CRMmys 2026 Results
The CRMmys recognize CRM software evaluated by an independent panel of practitioners against published, category-specific criteria. Recognition is awarded within each category across three tiers: Winner, Finalist, and Selection.
The 2026 class comprises 7 Winners, 15 Finalists, and 25 Selections across 7 categories.
Best CRM Overall
Winner
Insightly 
Finalists
Creatio
Freshworks
Selections
Zoho
Zendesk
Twenty
Salesmate
Best Free CRM
Winner
Salesforce 
Finalists
Freshworks
Attio
Selections
BenchmarkONE
Capsule
Zoho
HubSpot
eWay
Best CRM for Small Business
Winner
Less Annoying CRM 
Finalists
Act!
Nutshell
Selections
OnePageCRM
Odoo
Insightly
NetHunt
BenchmarkONE
HubSpot
Prospect
Best Sales CRM
Winner
Pipedrive 
Finalists
LeadSquared
SalesNexus
Selections
TeleCRM
SugarAI
Wingmate
Shape Software
Best CRM for Startups
Winner
Less Annoying CRM 
Finalists
Salesflare
Capsule
Selections
Streak
Best Marketing CRM
Winner
Pega 
Finalists
Klaviyo
SendPulse
Selections
User.com
Best AI CRM
Winner
ServiceNow. 
Finalists
Attio
Zoho
Folk
Selections
HubSpot
Assembly
Creatio