


Wix free vs paid: what’s the difference?

While Wix does offer a free website builder, it comes with some limitations. For instance, the free plan is ad-supported, which means that you'll have to put up with noticeable ads that may detract from your website's appearance. Additionally, it doesn't offer support for online stores, Google Analytics, or custom domains, which makes it less than ideal for professional users.

That being said, the Wix free plan is still a great way to experiment with the platform and see if it's a good fit for your needs. It allows you to access all 800+ Wix templates, use images from the media gallery, and extend the functionality of your site by adding apps from the Wix app market. 

The free plan also includes hosting and offers 500MB of storage and 500MB of bandwidth, which should be sufficient for small websites with low traffic. Plus, you won't need to provide any credit card details to use the free plan.

The paid plans open the door to more storage and bandwidth, let you remove Wix ads and connect a custom domain, and enable the option to receive online payments. There are several paid plans you can opt for, ranging from $4.50 to $35+ per month. They’re divided into three categories: “Website,” “Business and eCommerce,” and “Enterprise.”

To clarify, the plans in the Website category are great for personal blogs, portfolios, personal use, small businesses, and solopreneurs. The Business and eCommerce plans are geared toward businesses that want to sell online and introduce features like online payments, abandoned cart recovery, automated sales tax, dropshipping, and more. 

Finally, the Enterprise category is reserved for corporate users, and it offers personalized support, advanced security fools, and access to web design experts. All Business plans come with unlimited bandwidth. 

The pricing Wix features on its website applies to annual plans. You can also opt to pay on a month-to-month basis, although this will cost you more. If you pay upfront for two or three years, you'll get even more generous discounts.

The good news is that Wix frequently offers very generous discounts that can go as high as 50%. 


Wix overview: what is Wix & what is Wix.com used for?

Wix is a cloud-based site builder platform that provides users with an easy way to create professional-looking websites without requiring any coding or design experience. 

The platform has become popular among small business owners, bloggers, and eCommerce entrepreneurs looking to establish an online presence quickly and affordably. With over 200 million users in 190 countries, Wix has established itself as one of the leading website builders in the industry.

If you're not that familiar with these tools in general, make sure first to learn what is a website builder and how it works. But, let’s try to show you how do website builders work with Wix.

So, what does Wix do exactly? In short, it lets you create websites from scratch using a simple drag-and-drop interface. There’s a vast range of customizable templates you can opt for and design elements that you can use to create a website as you have imagined it. 

Without exaggerating, you’ll be able to create a unique and professional-looking website in minutes. The platform also includes a wide range of features and tools, such as SEO optimization, eCommerce capabilities, and integrations with social media platforms. When using software like Wix, it’s almost impossible to believe that once upon a time, you had to possess great coding skills in order to create a professional-looking website. 

Wix is an excellent choice for small business owners who don't have the budget or time to hire a professional web designer or developer. Instead of losing valuable time creating your website, especially if you’re not tech-savvy, you’ll be able to create a fully-functional website with ease and dedicate the time you save on running and growing your business. 

So, to sum up, why use Wix? Wix is an exceptional website builder, especially for those who value ease of use. With a beginner-friendly interface and a highly intuitive drag-and-drop editor, Wix makes website creation a breeze. Additionally, if you prefer a more hands-off approach, Wix offers Wix ADI, which allows you to have a custom website created for you.

When it comes to features, Wix stands out from the competition. With a vast array of built-in features, such as email marketing tools and analytics, Wix provides all the functionality you need to run a successful website. Its 800+ customizable templates allow for creativity to run wild, and its generous free plan means you can stay on it for as long as you'd like.

Overall, we highly recommend Wix for anyone who wants a smooth, enjoyable building experience without compromising on design or features. Wix is an excellent choice for small businesses, thanks to its in-house functionality, SEO tools, and powerful marketing features.

How does Wix work?

To create a Wix site, the first step is to choose the type of website you want to build, for example a portfolio, online store, or restaurant website. Once you've made this decision, you'll be presented with the option to choose between the classic Wix Editor or Wix ADI editor.

Wix ADI (Artificial Design Intelligence) is an innovative tool that creates your website by asking you some basic questions and collecting information about your business from an online search. It's an excellent choice if you're new to website building and want a more hands-off approach.

