Top 13 Best Heatmap Software Tools for Websites (2020)

Thursday, October 29, 2020
Michael Zunenshine
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Introduction

Want to get a closer look at how folks are interacting with your website? For that, you need heatmapping software.

The best heatmapping tools give you an insider’s glimpse into the clicks and scrolls that land on your website. It shows you what’s working and what’s being ignored. With a slew of other features like A/B testing and visitor segmentation, heatmapping is an essential part of streamlining your funnel.  

If you’re looking to up your conversion rate optimization game, you need to read this article to get the lowdown on the best heatmap software.

 

 

Website heatmap software comparison chart (top 10 highest rated)

 

Product

Best for

Pricing starts at

Free version

Website

Mouseflow

Best heatmap software overall

$24 per month billed annually

Yes

Visit

Crazy Egg

Best WordPress heatmap plugin

$24 per month billed annually

No

Visit

Clicktale

Top heatmap software for large business

Contact vendor

No

Visit

Hotjar

Best free heatmap software

$39 per month

Yes

Visit

Lucky Orange

Good heatmap tool for conversion optimization

$9 per month billed annually

No

Visit

Inspectlet

Good free alternative to Google Analytics

$39 per month

Yes

Visit

FullStory

Top website heatmap solution

Contact vendor

Yes

Visit

Smartlook

Top heatmap tool for mobile apps

$39 per month

Yes

Visit

Ptengine

Good heatmap software for funnel analytics

Contact vendor

Yes

Visit

VWO

Good heatmap software for A/B testing

$169 per month

No

Visit

 

What is heatmap software?

Heatmap software shows you how visitors are interacting with your website or mobile app. It displays things like a visitor’s mouse movements, where they click, and how far down the page they scroll. Heatmap tools also record user sessions so you can play back their actions.

Heatmapping software is very useful to learn what works on your site or app and what doesn’t. It tallies up pageviews and shows you how many clicks a link or button gets. Using this data you can test out new layout options on your site to increase the amount of engagement.

The ultimate purpose of heatmap software is to keep visitors on your site longer or to drive them down a conversion funnel. Heatmap tools can pinpoint where in your funnel has the highest dropout points. 

Ecommerce benefits greatly from the best heatmapping tools. When it comes to boosting ROI, heatmapping tools eliminate the guesswork regarding where and when users leave your site. However any website that wants eyeball stickiness can use heatmapping to help with your website decision making.

Confetti and mouse tracking

Heatmaps are static displays of your site or app interface. Using color-coding, it displays the areas that get the most clicks. This is sometimes called confetti reports. Cold means few and red-hot means many. 

Heatmaps also show mouse movements, otherwise known as tracking. These are displayed like lines across your site.

Scrollmaps

Similarly, a scrollmap uses color-coding to show you how far down your page most users go. Before the fold it’ll be red-hot because everyone begins there. As you scroll down you can see how quickly it goes from red to blue.

Session recording

This is a tool that takes a screen-video of a user’s visit to your site. You can re-watch the session as if it’s a virtual movie, with the mouse cursor of the user as the main character. This lets you see how long visitors dwell on your site. It also shows frustration points like when someone clicks over and over (rage clicks), or their cursors begin thrashing about.

Events

Instead of watching single user session replays, you can choose to watch sessions that are triggered by certain events. This could mean you watch every session when any user clicks a certain button to see what most commonly follows from that event.

Form and error analytics

Form analytics show you how a user interacts with a form or signup page. It’s useful to see where people stumble or take their time. More importantly, it shows you where on a form some visitors change their mind and leave the form undone.

Error analytics are great for understanding and fixing bugs. When a user gets an error, you can get a glimpse into their activity leading up to it. 

A/B Testing

Most heatmap tools include A/B testing. This lets you try out two versions of the same page to see which one gets better engagement. For example, it could be the position or color of a CTA button. 

Heatmap software with A/B testing often includes editors to create the versions. The best heatmap tools have visual editors that work with drag-and-drop. 

 

What are the different types of heatmap software?

