^{CRMmy Awards™ (CRMmys™)}

^{Terms & Conditions of Entry and Participation}

^{Effective Date: Feb 26th, 2026}

^{Award Cycle: CRMmys™ 2026}

^{These Terms & Conditions of Entry and Participation (“Terms”) govern participation in the CRMmy Awards™ program (the “Program”). By submitting an entry, including paying the entry fee, or otherwise participating in the Program, the entrant (“Entrant”) agrees to be legally bound by these Terms.}

^{If an Entrant does not agree to these Terms, the Entrant must not participate in the Program.}

^{1. Program Operator}

^{The Program is operated by As We May Think Inc. doing business as CRM.org (the “Organizer”), a business operated from Québec, Canada.}

^{2. Nature of the Program}

^{The CRMmy Awards™ are an annual, for-profit, evaluative, editorial, and independently judged awards program administered by the Organizer, not a lottery, game of chance, game of mixed chance and skill, or promotional sweepstakes. The purpose of the Program is to award recognition for eligible customer relationship management software products (each a “Product”) within relevant categories for a specific award cycle.}   

^{The Program is conducted on an annual basis. Each edition of the Program constitutes a separate event with its own eligibility period, entry deadlines, judging schedule, and announcement date for award recipients.}

^{All dates and timelines relating to eligibility, submission of entries, judging, finalist selection (if applicable), and the declaration or announcement of award recipients will be determined by the Organizer for each annual edition and may vary from year to year.}

^{The applicable dates and deadlines for a given year will be published in the Entrant Guidebook & Entry Overview document (hereinafter the “Guidebook”). The Organizer reserves the right to modify any dates, deadlines, or timelines at its sole discretion. Entrants are responsible for reviewing and complying with the dates applicable to the relevant edition of the Program.}

^{Participation in any prior edition of the Program does not guarantee eligibility, timing, format, or selection criteria for any future edition.}

^{3. Eligibility}

^{Participation is subject to the following eligibility requirements pertaining to the Entrant and to the Product for the applicable award cycle as defined in the Guidebook (hereinafter the “Award Cycle”).}

^{Eligibility requirements for Entrants:}

• ^{Entrants must be companies that are providers of a CRM or CRM-adjacent software product that meets the eligibility criteria detailed below.}
• ^{Entrants must be duly incorporated in their jurisdiction of incorporation and designate one authorized representative who agrees to the Program Terms & Conditions on behalf of the Entrant, and is at least the age of majority in his or her country/state/province of residence. The authorized representative must have the legal authority and be authorized at the time of participation and submitting an entry (and must remain authorized during and after the Program) by the Entrant to: (i) provide to the Organizer any and all required information that relates to the Entrant for the purposes of administering the Program in accordance with these Terms; (ii) submit an entry for the Program on behalf of the Entrant; and (iii) agree to be legally bound by these Terms on behalf of the Entrant.}
• ^{There is a limit of one Product that can be submitted per Entrant. For clarity, “Entrant” includes the submitting entity and any of its parent companies, holding companies, subsidiaries, affiliates, or other entities under common control (collectively, a “Corporate Group”). Entities within the same Corporate Group shall be treated as a single Entrant. Accordingly, a holding company and its subsidiary (or multiple subsidiaries within the same Corporate Group) may not submit separate entries for the same Product, nor may they each submit separate entries in a manner that circumvents the one-submission-per-product limit.}

^{Eligibility requirements for Products:}

• ^{The Product must be a publicly available and commercially available CRM or CRM-adjacent software product (e.g., sales, marketing, service, customer data platforms) actively used by customers. Products in private beta, alpha, or pre-launch stages are not eligible.}
• ^{Product must be publicly available for at least 6 months as of the entry deadline.}
• ^{Products must be independently branded and offered as a standalone solution. This means that the Product must be marketed, offered, and presented under a distinct and standalone product name and brand, and is not co-branded, jointly branded, white-labeled, or otherwise presented in conjunction with the name, trademark, or brand of another product, company, or commercial offering. Products that are marketed or distributed under multiple brand identities, as part of a bundled or joint solution, or in collaboration with another commercial entity in a manner that results in shared branding, are not eligible.}
• ^{Free and paid Products are eligible.}
• ^{The Product must comply with applicable laws in the market(s) where it is offered.}

