Customer Loyalty Era Peaks and CRM Is the Key

This week on Funnel Frontier: Discover how CRM becomes pivotal as customer loyalty's importance soars, monday.com's latest releases, and effective reminder strategies with EngageBay. 

This week:

• Customer loyalty in the Year 3000 

• monday.com zags where others zig

• This is how you remind me (via EngageBay)

• Don’t space on social (via Pipedrive) 

• Mercurial AI marketing (via HubSpot)

Stat of the Week 

The CRM analytics segment is predicted to grow at a CAGR of 13.7% from 2024 to 2030. (Grand View Research)

Loyalty in the Year 3000

Customer loyalty is going Super Saiyan—then Super Nova.

So says a new report on "Global Loyalty Management," which btw foregrounds CRM.

The authors predict a galactic gush in the Loyalty Management market, from $7.3 billion in 2022 to a whopping $13.7 billion by 2030. We’re talking a Soyuz-capsule-on-re-entry-hot CAGR of 8.2%.

This report, a star map of twinkly insights, peeps a USA market at $2.1 billion by 2030. China posts a space-brow raising 10% CAGR, and Germany 8.3%.

Meanwhile, the Customer Loyalty segment is xenomorphing its way up the food chain. It’s expected to face-hug $8.9 billion by 2030.

And the Employee Retention sector? It’s moonwalking fast at a 9.4% CAGR. 

This cosmic corpus orbits around CRM strategies, suggesting effective loyalty management nests inside clever CRM use. Also—it seems insurance agencies are really into CRM for collab-ing. Important segments?! Cloud, customer analytics, and B2C solutions.

TL;DR: Loyalty management is the e-captain steering long-term growth despite potential black holes. Also, “You can’t spell loyalty without C-R-M.” Or can you?

More info on the report sighted here.

The Week @ CRM.org

Best Insurance Agent CRM. Because flipping files while your client’s on the phone is not kino. Updated for 2024. 

Collaborative CRM. Ever wish your team could read each other's minds? Collaborative CRM is the next best thing, minus the awkwardness.

Gmail CRM Integrations. Time to bid adieu to those client email whack-a-mole days.

Weekly Bloom

6 Ways to Remain Productive Without Productivity Guilt. We're all aiming for that perfect work-life balance, but apparently, my brain missed the memo.

monday.com zags where others zig

All your bases belong to… monday.com?

In a universe where software giants quest for the One True App, monday.com just launched two little satellites: Workforms and Canvas. 

They aren’t your average space debris but orbiters of the monday.com project management planet, each with its own gravitational pull (and price tag). 

Workform is form builder that's also a beeping beacon, luring in digital explorers with the promise of easy, standalone creation. 

And Canvas is not just a whiteboard but a collaborative nebula, allowing up to 100 spacefarers to doodle at warp speed.

While vendors like Airtable and Asana are busy crafting project management Death Stars, monday.com is sprinkling the galaxy with specialized tools, aiming its tractor beam at new forms of work.

Eran Zinman, monday.com’s co-CEO, is banking on these tools to attract beings from across the work-verse who seek more straightforward, more focused solutions. 

Zinman thinks this “just-one-app” thing is “more of a phase” than a long-term trend. “Over time, I think more players that will be able to grow significantly will build a more complete ecosystem.”

Yes, Zinman, time will tell, or time will make fools of us all.

Stellar Strategies: Tips & Tricks for Sales, Marketing & Service

This is how you remind me (via EngageBay)

Beware, email marketers, for there are subject-line word choices that cast a shadow over thine open rates.

Like dark asteroids on a collision course with your campaign, it seems the word "meeting" craters open rates by a cosmic 213%. "Member"? Oof, 244%. “Reminder"? Straight into the void—308%!

Meanwhile, on the ice planet of sender reputations, blasting too many emails at warp speed awakens the frosty ISP guardians, who might plunge your sender cred into the spammy abyss.

The secret? A gradual launch sequence, warming up your emails—the tortoise and the hare stuff. 

And for those adrift in the creative vacuum, AI butlers stand ready to assist in crafting reminder subject lines. Just don’t let them take control.

EngageBay has more tips on navigating language with care.

Don’t space on social  (via Pipedrive) 

Social selling is the new Jefferson Starship.

What does that mean? It means “Nothing’s Gonna Stop Us Now.” 

It’s so groovy, everyone's boarding, aiming to forge connections across the vast social media-verse. Businesses and customers dance on platforms like LinkedIn, X, and Instagram, vibing to the gritty cyberpunk ambiance of shared interests and mutual trust.

Memeing your customers in a way that says, "I get you." That's social selling. 

It's turning cold calls into casual tweets and transforming the impersonal into ESP. With 78% of social sellers outperforming their analog counterparts, it's like having a warp drive in the competitive space race of sales.

But here's the kicker: this ain’t just about selling—it's about making connections that last longer than a comet's tail.

Pipedrive has a big spiel. 

Mercurial AI marketing (via HubSpot)

In the outer-world comedy club of marketers, AI's the rookie act that's got the industry howling.

“What’s the deal with AI-generated content in marketing?”

The deal is this, according to 1,350+ U.S. marketers surveyed:

• The top use of AI is in social media posts—58% used it this way.

• Marketers are sending their tasks to the AI artist, hoping for a masterpiece. Images and blog posts clinched 36% and 35% usage (respectively)

• 43% are giving emails the AI treatment, making marketers' lives easier than finding a parking spot at the edge of the galaxy.

• No, sir, landing pages, ebooks, and even the humble whitepaper are not safe from this interstellar magic.

More from HubSpot here

Galactic Gourmet

CRM blips from around the web

SugarCRM posts 2024 Partner Award Winners. The accolades were handed out at a sales kick-off event in Orlando, FL—global and regional partners are all included.

Salesforce announces handsome Q4 Fiscal 2024 results. Q4 revenue was $9.29 Billion, up 11% year-over-year. CEO Marc Benioff also took the occasion to hype the Einstein 1 platform for future growth. 

Act! gets a new CFO. The leading CRM vendor appointed Andrew Kane, formerly of SFW Capital Partners. 

Pipedrive recognized at E-Commerce Germany Awards. They got the nod as a Top 3 Communication & Engagement Solution.

Astronomical Assets

Significant Stock Moves from Last Week

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