  • Click maps (confetti)

  • Mouse movements

  • Scroll depth maps

  • Session recording

  • Audience segmentation

  • Event tracking

  • Funnel analytics

  • Form analytics

  • Error analytics

  • A/B Testing

 

What is the best heatmap software? Here’s our top 13 list:

Time to turn to our list of the best heatmap software tools out there. We break down these top contending vendors by several factors. We look at their strengths and their top features. Price is also taken into account, and where possible we list which vendors have free plans.

  • Mouseflow
  • Crazy Egg
  • Clicktale
  • Hotjar
  • Lucky Orange
  • Inspectlet
  • FullStory
  • Smartlook
  • Ptengine
  • VWO
  • Browsee
  • SessionCam
  • LogRocket

 

Mouseflow (Best heatmap software overall)

Straight out of Austin, Mouseflow is all about boosting your conversion rate and figuring out why visitors feel those pain points.

Mouseflow’s session replay shows you mouse movements, clicks and scrolling activity in real-time. You can filter and segment all your sessions. Some filters include location, duration, and traffic source. You could see which visitors are new or returning. The heatmap data shows you clicks, scrolls, attention and geography as data. Mouseflow does funnels. This shows you a visitor’s journey from page to page. It creates reports on these funnels. There’s also a tool to show you how visitors interact with forms and signup pages. Finally, you can create surveys with Mouseflow.

Mouseflow offers a free plan. The starter plan is $24 per month billed annually and is for 1 website. Larger plans are $79, $159 and $299 per month billed annually.

Mouseflow is best for:

  • Startups

  • SMBs

  • Large business

  • Session recordings

  • Heatmaps

  • Funnel analytics

  • Form analytics

  • Surveys

Website: Mouseflow 

 

Crazy Egg (Best WordPress heatmap plugin)

Why call this website optimization platform “Crazy Egg”? Maybe because when you crack it open all over your website it gives birth to all sorts of useful data?

Crazy Egg does snapshots and recordings. Snapshots include heatmaps, scrollmaps, confetti, overlays and list reports. For recording it does individual visitor sessions. You get to see where your visitors are coming from. It shows you mouse movements, what users click and where they pause the mouse. It also shows total visit times. You can group your visitors by categories like new or most active. It also shows you which device visitors come from. There’s standard a/b testing. Crazy Egg has an editor so you can make quick changes to your page. Crazy Egg integrates with Shopify, WordPress and more.

The basic plan is $24 per month billed annually. It tops out at 30,000 page views, 25 snapshots and 100 recordings. To increase these limits there are premium packages going for $9, $99 and $249 per month billed annually.

Crazy Egg is best for:

  • Startups

  • SMBs

  • Large businesses

  • Heatmaps

  • Confetti reports

  • Scrollmaps

  • A/B testing

  • Session recording

  • WordPress

Website: Crazy Egg

 

Clicktale (Top heatmap software for large business)

Clicktale is an extreme analytics platform. It combines the powers of both human and machine intelligence.

When it comes to heatmaps, Clicktale does desktop and mobile. It monitors mouse movements and clicks. It lets you compare successful visitor conversions to dropouts. There’s an attention heatmap tool which shows you where people focus and what they skip. Scrollmapping shows you how far down the page visitors go. You also get full analytics on how well your links are doing. Clicktale does good visitor recording. You can filter down the playbacks by visitor. Session recordings can also be triggered by certain events. Finally, you get A/B testing and many more analytics tools. 

For prices you’ll have to contact Clicktale directly. 

Clicktale is best for:

  • SMBs

  • Large businesses

  • Enterprise

  • Heatmaps

  • Session recordings

  • Analytics

Website: Clicktale 

 

Hotjar (Best free heatmap software)

Hotjar is a great tool for understanding your customer experience. It gives you the hottest data without overloading you with numbers. 

The Hotjar platform is very user friendly. The dashboard is very easy on the eye. Though it all may look simple, Hotjar does have some good tools to improve the digital experience on your site. You get the basic heatmaps for clicking, mouse movement and scrolling. It does heatmaps for various devices. You also see download and share heatmaps. Hotjar does session recordings. You can add notes with timestamps to recordings and share them with team members. Hotjat lets you create surveys like NPS. There’s also a feedback module and sentiment monitoring.