^{Products are evaluated as they exist at the time of participation in the Program and as presented in the entry by the Entrant. Future Products or Product features, roadmaps, or unreleased functionality are not considered.}

^{The Organizer reserves the right to disqualify any entry that materially misrepresents any information included in the entry, including but not limited to Product capabilities, customer base, or eligibility status. The Organizer reserves the right, in its sole discretion, to determine final eligibility and category placement, decline or disqualify entries that do not meet the eligibility criteria outlined in the Terms, and reassign Product categories based on the information submitted by an Entrant in its entry. All eligibility decisions are final.}

^{Employees, representatives and agents of the Organizer, its affiliated companies, its advertising or promotional agencies, its contractual partners, if any, and judges, involved in the administration of the Program, and persons domiciled with the aforementioned persons and members of the immediate family (father, mother, siblings and children, regardless of their place of residence) of the aforesaid persons are not eligible in regard to the Program.}

^{4. Submission of Entries & Entry Fee}

^{For information on how to submit an entry in the Program, including information on entry fees (if applicable), see the How to Participate section of the Guidebook.}

^{Entry limits are detailed in the Guidebook. If it is discovered by the Organizer (using any evidence or other information made available to or otherwise discovered by the Organizer) that any person has attempted to exceed any of the limits stated in these Terms and/or disrupt or participate in the Program in any other fraudulent or misleading way, then he/she may be disqualified from the Program in the sole and absolute discretion of the Organizer.}

^{All entries are subject to verification at any time and for any reason. The Organizer reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Organizer – including, without limitation, government issued photo identification): (i) for the purposes of verifying an Entrant’s eligibility to participate in this Program; (ii) for the purposes of verifying the eligibility and/or legitimacy of any entry and/or other information entered (or purportedly entered) for the purposes of this Program; and/or (iii) for any other reason the Organizer deems necessary, in its sole and absolute discretion, for the purposes of administering this Program in accordance with the letter and spirit of these Terms. Failure to provide such proof to the complete satisfaction of the Organizer within the timeline specified by the Organizer may result in disqualification in the sole and absolute discretion of the Organizer.}

^{Entry fees (if applicable):}

• ^{Are non-refundable}
• ^{Support Program operations}
• ^{Do not influence judging, scoring, or outcomes}
• ^{Do not guarantee selection, finalist status, winner designation, editorial placement, traffic, media coverage, or any commercial benefit or outcomes.}

^{By submitting an entry, the Entrant represents and warrants that:}

• ^{All submitted information is accurate, complete, and not misleading}
• ^{The Entrant has authority to submit the Product and materials in the Program}
• ^{The Product complies with applicable laws in the markets where it is offered}
• ^{The Entrant consents to Product evaluation under these Terms}

^{All eligibility determinations by the Organizer are final.}

^{It is solely the responsibility of the Entrants to ensure that entry requirements are properly and completely met in accordance with these Terms.  The Organizer, Program judges, and each of their respective agents, employees, directors, officers, successors, and assigns (collectively, the “Released Parties”) will not be responsible for any lost, delayed, misdirected, illegible, incomplete, damaged or undeliverable entries (all of which are void), or any delay or failure to transmit, process, receive or consider entries.}

^{5. Judging, Evaluation & Outcomes}

^{After the end of the applicable Program entry deadline, as defined in the Guidebook, a panel of independent judges appointed by the Organizer, in its sole and absolute discretion, will judge eligible entries in the categories selected. Judging panels are composed of CRM practitioners, consultants, and operators with hands-on experience. Judging panels will rotate for different Award Cycles.}

^{Entries will be judged based on Product clarity, real-world application, outcomes, and alignment with category intent, according to the below category-specific criteria, and will be awarded a score.}

^{Judging will occur during the period detailed in the Guidebook for the applicable Award Cycle. All criteria within a category are scored 1-10. Judges are instructed to assess Product fitness for the category selected.}

^{Best CRM Overall}

^{“The most balanced, broadly excellent CRM on the market.”}

^{1. Use-Case Coverage & Clarity - Serves multiple business needs without losing focus or coherence.}

^{2. Core CRM Depth - Strong standard objects (such as contacts) and activities management fundamentals.}

