Best Hootsuite Alternatives 2020 (Top 16 Similar Competitors)

Wednesday, September 30, 2020
Michael Zunenshine
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Introduction

Hootsuite is one of the oldest names in social media management software. But for some reason or another, you’re looking for something better than Hootsuite tout suite.

Whether you’ve been using Hootsuite a long time and are ready to jump ship, or you’re new to social media management tools and just want information, you’re in good hands. This article breaks down the best Hootsuite alternatives. We look at features and prices. But we also dig into who each social media management tool is best suited for.

Before we dive into the list of Hootsuite competitors, a bit more on social media management.

 

 

What is social media management?

Social media management tools similar to Hootsuite help with your brand’s social media presence. They consolidate into one user interface all your online profiles from many social networks. These include Facebook Pages, Facebook Groups, Twitter, LinkedIn, Instagram, Google My Business, and more. 

These tools curate content and organize it in a content library. You can manage social media activities. Like scheduling posts on content calendars. You can engage with fans and followers in one dashboard. There are automation tools, analytics, and social listening features. 

Social media management is a huge part of online digital marketing. Whether you are spreading brand awareness or running an ecommerce store, social media platforms are the place to be. Great content marketing is delivering the goods to your fans on their turf, like Instagram or Twitter. Social media management tools streamline planning, designing, scheduling and publishing your marketing content. And it offers you and your team members analytics as well as forecasting.

Choosing the right alternative to Hootsuite

Some Hootsuite competitors cover all these features. Other apps like Hootsuite are geared for something specific. That may be a niche like automated scheduling or content marketing. Or for a single social media platform, like only for LinkedIn. 

Some apps have premium versions that cost more than Hootsuite. Then there are free alternatives to Hootsuite. Often a social media management premium package will offer a free trial.

Top 10 Hootsuite competitors with similar products

Here are the apps like Hootsuite that we think are the best options. Although they are all fairly similar, some will be better suited to your circumstances than others so read more about each option in the sections below.

Product

Best for

Pricing*       

Website

Buffer

Overall

$12

Visit

Agorapulse

 

$79

Visit

Sendible

Most similar

$24

Visit

Sprout Social

Marketing

$99

Visit

SocialPilot

 

$25

Visit

SocialOomph      

Free

$15

Visit

eclincher

 

$59

Visit

Zoho Social

Cheaper

$10

Visit

Post Planner

Cheaper/Budget      

$3

Visit

Later

 

$7.50

Visit

*Prices shown are for the cheapest plan, not including free plans. Prices are mostly monthly rates billed annually. For specific pricing details see sections below.

 

Here’s our full list of the best Hootsuite alternatives 2020:

Here are the top 16 best alternatives to Hootsuite. Most of these social media management platforms have several paid plans. Some of them have free plans. Here we break them down based on several factors, like who each platform is best for. We also list their social media management features.

 

Buffer (best Hootsuite alternative overall)

Buffer is best for:

  • Individuals

  • Startups

  • Small businesses

  • Social media marketing

  • Team collaboration

  • Small agencies

Features

  • Content creation

  • Calendar

  • Scheduling tools

  • Tailored posts

  • First comment

  • Shop grid

  • Reminders

  • Analytics

  • Audience demographics

  • White label reports

  • Scheduling recommendations

  • URL shortener

  • Mobile apps

Pricing

Buffer Publish has 4 pricing plans:

  • Free plan for 1 user with 3 social accounts

  • Pro plan is $12 per month billed annually for 1 user with 8 social accounts

  • Premium plan is $56 per month billed annually for 2 users with 8 social accounts

  • Business plan is $85 per month billed annually for 6 users for 25 social accounts

Buffer Analyze has 2 pricing plans:

  • Pro plan is $28 per month billed annually for 8 social accounts

  • Premium plan is $40 per month billed annually for 10 social accounts and more advanced features

Buffer offers 14-day free trials for Publish and Analyze.

 

Agorapulse 

Agorapule is best for:

  • SMBs

  • Large teams

  • Large businesses

  • Enterprise

  • Content marketing

  • Agencies

  • Customer support

Features

  • Unified inbox

  • Automated inbox assistant

  • Contact profile data

  • Ad comment management

  • Custom inbox filters

  • Scheduling tools

  • Evergreen automatic reposting

  • Bulk post uploading

  • Shared calendar with clients

  • Brand related search result data

  • Team collaboration tools

  • Analytics and reports

  • Audience insights

  • Interaction histories

  • Chrome extension

  • Mobile apps

Pricing

Agorapulse has 4 price packages:

  • Medium plan is $79 per month billed annually for 2 users with 10 social profiles

  • Large plans is$159 per month billed annually for 4 users with 25 social profiles

  • X-Large plan is $239 per month billed annually for 8 users with 40 social profiles

  • Enterprise plan is $399 per month billed annually for 20 users with 60 social profiles

Agorapulse offers a 28-day free trial.

