Startup

Startups are built to scale. Discover, refine, and grow your offering with stories and strategies from tech and beyond.

In the 21st century, disruptive technologies threatened the core business of both Kodak and Fujifilm. As both companies faced the change, different mindsets determined their ultimate fate.

CEO Bracken Darrell re-oriented Logitech’s mandate to become a design-centric company; focusing on human experience and big ideas executed perfectly.

We’re more irrational and less in control of our decisions than we think. But there’s hope—becoming aware of our thought processes can bring reflection and change.

Don’t rely on outdated, impractical legacy workflow models. Go Kanban, a lean and effective method for improving workflow.

As the complexity of doing business increases, creative ways of working become essential. Design Thinking offers one way forward.

Designing behaviors and personalities into products. Fostering innovation culture and creative confidence. Exploring IDEO’s human ideas for business and beyond.

Growth hacking is the new black. With cross-functional growth teams making revenue giants like Airbnb and Dropbox, the functional silo model is receding into history. It’s truly a time to get hacking.

User experience first, technology second. Exploring tactile and cognitive interaction with the original UX designer, Don Norman.