^{3. Usability & Adoption - Can be adopted by real teams with minimal friction.}

^{4. Ecosystem & Scalability - Integrates well and scales with business complexity.}

^{5. Overall Value & Trust - Fair pricing, strong reputation, and dependable performance across company growth stages.}

^{Best Free CRM}

^{“The most capable CRM available at zero cost.”}

^{1. Meaningful Free Value - Free tier is genuinely useful and provides value for actual business use cases, not just a teaser.}

^{2. Core CRM Functionality - Handles standard objects and their supporting tools effectively.}

^{3. Ease of Setup & Use - Can be used productively without expert help.}

^{4. Upgrade Path Transparency - Clear, fair progression to paid tiers when needed and not pressured}

^{5. Stability & Longevity - Free offering appears sustainable and supported.}

^{Best CRM for Small Business}

^{“The best CRM for owner-led and lean teams.”}

^{1. SMB Fit & Focus - Designed for small teams, not downsized enterprise software.}

^{2. Time-to-Value - Delivers benefit quickly without heavy setup.}

^{3. Usability for Non-Experts - Easy to pick up by founders and generalists.}

^{4. Essential Integrations - Works well with common SMB tools (email, accounting, marketing).}

^{5. Affordability & ROI - Pricing aligns with small business realities.}

^{Best Sales CRM}

^{“The strongest system for managing and closing deals.”}

^{1. Pipeline & Deal Management - Clear, flexible, and powerful pipeline tools.}

^{2. Sales Process Support - Supports real sales processes, not just data entry.}

^{3. Reporting & Forecasting - Useful insights for reps and managers.}

^{4. Usability for Sales Teams - Encourages adoption rather than resistance.}

^{5. Sales Productivity Impact - Demonstrable improvement in sales efficiency or outcomes.}

^{Best CRM for Startups}

^{“The best CRM for fast-moving, evolving teams.”}

^{1. Early-Stage Fit - Matches startup constraints and ambiguity.}

^{2. Flexibility & Adaptability - Can be easily configured as the business grows and evolves.}

^{3. Speed of Implementation - Can be deployed and iterated quickly.}

^{4. Scalability Without Overhead - Grows without forcing premature complexity.}

^{5. Founder & Team Usability - Works for small, cross-functional teams.}

^{Best Marketing CRM}

^{“The strongest CRM for customer engagement and growth.”}

^{1. Marketing Automation Depth - Triggers and flexibility on automated action items.}

^{2. Data & Audience Management - Strong contact profiles and behavioral/engagement tracking.}

^{3. Integration with Sales & CRM Core - Marketing data meaningfully informs sales and service.}

^{4. Usability for Marketers - Designed for marketing initiatives, not just admins.}

^{5. Measurable Marketing Impact - Clear contribution to lead quality or revenue.}

^{Best Service CRM}

^{“The best CRM for customer support and service teams.”}

^{1. Case & Ticket Management - Robust tools for handling customer issues.}

^{2. Omnichannel Support - Supports email, chat, phone, or messaging channels.}

^{3. Agent Experience & Efficiency - Helps agents resolve issues faster.}

^{4. Customer Visibility - Clear, unified customer history and context.}

^{5. Service Quality & Reliability - Stability and trust in customer-facing environments.}

^{Best AI CRM}

^{“The most meaningful and practical use of AI in CRM.”}

^{1. AI Usefulness (Not Gimmicks) - AI solves real CRM problems.}

^{2. Integration with Core Business Processes - AI is embedded, not bolted on.}

^{3. Clarity & Explainability - Users understand what AI is doing and why.}

^{4. Productivity or Insight Gains - AI measurably saves time or improves decisions.}

^{5. Responsible & Trustworthy Use - Sensible handling of data, accuracy, and expectations.}

^{Best Industry Leader}

^{“The CRM with the greatest influence on the market.”}

^{1. Market Leadership & Adoption - Clear leadership position or category influence.}

^{2. Product Maturity & Stability - Proven, reliable platform.}

^{3. Innovation Track Record - Meaningful evolution over time.}

^{4. Ecosystem & Partner Network - Strong integrations, partners, and community.}

^{5. Trust, Reputation & Longevity - Long-term confidence from customers and consultants.}

^{Judging outcomes:}

• ^{Are independent, subjective, professional opinions}
• ^{Reflect a snapshot in time}
• ^{Are final and non-appealable}
   