 

Sendible (most similar to Hootsuite)

Sendible is best for:

  • Startups 

  • Small businesses

  • Agencies

  • Brands

  • Ecommerce

  • Influencers 

  • Digital marketing

Features

  • Single dashboard

  • Automatic sentiment analysis

  • Brand monitoring

  • WordPress integration

  • White label reporting and interfaces

  • Content tailoring

  • Social media scheduling

  • Shared calendars

  • RSS feeds

  • Content curation suggestions

  • Canva templates

  • Team collaboration tools

  • Analytics

  • Social listening

  • Mobile apps

Pricing

Sendible has 4 pricing plans:

  • Starter plan is $24 per month billed annually for 1 user with 12 social media profiles

  • Traction plan is $84 per month billed annually for 3 users with 48 social media profiles

  • Growth plan is169 per month billed annually for 7 users with 105 social media profiles

  • Large plan is $254 per month billed annually for 12 users with 192 social media profiles

Sendible offers a 14-day free trial. 
 

Sprout Social (good Hootsuite alternative if you want great marketing)

Sprout Social is best for:

  • Startups

  • SMBs

  • Large businesses

  • Enterprise

  • Marketing teams

  • Large non profits

  • Higher education

  • Customer support

Features

  • Onboarding toolset

  • Social media marketing tools

  • Custom automated workflows

  • Team collaboration

  • Smart inbox

  • Chatbot builder

  • Social CRM

  • Publishing and scheduling tools

  • Analytics

  • Competitor analytics

  • Paid and organic marketing campaigns

  • Social listening

  • URL shortener

  • Mobile apps

Pricing

Sprout Social has 3 pricing plans:

  • Standard plan is $99 per user/month for 5 social profiles

  • Professional plan is $149 per user/month for 10 social profiles

  • Advanced plan is $249 per user/month for 10 social profiles and more advanced features

Sprout Social offers a 30-day free trial.

 

SocialPilot 

SocialPilot is best for:

  • Individuals

  • Small teams

  • Startups

  • Small businesses

  • Social media marketing

  • Digital marketing

Features

  • Social inbox

  • Facebook Ads tools

  • Social media scheduling

  • Bulk scheduling

  • Social media calendar

  • Content curation

  • Customizable content for social platforms

  • Canva design tools

  • RSS feeds

  • Team management

  • Client management

  • Analytics 

  • Mobile apps

Pricing

SocialPilot has 4 pricing plans:

  • Professional plan is $25 per month billed annually for 25 social media accounts

  • Small Team plan is $41.66 per month billed annually for 50 social media accounts

  • Agency plan is $83.33 per month billed annually for 100 social media accounts

  • For Enterprise plan contact SocialPilot

SocialPilot offers a 14-day free trial.

 

SocialOomph (best free alternative to Hootsuite)

SocialOomph is best for:

  • Individuals

  • Team members

  • Bloggers

  • Social media managers

  • Startups

  • Small businesses

  • Agencies

Features

  • Social media scheduling

  • Team collaboration

  • RSS feeds

  • Blog posts

  • Post queues

  • IFTTT tools

  • Bulk uploading

  • Self destructing posts

  • Post flood control

  • WordPress tools

Pricing

SocialOomph has 4 pricing plans:

  • Free plan is for 1 social profile

  • Advanced plan is $15 per month or $162 annually for 1 social profile

  • Professional plan is $25 per month or $270 annually for 10 social profiles

  • Business plan is $55 per month or $594 annually for 20 social profiles

SocialOomph offers a 30-day free trial on the Business plan. 

 

eclincher 

eclincher is best for:

  • Individuals

  • Startups

  • SMBs

  • Team collaboration

  • Ecommerce

  • Social media marketing

Features

  • Content curation

  • Media library

  • Publishing and scheduling tools

  • URL shortener

  • Canva integration

  • Auto posting

  • Shuffle and copy posts

  • Unified social inbox

  • Social media monitoring tools

  • RSS feeds

  • Social media analytics

  • Google analytics support

  • Chrome extension

  • Mobile apps

Pricing

eclincher has 3 pricing plans:

  • Basic plan is $59 per month for 1 user with 10 social profiles

  • Premier plan is $119 per month for 3 users with 20 social profiles

  • Agency plan is $219 per month for 6 users with 40 social profiles

eclincher offers a 14-day free trial.