On the other hand, Wix Editor is the standard drag-and-drop editor that gives you more control over the design of your website. It's perfect if you're looking for a more customizable experience and have some design experience or knowledge.

Wix has recently introduced a new editor called Editor X, which is aimed at agencies and developers who require more advanced design and development capabilities.

With 800 templates to choose from, all 100% customizable, you're sure to find a template that suits your needs. However, keep in mind that once you publish your site, there's no option to switch to a different template, so choose wisely.

Once you've chosen your editor and template, you can begin customizing your site by adding text, images, and other elements. Wix offers a range of built-in features such as eCommerce tools, SEO optimization, and analytics to help you create a fully-functional and professional-looking website.

Overall, building a website or online store with Wix is a straightforward process that's accessible to anyone, regardless of their experience or technical ability.


Wix features list

The main features of Wix are:

  • Wix templates library

  • Seo tools

  • Content management

  • Wix App Market 

  • Email marketing

  • Web hosting and domains 

  • Blogging 

  • eCommerce tools

  • Mobile apps

  • Social media integration

  • Analytics 

1. Wix templates library

Wix provides a vast array of options for creating your website. You can find a whopping 800+ templates in its templates library. This is significantly more than key competitors like Squarespace, which offers around 150 templates, and Weebly, which has around 50. What's more, you can use all templates for free, unlike Shopify and BigCommerce that offer both free and paid templates. 

Wix's templates are designed to use spacing and typefaces well, creating a strong visual impact. They work particularly well when paired with high-quality photographs or video backgrounds to add depth and personality to your website. With so many templates to choose from, it's easy to find a template that suits your brand and message.

Wix's templates are conveniently organized into intuitive categories and subcategories so you can quickly find a template that meets your needs. Every template on Wix is fully customizable; you can edit it to your heart's content. You have the flexibility to add, remove, and rearrange content and apps to make your site look and function just as you imagined it.

The main categories are Business & Services, Store, Creative, Community, and Blog. For example, let’s say you need a Creative template. Some subcategories inside the Creative category include Architecture, Art and Illustration, and Fashion Design. 

You can even start from a blank template if you want complete freedom to build your site exactly how you want. 

2. Wix SEO tools

Wix comes with a good selection of SEO tools. You can do things like add alt text, add and edit meta descriptions, edit page URLs, customize robots.txt files, create 301 redirects, and more. 

The software integrates well with Google Console and Google My Business. 

Wix offers a handy tool called SEO Wiz that guides you through the essential steps of optimizing your website for search engines. This tool helps you update critical elements such as page titles, meta descriptions, and alt text to improve your website's search engine visibility.

The SEO Wiz can even help you register your site with Google Search Console if you’re subscribed to a premium plan. Additionally, Wix integrates with Semrush, enabling you to carry out basic keyword research and identify the phrases you can rank for. 

3. Content management

Wix gives you four options for building websites:

  • Wix Artificial Design Intelligence (ADI)

  • Wix Editor

  • Velo by Wix

  • Editor X

Wix Artificial Design Intelligence (ADI) is an innovative tool that allows you to create a custom website without any design or technical skills. You just need to answer a series of questions about your business, including the industry, type of website, and design preferences. Using this information, Wix ADI will automatically create a unique website for you, complete with relevant images, text, and other elements.

The classic Wix Editor is the 'standard' version of Wix that provides you with a higher degree of control over the design and functionality of your website. Unlike Wix ADI, which creates a website automatically based on user input, the classic Wix Editor allows you to start from a template and build your website using a drag-and-drop interface.

Velo by Wix is designed for users who want more control over their website's design and functionality. It allows developers to access the Wix code, databases, and APIs, which makes it a good option for users that want a high degree of customization and flexibility.

Editor X is a design and layout tool made specifically for designers and agencies. With its advanced design capabilities, you can create intricate website designs for any device without the need for coding. 

4. Wix App Market

Wix's app store is called the App Market, and it contains around 545 apps. Some of these apps are made by Wix, and others are third-party apps.

Wix's App Market is easily searchable and you can find a wide range of add-ons to your website. For example, you can add things like online chat, pop-ups, reviews and ratings, social media integrations, calendars, and more. 

Although Wix’s App Market is quite generous, it’s still not as extensive as other competitors like Shopify or BigCommerce. Shopify has 8,000+ apps, while BigCommerce boasts over 1,250 in its app store.