There's a basic free plan for Hotjar for personal use. The plus version is $39 per month. Business plans have more custom pricing. 

Hotjar is best for:

  • Individual users

  • Freelancers

  • Startups

  • SMBs

  • Heatmaps

  • Session recording

  • Feedback forms

  • Surveys

  • Sentiment analysis

Website: Hotjar

 

Lucky Orange (Good heatmap tool for conversion optimization)

After a Crazy Egg, why not a Lucky Orange? This is one fresh burst of conversion rate optimization.

Lucky Orange boasts the world’s first and only fully integrated heatmaps. This means you can see it in action in real-time as visitors browse the site. It tracks clicks, movements and scroll depth. You can segment your visitors and get analytics on their activity. Then you can compare segments to each other. Lucky Orange does full session recording too. You can view all your sessions or filter them.  A Lucky Orange dashboard always updates your site’s data in real-time. It also has conversion funnel tools to highlight pain points. You get poll and survey features. Finally, Lucky Orange provides form analytics.

There are four pricing buckets for Lucky Orange. They are $9, $18, $45 and $90 per month billed annually. For enterprise prices contact them through their website. 

Lucky Orange is best for:

  • Freelancers

  • Startups

  • SMBs

  • Large businesses

  • Conversion optimization

  • Heatmaps

  • Session recording

  • Analytics

Website: Lucky Orange 

 

Inspectlet (Good free alternative to Google Analytics)

You don’t get a more well-rounded conversion optimization software than Inspectlet. It may not look modern but it’s got everything you need.

Inspectlet does eye-tracking heatmaps. It’s based on research that shows the eye moves with the mouse cursor. You got your click heatmaps and scroll heatmaps as well. The session recording module of Inspectlet covers all the basics. The session filters give you lots of options, including visit duration and navigation path. You can edit the metadata of sessions by tagging users or specific events. This way you can filter by tags too. Inspectlet has A/B testing and a page editor. There is form analytics, and you get error logging tracking.

Inspectlet has a free version. There are many paid plans for Inspectlet which begin at $39 per month. 

Inspectlet is best for:

  • Individual users

  • Startups

  • SMBs

  • Heatmaps

  • Session recordings

  • A/B testing

Website: Inspectlet 

 

FullStory (Top website heatmap solution)

FullStory definitely wins the prize for the best jargon. Ever heard of rage clicks and thrashing mice? FullStory will help you solve problems like that.

FullStory goes beyond basic heatmaps and session recordings. It gives you a more in-depth view of your user behavior. This is very easy to use software but also very intelligent. Also, they boast the fastest insight when tracking activity on your web pages. It pinpoints frustration and funnel dropouts. FullStory uses intelligent analysis to offer insights for why website visitors failed to convert. It helps you plan the tasks needed to improve the user experience. What’s more, it prioritizes those tasks to maximize efforts on the right deals. FullStory’s got the range of heat, click and scroll maps. It does visitor recording too. Finally, FullStory is great for team collaboration. 

FullStory has a free plan for a max of 1,000 sessions per month. For the business and enterprise prices contact their sales department. 

FullStory is best for:

  • SMBs

  • Large business

  • Enterprise

  • Web analytics

  • Conversion optimization

  • Audience segmentation

  • Team collaboration

Website: FullStory 

 

Smartlook (Top heatmap tool for mobile apps)

Smartlook brings together the basics of website analytics for web pages on desktop and mobile apps.

Smartlook records a user’s experience on any mobile app, landing page or any website. You can then filter down with over 30 filters to look for specific factors. You can add notes to recording with a timestamp, and share recordings. A Smartlook API lets you ID tag visitors. Instead of always viewing each recording from the beginning, you can view all recordings of a certain event. An event might be when someone clicks a CTA.  You also get event analytics. Smartlook is an analytics solution for funnels and conversions. There are tools to catch anomalies or frustration points. You can also see what happens leading up to an error.

Smartlook has a free plan but it’s really light. Paid plans are $39 and $79 per month.

