In the era of relationships, customer empathy is key. Maintaining and growing your user base is all about addressing need and reducing friction.

Tony Hsieh’s Delivering Happiness explores customer and company philosophies that turned Zappos from a failing e-commerce website to a billion dollar company.

Follow the Ritz-Carlton's Gold Standards to deliver customer service that people will gush about. 

In order to create a product that scales, you first need to master a product that can’t scale. For Airbnb, that product is Trips—the perfectly curated experience.

Patagonia’s high integrity and commitment for the environment inspires its cult customer following to take better care of our planet. 

When used wisely, social media can be powerful business tools. These platforms give immense visibility to your brand, and allow you to connect and interact with your customers on a more personal level.

For business owners still unsure how to use Twitter to create great customer service, lessons from Musk can help your business go from average to remarkable.