^{The Organizer does not guarantee:}

• ^{Specific scores}
• ^{Comparative rankings}
• ^{Consistency across award years, should Entrants choose to participate in the Program for several awards cycles}
• ^{Ongoing inclusion in future award cycles}

^{All judging materials, including but not limited to individual or aggregate scores, evaluator comments, deliberations, notes, rankings, and related communications (collectively, “Judging Information”), are strictly confidential.}

^{Judging Information related to specific entries or Entrants will not be disclosed, published, or otherwise shared with Entrants or any third party under any circumstances.}

^{By submitting an entry, participants acknowledge and agree that they are not entitled to receive feedback, scoring details, evaluator comments, or any explanation regarding the outcome of the judging process. All judging decisions are final and not subject to review, appeal, or reconsideration.}

^{6. Recognition Awards}   

^{Based on the score awarded by the judging panel, Entrants may be awarded the recognition categories detailed in the Guidebook. An Entrant can receive a maximum of 3 awards for an applicable Award Cycle. Award recipients will be announced by the deadline indicated in the Guidebook for the applicable Award cycle. Award recipients are entitled to receive the benefits detailed in the Guidebook.}

^{The number of awards granted in any Product category is at the sole discretion of the judging panel, up to the limits prescribed in the Guidebook. The judging panel reserves the right to award fewer than the prescribed limits, or to withhold recognition entirely in a given category, if in its judgment the entries do not meet the required standards of quality, merit, or evaluation criteria. No award or recognition is guaranteed in any category, regardless of the number of entries received. All judging decisions are final and binding.}

^{7. No Endorsement or Commercial Guarantee}

^{CRMmys™ recognition:}

• ^{Does not constitute an endorsement, certification, warranty, or guarantee of a Product}
• ^{Does not imply fitness for purpose, compliance, or superiority of a Product}
• ^{Must not be represented as an objective ranking or permanent status of a Product}

^{Award recipients are responsible for how recognition is described in their own communications.}

^{8. Intellectual Property & License Grant}

^{By submitting an entry, the Entrant grants the Organizer a non-exclusive, royalty-free, perpetual, irrevocable, sublicensable, assignable, worldwide license to use, reproduce, communicate, publish, modify, display, transmit, publicly perform, make derivative works from, and otherwise use the entry or any of the information or content contained therein, including but not limited to the Entrant’s company name, Product name, trademarks, logos, descriptions, images and other submitted content (the “Submission Materials”), without any fee or other form of compensation, and without further notification or permission, for the purposes of:}

• ^{Administering and operating the Program}
• ^{Announcing, publicizing, and promoting Entrants and award recipients in connection with the Program in any media or format; and}
• ^{Maintaining internal records, archives and documentation relating to the Program.}

^{Ownership of Entrant intellectual property remains with the Entrant.}

^{9. Limitation of Liability}

^{To the maximum extent permitted by applicable law:}

^{The Organizer and the other Released parties shall not be liable for any:}

• ^{Direct or indirect losses}
• ^{Business interruption}
• ^{Reputational harm}
• ^{Loss of revenue, profits, or opportunities}
• ^{Reliance on Program outcomes}

^{Participation is at the Entrant’s sole risk.}

^{In no event shall the Organizer’s total cumulative liability exceed the total entry fees actually paid by the Entrant for the applicable award cycle.}

^{The Entrant acknowledges that participation is not based on any representation, promise, or expectation of outcome, exposure, ranking, or commercial benefit.}

^{10. Release and Waiver}

^{To the maximum extent permitted by applicable law, the Entrants irrevocably release, waive, and forever discharge the Organizer and the other Release Parties from any and all claims, demands, causes of action, damages, or liabilities arising out of or related to participation in the Program, including but not limited to evaluation outcomes, editorial treatment, public recognition, or lack thereof.}

^{11. Cancellation}

^{If for any reason the Organizer cannot run the Program as planned (including as a result of technical bugs, tampering, unauthorized intervention, fraud, technical failures, infection by computer virus or any other cause that corrupts, impairs or affects the administration, security, fairness, integrity, or proper conduct of this Program), as determined by the Organizer in its sole and absolute discretion, the Organizer may cancel, modify, extend or suspend the Program. In that event, the Organizer may award no recognition awards.}

