Startup

Startups are built to grow. Stories and strategies from tech and beyond help you refine your offering into a must-have.

According to Clayton Christensen, when you bought a coffee this morning, you hired that beverage to help with the important task of waking up. Christensen's Jobs-to-Be-Done theory was unleashed nearly 30 years ago, yet its relevance is arguably even more significant today. 

User experience first, technology second. Exploring tactile and cognitive interaction with the original UX designer, Don Norman.

WeWork’s built an empire on the trend towards flexible workplaces. Now they’re aiming to disrupt life itself. Work’s changed, big time—will everything else follow suit?

User churn and retention are two metrics determining user behavior,  customer engagement, and the overall health of your business.

User onboarding is key for customer success. From initial walkthrough to every stage of the customer lifecycle, it’s all about showing value.

Kaizen stands for iterative improvement. It’s a sustainable, context-driven way to grow your business, streamline processes, and stay competitive. Who wouldn't want to Kaizen? 

How can established corporations maintain an edge in today's fast-moving startup culture where new products and technological breakthroughs are the norm?

In the 21st century, disruptive technologies threatened the core business of both Kodak and Fujifilm. As both companies faced the change, different mindsets determined their ultimate fate.