5. Email marketing

Wix offers a free plan that allows you to send up to 200 e-newsletters per month, which is a good way to get started with email marketing, especially if you’re a new business. 

If you need more advanced email marketing features or want to send messages to a larger audience, Wix offers premium email marketing plans that replace the older “Ascend by Wix” ones. 

These plans let you send more emails per month, ranging from 500 to 1,000,000, and give you access to various automations, such as triggered emails based on visitor actions. Paid plans range between $10 to $49 per month. 

6. Web hosting and domain name

When you sign up for Wix, the cost of hosting, domain registration, and security is included in your monthly fee. Even if you are using the free plan, you still won't have to pay for hosting, but your website will have a Wix subdomain and display Wix ads. 

All of Wix's annual premium plans come with a free domain name for the first year, with a renewal price of $16.89 annually. If you already have a domain, you can transfer it and connect it to your Wix site once you upgrade to a paid plan.

There’s also the option to use the free plan and purchase a domain via Wix. The Connect Domain plan will cost you $4.50 per month. Keep in mind this option won’t remove the ads from your free website. 

Wix also provides users with a free SSL certificate, an autosave feature, and free backups. This means that your website is automatically encrypted and secure, with regular backups to ensure that you never lose your work. With Wix's comprehensive hosting and security features, users can rest assured that their website is safe, secure, and always accessible to visitors.

7. Blogging 

Wix offers a robust set of features for creating a great blog. With Wix, you can create blog posts, categorize them, and even add a comments section and search bar for your users. 

Overall, Wix can be a great option for creating a more basic blog. But if you need a platform to start a professional blog, you better look at other platforms like WordPress. 

8. eCommerce tools

Wix is not an intimidating option for first-time sellers, especially small to medium-sized businesses. Creating an online store doesn’t require any coding skills. Simply choose a template, enter your product data, set up payment options, and you’re good to go. 

However, to start selling on Wix, you’ll have to subscribe to the Business Basic plan or higher. 

You can sell an unlimited number of products, including physical, digital, or service-oriented products. This means you can sell anything from ebooks to hand-made jewelry. You can generate discount and promo codes, choose shipping preferences, and conveniently manage your store from anywhere using the mobile application.

If you have a Business Unlimited or Business VIP plan and you're not using Wix ADI, you can build your site to display prices in various currencies. You can even grow your business globally by creating multiple sites for different countries.

In terms of payment gateways, you can choose between 95 different payment processors. These include PayPal, Stripe, Square, and Worldpay, among others. To compare, Shopify has 100+ payment gateway options, while Squarespace has only two. 

If your business depends on receiving bookings and payments for classes, you can use the Wix Bookings app to accept payments for bookings.

Additionally, you create an online store that sells tickets and manages events, takes orders online, accepts hotel reservations, and more. With the Wix Fitness platform, you can promote your business, manage clients, schedule appointments, and sell workout videos online.

All in all, whether you’re a restaurant that takes online orders, a fitness instructor that makes workout videos, or a fashion designer that sells hand-made clothes, you can easily build and manage your own online store via Wix. 

9. Wix mobile apps

The Wix mobile apps are a set of applications designed for both site owners and members. Site owners can use the Wix Owner app to manage their business on the go, while members can engage with their favorite businesses using the Wix member apps.

The Wix Owner app allows you to build, oversee, and expand your business from anywhere. Through the Wix Owner app, you can manage all aspects of your business, community with live site visitors, view your site’s analytics, promote your business with email campaigns, and more. 

The Wix member apps are a collection of apps designed to help your members engage with your business. They offer a seamless experience between your site and their mobile devices. There are a few member apps, including Spaces by Wix, Fit by Wix, and Dine by Wix. After your site members download the members app that works best with your business, they'll be able to carry out all the same actions as they would on your website, like purchase products, book services, engage in chat via their inbox, and more.

10. Social media integration

Wix comes equipped with built-in social media integration that’s available for users on all plans, including the free version. You can easily add social media buttons on your Wix website and link to your social media profiles. However, you won’t be able to create custom social media buttons. But if you’re just looking for basic social media integration, the functionality Wix offers would be just enough.

11. Analytics 

Wix has a built-in analytics tool that gives you detailed insights about your site and helps you make smart business decisions. You’ll find a range of editable pre-built reports to display your data. You can choose how to view your data, customize your reports to focus on data that interests you, and create new custom reports from scratch.