 

Zoho Social (cheaper alternative to Hootsuite if you’re on a budget)

Zoho Social is best for:

  • Individuals

  • Startups

  • Small businesses

  • Agencies

  • Digital marketing

Features

  • Publishing calendar

  • Content queues

  • Bulk schedule

  • Listening dashboard

  • In-line DMs

  • Real-time engagement tools

  • Team collaboration tools

  • Analytics

  • Custom reports

  • Chrome extension

  • Mobile apps

Pricing

Zoho Social has 5 pricing plans:

  • Free plan is for 1 user and 1 social channel

  • Standard plan is $10 per month billed annually for 2 users with 1 brand* 

  • Professional plan is $25 per month billed annually for 3 users with 1 brand* 

  • Agency plan is $200 per month billed annually for 5 users with 10 brands* 

  • Agency Plus plan is $300 per month billed annually for 5 users with 20* br

  • *A brand is one social media profile that can be used across all of Zoho Social’s 7 supported social media channels. EG: 1 brand = 7 social media accounts

Post Planner

Post Planner is best for:

  • Individuals

  • Small teams

  • Startups

  • SMEs

  • Non-profits

  • Grassroots organizations

Features

  • Content curation

  • Hashtag and RSS monitoring

  • Content performance predictor

  • Automated publishing calendar

  • Post optimization for different social platforms

  • Auto recycling best content

  • Single dashboard

  • Real-time post editing

  • Performance metrics

  • Team collaboration

Pricing

Post Planner has 3 pricing plans:

  • Starter plan is $3 per month billed annually for 1 user with 3 social accounts

  • Love plan is $9 per month billed annually for 1 user with 10 social accounts 

  • Guru plan is $19 per month billed annually for 5 users with 25 social accounts

 

Later 

Later is best for:

  • Individuals

  • Small teams

  • Startups

  • SMBs

  • Digital marketing

  • Influencers 

Features

  • Schedule posts

  • First comments

  • Drag and drop calendar

  • Post previews

  • Instagram story creators

  • Intuitive calendar scheduling

  • Media library

  • Unified dashboard

  • Team collaboration tools

  • Auto reposting user uploaded content

  • Hashtag help

  • Analytics

  • Chrome extension

  • Mobile apps

Pricing

Later has 4 pricing plans:

  • Free plan for 1 user with 1 social set* 

  • Starter plan is $7.50 per month billed annually for 1 user with 1 social set*

  • Growth plan is $12.50 per month billed annually for 3 users with 1 social set*

  • Advanced plan is $25 per month billed annually for 6 users with 1 social set*

*A social set is 1 social profile across all supported social media platforms. 

Additional users can be added to each plan for an extra $5 per month.

Additional social sets can be added to the Starter plan for an extra $9 per month; to the Growth plan at $15 per month; and to the Advanced plan at $30 per month

More good Hootsuite alternatives with niches

Here are more good alternatives to Hootsuite that have specific niches. Many of these social media management platforms do not cover all the same features as Hootsuite. Some help you curate content, others are good for advance scheduling. Some help with blogging, others just for tweets.

Social Blade (good Hootsuite alternative if you want good analytics)

Social Blade is best for:

  • Individuals

  • Analytics teams

  • Content creators

  • Live streamers

  • Brands

  • Influencers

  • YouTubers

  • News and media

Features

  • Social media analytics

  • Video ranking tools

  • Find influencers tools

  • Social channel growth

  • Social trend monitoring

  • Reports

  • Partnership and consulting services

Pricing

Social Blade has 5 pricing plans:

  • Free plan

  • Bronze plan is $3.34 for 15 favorite slots per platform

  • Silver plan is $8.34 for 25 favorite slots per platform

  • Gold plan is $33.34 for 100 favorite slots per platform

  • Platinum plan is $83.34 for 500 favorite slots per platform

Quuu (good Hootsuite alternative if you want good content curation)

Quuu is best for:

  • Content curators

  • Individuals

  • Small teams

  • Startups

  • SMBs

  • Brands

Features

  • Social media scheduler integrations

  • Content curation

  • Content suggestions

  • Social media marketing tools

  • SEO help

  • Social media sharing

  • RSS feeds

Pricing

Quuu has 3 pricing plans:

  • Free plan for 1 social profile

  • Pro plan is $19 per month for 10 social profiles

  • Business plan is $50 per month for 100 social profiles

 

SocialChief (good Hootsuite alternative if you need a simple scheduler)

SocialChief is best for:

  • Individuals

  • Small teams

  • Startups

  • Small businesses

  • Agencies

  • Social media marketing

Features

  • Unified social media accounts

  • Customizable daily posting times

  • Content queues

  • Unlimited posts

  • Analytics

  • Posting history

Pricing

SocialChief has 3 pricing plans:

  • Free plan for 3 social media profiles

  • Pro plan is $19 per month or $190 per year for 10 social media profiles

  • Team plan is $49 per month or $490 per year for unlimited social profiles

SocialChief offers free trials for the Pro and Team plans.

