Startup

In the 21st century, disruptive technologies threatened the core business of both Kodak and Fujifilm. As both companies faced the change, different mindsets determined their ultimate fate.

How does an innovation become mainstream? Diffusion of innovation theory has some ideas. From categories of adopters to the five stage adoption process.

Dan Ariely, the behavioral economist, reveals the quirks in our decision-making process and how we can become 'unpredictably rational'.

Explore the evolution of Kaizen, a philosophy shaping lean and agile business practices, fostering continuous, incremental improvements for efficiency.

CEO Bracken Darrell re-oriented Logitech’s mandate to become a design-centric company; focusing on human experience and big ideas executed perfectly.

Unlock innovation with the Jobs-to-Be-Done Theory: understand customer behavior, drive growth, and master the market with strategic product development.

User experience first, technology second. Exploring tactile and cognitive interaction with the original UX designer, Don Norman.