Your reports are divided into categories to help you find information about how your business is performing, and new reports are being added all the time. Some of the categories include Traffic, Behavior, Sales, Blog, Marketing and SEO, Bookings, and more. 

Additionally, Wix integrates with external analytics tools like Google Analytics, Google AdWords

Google Tag Manager, Facebook Pixel, and others. 


Wix pros and cons

Here are the advantages and disadvantages of Wix:

Wix advantages

Let’s quickly sum up the most notable benefits of Wix:

Large selection of templates: Wix makes it easy to find the perfect template to fit your specific needs and preferences. There’s a library of over 800 templates to choose from, all of which are customizable and visually appealing. This vast selection ensures that you can build a website that stands out and reflects your unique brand.

An easy way to build a website: Wix offers several website builders that cater to different levels of experience and skill. For example, the Wix ADI editor allows you to create a website without doing anything from your side except for answering a few questions about your business. Even if you have zero coding or website building skills, you can create an amazing website for your business. 

Good range of eCommerce tools: Building an online store on Wix is much more affordable than hiring a developer. The platform offers a variety of apps that support your online store and extend its functionality, such as online chat, pop-ups, reviews and ratings, social media integrations, and more. Wix even enables you to sell physical, digital, and service-based products.

Support for multilingual websites: Wix lets you create separate sites for different languages, making it an excellent option if you're selling internationally. This feature makes it easier for your website to reach a broader audience, resulting in higher sales and more extensive reach.

Generous free plan: The Wix free plan is an excellent option if you need a website for a small event like a birthday party, wedding, or community garage sale. This plan offers a straightforward way to create a simple site without breaking the bank.

Great for small and medium businesses: Wix is an ideal platform for small and medium businesses with limited budgets. It offers all the necessary tools to help your business grow and thrive online. Compared to other platforms like Shopify, Wix's plans are affordable, which makes it a great choice for small business owners and entrepreneurs.

Extensive media library: Wix provides a vast library of professional photos, graphics, and videos that are free to use on your site. This feature saves you time and decision-making so that you can focus on building and growing your website.

Wix disadvantages

Although Wix offers many benefits, there are also several downsides to consider before selecting this platform. Here are some cons of Wix:

Storage and bandwidth limits: Storage space and bandwidth vary according to the plan you select. The free plan only provides 500 MB of storage and bandwidth, whereas the Combo plan has 3 GB of storage, and the Business Basic plan offers 20 GB. If you need a lot of storage space and bandwidth, you will need to upgrade to a higher plan.

Inability to change the template after the site is live: When selecting a Wix template, you must be very cautious, as you won't be able to switch templates after the website is live. Although you can change the color scheme and typefaces, making more radical design changes using a different template will require rebuilding the entire website.

Google Analytics is not available on the free or Combo plan: The Google Analytics integration is only available to users who have upgraded their site to a Premium Plan that includes connecting a domain. This can be a significant drawback if you need more detailed analytics.

The free plan supports ads: One major downside of having a free website is that it supports ads, which can be quite noticeable and detract from the user experience.

eCommerce functionality is only available with the higher plans: If you want to sell online, you must subscribe to the Business Basic plan or higher, which starts at $17/month. This can be a drawback for small businesses with limited budgets.

Wix doesn't create responsive sites: Wix uses absolute positioning, which means that web elements are not positioned relative to the user’s screen but by pixel. This can make it difficult for your website to adapt to different screen sizes and as a result, negatively impact the user experience. Wix's competitors, like Shopify and Squarespace, use a responsive design that Google also recommends.


Wix website maker complaints & praise (Wix.com reviews from real customers)

Positive Wix website reviews say the platform is an excellent website builder for beginners, as it enables them to create a professional-looking website without any coding experience. Although it may take some time to learn every feature, even someone with no coding knowledge can create a beautiful webpage. 

Wix boasts a selection of over 800 templates that are fully mobile responsive and grouped into various categories such as business, blogging, and photography. The platform also provides a vast library of free-to-use vector graphics, icons, and expertly captured photos.

The Wix ADI feature is particularly popular, as it simplifies website creation by allowing users to design a website theme, structure, and layout based on basic details such as business or brand name and sector. 