^{The Organizer may also disqualify any Entrant or other individual or entity who tampers with or in any way corrupts the entry or voting process, or who attempts to undermine the legitimate operation of the Program by cheating, hacking, deception, or other unfair practices, or by attempting to annoy, abuse, threaten or harass any other Entrants or Organizer representatives.}

^{12. Indemnification}

^{The Organizer all other Released Parties do not accept liability for any loss or damage of any entry or for any other loss or damage resulting directly or indirectly from an Entrant’s (or authorized representative’s) participation in the Program or an Entrant’s receipt, use or redemption of any recognition award, or an Entrant’s (or authorized representative’s) inability to receive, use or redeem any recognition award.}

^{The Organizer and all other Released Parties are not responsible for: (1) incorrect or inaccurate transcription of entry information or late, lost, incomplete, misdirected entries, entry materials or entries received through impermissible or illegitimate channels; (2) technical failures of any kind, including the malfunctioning of any telephone, computer, network, hardware or software; (3) the unavailability or inaccessibility of any service; (4) unauthorized human intervention in any part of the entry process or the Program; (5) electronic or human error which may occur in the administration of the Program or the processing of entries; or (6) any injury or damage to persons or property, including an Entrant’s (or authorized representative’s) computer, which may be caused, directly or indirectly, in whole or in part, from his/her/its participation in the Program or from downloading or using any material provided by the Organizer.}

^{The Organizer and all other Released Parties will not be liable to an Entrant (or authorized representative) for any indirect, special, consequential, or punitive damages in connection with the Program or these Terms.}

^{Each Entrant (and authorized representative, as applicable) hereby releases and agrees to indemnify and hold harmless the Organizer and all other Released Parties from any and all damages, injuries, claims, causes of actions, liability or losses of any kind (including actual legal fees and expenses), known or unknown, absolute or contingent, now or in the future arising from or related to: (a) Program entries and any information contained therein; (b) alleged infringement of third party rights, including but not limited to intellectual property rights and privacy rights; (c) any public statements made by the Entrant; (d) his/her/its failure to comply with any of these Terms; (e) any misrepresentation he/she/it makes under these Terms or otherwise to the Organizer or any other Released Party; (f) his/her/its participation in the Program; or (g) his/her/its receipt, use or redemption of any recognition award, or his/her/its inability to receive, use or redeem any recognition award.}

^{13. Personal Information}

^{By participating in this Program, you expressly consent to the Organizer and Program judges, and each of their respective agents and/or representatives, storing, using and disclosing your personal information (or if you are an authorized representative, you consent on your own behalf and on behalf of your corporation company and all individuals whose personal information is included in the entry) for the purposes of administering the Program; advertising the Program; and for the other purposes described in these Terms and in accordance with the Organizer’s privacy policy (available at: Privacy Policy). This section does not limit any other consent(s) that an individual may provide the Organizer or others in relation to the collection, use and/or disclosure of their personal information.}

^{14. Class Action Waiver}

^{To the extent permitted by applicable law, Entrants agree that any dispute shall be brought solely in their individual capacity and not as a plaintiff or class member in any purported class, collective, or representative proceeding.}

^{15. Governing Law & Jurisdiction}

^{These Terms are governed by and construed exclusively under the laws of the Province of Québec and the federal laws of Canada applicable therein, without regard to conflict-of-law principles.}

^{The parties irrevocably submit to the exclusive jurisdiction of the courts located in Québec, Canada.}

^{16. Non-Transferability & Jurisdictional Limitation}

^{These Terms:}

• ^{Originate in Québec, Canada}
• ^{Are not intended to be transferred, adapted, or governed by foreign jurisdictions}
• ^{Do not create rights or obligations under U.S. state or federal law}
   

^{Participation from outside Canada is voluntary and at the Entrant’s own risk.}

^{17. Severability}

^{If any provision of these Terms is found invalid or unenforceable, the remaining provisions remain in full force and effect.}

^{18. Amendments}

^{The Organizer may amend these Terms prior to the close of the applicable award cycle. Continued participation constitutes acceptance of any updated Terms.}

^{19. Entire Agreement}

^{These Terms constitute the entire agreement between the Organizer and the Entrant regarding participation in the Program.}