Smartlook is best for:

  • SMBs

  • Large business

  • Heatmap tools

  • Session recording tools

  • Mobile app analytics

  • Website analytics

Website: Smartlook 

 

Ptengine (Good heatmap software for funnel analytics)

Ptengine isn’t shy when it states that Google Analytics just ain’t enough. This digital experience tool wants to show you why people leave your site.

The Ptengine platform is divided between insight, engage and data platform modules. Insight includes all the heatmap tools and visitor segmentation. It shows you where visitors come from and where they drop off. Engage goes a step further, offering insights to help push visitors through your funnel. It’s great for team collaboration and to test out new promotions. There’s also A/B testing. The data platform integrates with company CRM and other useful apps.

Ptengine has a free version. The prices on the site are listed in Yuan. For prices in USD contact Ptengine. 

Ptengine is best for:

  • SMBs

  • Large Businesses

  • Enterprise

  • Heatmaps

  • A/B testing

  • Team collaboration

Website: Ptengine 

 

VWO (Good heatmap software for A/B testing)

VWO is a whole suite of website optimization tools by software company Wingify. It not only analyzes why people leave a site, but helps you bring them back.

VWO Insights covers all your visitor heatmap needs. It gets you real-time behavioral data. There’s a good visual funnel feature to show you the big drop-off points. You got your full visitor recording set of tools. There’s also form analytics and surveys. VWO Testing is where you get your A/B tools. There’s a simple visual editor to try out new tests. You get ready-to-use widgets like CTAs. It offers split URL tests and multivariate tests too. VWO has full visitor segmentation. The overall analytics and reporting are customizable so you can zero in on specific factors. VWO Engage even has a tool Facebook Messenger and one for cart abandonment campaigns.

Each set of tools has its own price. VWO Insights is $169 per month. VWO Testing is $199 per month. 

VWO is best for:

  • Large businesses

  • Enterprise

  • Analytics

  • Heatmaps

  • A/B testing

  • Visual editor

  • Segmentation

Website: VWO 

 

Browsee (Cheaper heatmap alternative to MouseFlow)

Browsee may not have made the top 10 but it deserves mention here. This lead conversion platform uses AI to improve the user experience. It includes heatmaps. These cover clicks and scroll depth. It also highlights patterns of behavior. For example, where a majority of users drop out. There is session recording. It can show you frustration points or where people slow down in your funnel. Broswee offers segmentation and analytics too. Finally, there’s a user board. This tags individual users for insights, and lets you aggregate all your user engagement.

Browsee has a free plan. Paid plans begin at $12 per month.

Browsee is best for:

  • Individual users

  • Small teams

  • Startups

  • SMBs

Website: Browsee 

 

SessionCam (Good heatmapping tool for customer journey mapping)

SessionCam is also worth mentioning when it comes to website optimization. Its heatmap tools do clicks, mouse movement and scroll reach. It lets you compare two different website’s heatmaps side by side. You get the standard session recording. This also lets you watch sessions based on event triggers. SessionCam tries to help you boost conversion rates with funnel analysis. From there you get help with tools called customer journey mapping. Machine learning intelligence offers solutions for your conversion struggle points.

There are 3 plans for SessionCam. For prices, contact the vendor through their website. 

SessionCam is best for:

  • Startups

  • SMBs

  • Large businesses

  • Enterprise

Website: SessionCam 

 

LogRocket (Good heatmapping tools for bugs)

LogRocket is website optimization focusing on bugs. The idea is to replay what happens to a user leading up to an error. This is a useful tool for web designers and back-end coders alike. Session replays let you closely inspect activities at any point in the playback. LogRocket also shows you which errors on your site are the ones you should fix first. It shows you the key moments in a user’s journey where they experience the most frustration. 

LogRocket has a free version for 1,000 sessions. The team version is $99 per month. The professional version has custom prices.

LogRocket is best for:

  • Individual users

  • Startups

  • Back-end programmers

Website: LogRocket 

 

Choosing the best website heatmap tool: Our final takeaway

Well that about wraps it up. Now you no longer have an excuse as to why your website isn’t getting the time and attention it deserves. The best heatmap software offers you a wealth of insightful data to help you optimize the user experience. 

Don’t let your conversion pipeline leak out leads. Get good heatmapping tools today to optimize the user experience at every step of the funnel.

 
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