Wix's eCommerce solution is also highly praised, as it enables users to set up and configure their online stores without writing a single line of code. A comprehensive guide and smoother payment gateway setup ensure that most issues are quickly resolved, and users can set up 85% of their eCommerce website by themselves without any external help.

Negative Wix website builder reviews say the platform has a steep learning curve, and some of its features are not as intuitive as they could be. Wix users sometimes wish for more detailed explanations of smaller features. 

Additionally, tracking website traffic using Google Analytics is not possible with the free or Combo subscriptions, which can be a drawback for businesses that require in-depth analytics. While the Wix templates and plugins are well-made and save time, changing your template once the site has been published is not possible without starting from scratch. 

Unlike some competitors, Wix websites do not automatically scale down to mobile screens and require manual adjustments, which may be a turn-off for some users. Web developers might find Wix too simplistic and limited in terms of customization compared to other platforms such as WordPress and Squarespace. Wix is also not the best platform for building large eCommerce stores, so users may be better off looking at competitors like Shopify.

Review of Wix website builder support

Wix has an extensive Help Center that contains hundreds of support articles in 16 languages. The help articles cover anything from connecting a domain to promoting your site. 

Wix support is provided via phone, email, and live chat. English-speaking customers can access 24/7 phone support, while support in other languages is generally available during office hours. Users can also submit an email ticket to Wix, with a typical response time of one business day. 

Premium support is only available if you’re subscribed to the VIP, Business VIP, or Enterprise plan. Premium support means your ticket has priority over other tickets in the queue. 


Is Wix worth it? Key takeaways

So, after writing this extensive review, the question still remains, “Is Wix.com website builder worth it?” The answer is yes, Wix is an excellent choice for individuals and small to medium-sized businesses that want an affordable and straightforward website builder with a range of features.

The user-friendly interface makes it easy to create a business website without any coding experience. What’s more, Wix provides a vast selection of templates and design elements, which allows you to create a unique website that reflects your brand.

There’s a rich app market and fantastic eCommerce functionality that make Wix a top-notch choice for small business owners who want to create a website with robust functionality without breaking the bank.

It’s important to note that while Wix offers a decent eCommerce solution, it's still not as powerful as platforms like Shopify or BigCommerce, which are designed specifically for online merchants. So, if you’re a larger company that needs to create a more powerful online store, you may find these alternative platforms more suitable for your needs.

In general, Wix is an easy-to-use and free platform to get started with. If you are still unsure whether it is the right choice for your needs, we highly recommend trying it out yourself. That way, you can make an informed decision based on your own experience. Or, you can always check out Wix alternatives to see how do they compare.

Our final Wix rating



Wix FAQs

Is wix the best website builder?

Wix is a popular website builder that offers a wide range of features and templates for users to create their own professional-looking websites. It has a user-friendly interface and is suitable for beginners, making it a popular choice for many users and one of the best website builders.

Where is Wix located?

Wix is an Israeli company with its headquarters located in Tel Aviv, Israel. The company was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Wix has since grown into a global brand with offices in several countries, including the United States, Brazil, UK, and more.

Is Wix safe from hackers?

Is Wix secure? Yes, Wix has several security measures in place to protect user data and prevent hacking attempts. The platform uses SSL encryption to secure website data and transactions, and regularly updates its security protocols to address potential vulnerabilities. This ensures your website remains safe from hackers. 

However, no website can be 100% immune to hacking attempts, so it's important for users to take precautions like using strong passwords and keeping their software up to date.

Is Wix free to use?

Is Wix really free? Yes, Wix is free to use. Users can create and publish a website with Wix for free. However, those websites will always display Wix logo. Also, free Wix free version comes with certain limitations and users are not be able to access absolutely all Wix features.

Wix offers several premium plans with additional features. However, users are not required to upgrade if they do not need access to those features.

Is Wix easy to use?

Wix offers a drag-and-drop interface that makes it simple for users to create and customize their websites without any coding experience. Additionally, Wix provides a wide range of templates, tutorials, and customer support resources to help users navigate the platform and create their ideal website.

Is Wix good for small business?

Yes, since Wix offers a range of features and tools that are especially useful for small businesses, including eCommerce capabilities, email marketing, and SEO tools. Additionally, Wix's user-friendly interface and customizable templates make it easy for small business owners to create a professional-looking website without any coding experience.