 

CoSchedule (good Hootsuite alternative for blogging)

CoSchedule is best for:

  • Social media managers

  • Team leaders

  • Small businesses

  • Large businesses

  • Startups

  • Marketers

  • Bloggers

Features

  • Blog calendar

  • Social media post calendar

  • Bulk scheduling

  • WordPress integration

  • Audience growth tools

  • Real-time marketing calendar

  • Social media management 

  • Custom views

  • Automated team workflows

  • Asset and file management

  • Team progress tracking

  • Chrome extension

  • Mobile apps

Pricing

CoSchedule has 3 pricing plans:

  • Blog Calendar plan is $14 per user per month billed annually

  • Marketing Calendar plan is $29 per user per month billed annually

  • For Marketing Suite prices contact CoSchedule

 

Tailwind (good Hootsuite alternative for Pinterest and Instagram)

Tailwind is best for:

  • Individuals

  • Small teams

  • Startups

  • Ecommerce

  • Brands

  • Influencers

  • Agencies

  • Enterprise

Features

  • Smart scheduling

  • Hashtag finder

  • Visual content planners

  • Landing page creator

  • Browser extensions

  • Pinterest boards and lists tools

  • Content curation

  • Tailwind Tribes for connecting with content creator 

  • Influencer discovery tools

  • SmartLoop seasonal resharing

  • Automatic content rescheduling

  • Analytics

  • Integrated Google Analytics

  • Monitoring and social listening

  • Mobile apps

Pricing

Tailwind has 2 pricing plans:

  • Pinterest Plus plan is $9.99 per month billed annually for 3 users with 1 Pinterest profile

  • Instagram Plus plan is $9.99 per month billed annually for 3 users with 1 Instagram profile

Tailwind offers add-ons:

  • SmartLoop starts at $4.99 per profile per month

  • Tailwind Tribes starts at  $4.99 per profile per month

 

TweetDeck (good Hootsuite alternative for Twitter)

TweetDeck is best for:

  • Individuals

  • Small teams

  • Startups

  • Twitter accounts

Features

  • Twitter interface with customizable columns

  • Multiple Twitter profile management

  • Twitter activity monitoring tools

  • Advanced searching and filtering tools

  • Advanced features for notifications

  • Advanced trending tools

  • Team collaboration management

Pricing

TweetDeck is free.

What are the best Hootsuite free alternatives?

The 10 best free alternatives to Hootsuite are:

Buffer Publish

The free plan from Buffer only includes its social media management tools for team collaboration and content planning, to schedule posts and publish them. It’s good for an individual user and lets you manage 3 social media profiles.

SocialOomph

The SocialOomph free plan is only for 1 user to manage one social media account. There is no team collaboration. You do get unlimited posts with all the basic content posting features. There is a limit to 3 posts per hour. You also get free support.

Zoho Social

Zoho offers a free version of Zoho Social for a single user. It gives you 1 brand to be used across 7 social media platforms. There is also a URL shortener and a browser extension.

Later

The free version of Later is good for 1 user forever. It gives you 1 social set, which is one social media profile used across Zoho Social’s 4 supported social media platforms.

Social Blade

Anyone can use the basic Social Blade website for free. This gets you basic analytics on the social media profiles supported by Social Blade. You are limited by the number of searches and data history. There will also be ads when using the free service.

Quuu

Quuu has a free plan for 1 user to manage 1 social media profile. You are limited to only 6 content suggestions per day. There is access to 1 social media sharing pod. You also get RSS feeds.

SocialChief

The SocialChief free plan is good for 3 social media profiles. You get unlimited scheduled posts. The posting history is limited to 30 days. You also get support through their Slack channel and live chat.

TweetDeck

TweetDeck is always free. All you need is a Twitter profile. Then you go to the TweetDeck website from the same computer where you are logged into your Twitter account. 

Blog2Social

Blog2Social is a Hootsuite alternative for connecting your WordPress to other social media networks. It has basic publishing and scheduling features and analytics. The free plan is for 1 user and works for 1 social media account per network.

RecurPost

RecurPost is a good alternative to Hootsuite. It offers content curation, scheduling tools and analytics. The RecurPost free plan is good for 3 social media accounts and 100 recurring updates.

Which of the alternatives to Hootsuite is a good choice for you?

So which of the best Hootsuite alternatives is right for you? If you’re an individual looking to try a free alternative to Hootsuite, you’ve got some good options. Buffer, SocialOomph and Zoho Social are good places to start. These are also good platforms if several team members need to collaborate and you’re still on a budget. 

When it comes to the more robust platforms similar to Hootsuite, Agorapulse, Sendible and Sprout Social are popular names. You get a lot of the best Hootsuite tools, especially with the premium packages.

Hopefully you’re closer to picking the best Hootsuite competitor. It’s time you stop reading and start posting some great social content.

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