CRMmy Awards™ 2026 Entrant Guidebook & Entry Overview

Purpose

The CRMmys™ (pronounced “C-R-M-ees”) are an annual, independently judged awards program recognizing CRM software within buyer-relevant categories for a specific award cycle.

Each CRMmys edition reflects real-world CRM use and market context at a point in time. Recognition is time-bound and does not represent permanent rankings, ongoing endorsements, or promotional claims. Only software providers who apply are considered.

What Entry Includes & How Recognition Works

An entry into the CRMmys™ provides eligibility (not entitlement) for product evaluation for recognition during the applicable award cycle. Recognition operates within each category across the tiers below.

All recipients of award recognition tiers will appear in CRM.org editorial content for the applicable award cycle, clearly labeled by CRMmys edition.

Program Period and Deadlines

The Program is conducted on an annual basis. Each edition of the Program constitutes a separate event with its own eligibility period, entry deadlines, judging schedule, and announcement date for award recipients.

For the 2026 Award Cycle, the key dates of the Program are the following:

Entry submission deadline: March 31st
Judging period: April
Notification of award recipients: April
Announcement of award recipients: April

Recognition Awards per Category

Each eligible Entrant can receive up to three (3) awards during the applicable awards cycle.

The number of awards granted in any category is at the sole discretion of the judging panel, up to the limits prescribed below. The judging panel reserves the right to award fewer than the prescribed limits, or to withhold recognition entirely in a given category, if in its judgment the entries do not meet the required standards of quality, merit, or evaluation criteria. No award or recognition is guaranteed in any category, regardless of the number of entries received. All judging decisions are final and binding.

1. CRMmys Selection (Up to 10 awards per Category)

Up to ten Products per category may be selected as “CRMmys Selection 2026.”
Selection recognizes Products that meet a high standard of category relevance and alignment with the award criteria for the applicable year and category.
Selected Products will be included in:
- The corresponding CRM.org “Best CRM for [Category]” article, clearly labeled by CRMmys edition for the corresponding awards cycle
Selection placement remains live on CRM.org for the CRMmys award cycle. After the applicable award cycle, placement will be archived but will remain on the website.

2. CRMmys Finalists (Up to 3 awards, Where Applicable)

From within the annual CRMmys Selection, up to three Products per category may be designated as “CRMmys Finalist” for the corresponding awards cycle.
Finalist recognition distinguishes Products that demonstrate outstanding category relevance and performance under the award criteria for that award cycle.
Finalists' Products are included in:
- The official CRMmys editorial landing page for the given category on CRM.org for the corresponding awards cycle
- The corresponding CRM.org “Best CRM for [Category]” article, clearly labeled by CRMmys edition for the corresponding awards cycle

3. CRMmys Winner (One award per Category)

One Product per category is designated the “CRMmys Winner” for the corresponding awards cycle.
Winner recognition is reserved for Products that represent the highest level of category excellence for the award year, as determined through rigorous, criteria-driven evaluation.
Winner designation applies only to the specific award cycle.
Winners' Products are included in:
- The official CRMmys editorial landing page for the given category on CRM.org for the corresponding awards cycle
- The corresponding CRM.org “Best CRM for [Category]” article, clearly labeled by CRMmys edition for the corresponding awards cycle
- A CRMmys™ winner's roundtable podcast episode featuring category winners, moderated by the CRM.org editorial team, recorded remotely within one (1) month of the official award announcement
- An individual CRMmys™ Winner podcast episode, moderated by the CRM.org editorial team, recorded remotely within six (6) months of the official award announcement

Podcast Editorial Framing & Historical Record

Podcasts are editorial discussions, not promotional interviews. The Organizer retains full ownership of the podcast recording and editorial control to ensure neutrality, clarity, and long-term value of the recordings. Participation in the podcast recording does not guarantee publication or specific editorial treatment. Winners are not entitled to review the podcast once it has been recorded.

Historical Record

Published podcast episodes form part of the permanent CRMmys™ historical record for the applicable award cycle. Insights may inform future CRMmys™ categories, evaluation criteria, and editorial analysis.

Badges & Public Use

Award recipients may use one or more of the following badges that are the property of the Organizer, provided that they correspond to the award received by the recipient for the applicable Award Cycle:

CRMmys Selection
CRMmys Finalist
CRMmys Winner

Badge usage:

Is specific to the year of the award cycle, award received, and award category
May be used on the Recipient’s websites, press pages, sales materials, social channels, and investor communications
May be revoked by the Organizer for misuse or misrepresentation

Recipients may also receive approved announcement language, official visuals, and optional judge commentary (where provided) for use on websites, press pages, sales materials, social channels, and investor communications.

Past recognition may be referenced historically but cannot imply recognition in a subsequent award cycle.

Organizer Editorial Placement, Duration & Historical Record

CRMmys Selection, Finalist, and Winner recognition will appear across CRM.org editorial content.

When a new CRMmys cycle begins:

Prior-year selections are archived in active editorial content, but remain on CRM.org
New selections take their place as current Selections on CRM.org

Past recognition is preserved permanently on CRM.org as part of:

A software provider’s historical CRMmys record
The CRMmys section of CRM.org

CRMmys™ recognition reflects a time-bound evaluation for the applicable award cycle. Historical references to the award year are permitted, but recognition does not imply ongoing endorsement, ranking, or future inclusion.

Media & Public Announcements

Following each award cycle, the Organizer may publish category announcements and editorial updates highlighting recognized products on CRM.org.

Media outreach, where undertaken, is editorially driven and cannot be guaranteed.

How to Enter

Step 1 — Complete the CRMmys Submission Form on CRM.org

A short, structured form (~10 minutes) capturing entrant details, product categories entered, target customers, and high-level positioning. Following the submission of the form, Entrants will receive a confirmation email including instructions on the next applicable steps.

Step 2 — Pay the fee, if applicable

Entries for which an entry fee applies will receive a confirmation email with payment instructions.

Entry Fee (First Category)	Additional Categories
$ 0	$2,500 per category

Step 3 — Submit Entry Materials (PDF)

Please consult the Entrant Submission Requirements document for details on the entry materials to be submitted.