Customer

In the era of nurtured customer relationships, customer empathy is key to growing your business. Maintaining and growing your user base is all about addressing need, reducing friction, and listening when it matters most.

Customer

Patagonia's Customer Base and the Rise of an Environmental Ethos

Patagonia’s high integrity and commitment for the environment inspires its cult customer following to take better care of our planet. 

Customer

Tony Hsieh and Zappos: Four Steps for “Delivering Happiness”

Tony Hsieh’s Delivering Happiness explores customer and company philosophies that turned Zappos from a failing e-commerce website to a billion dollar company.

Customer

How the Ritz-Carlton Creates a 5 Star Customer Experience

Follow the Ritz-Carlton's Gold Standards to deliver customer service that people will gush about. 

Customer

Airbnb’s Trips Platform: Turning Trips Into Journeys

In order to create a product that scales, you first need to master a product that can’t scale. For Airbnb, that product is Trips—the perfectly curated experience.

Customer

How Not to Build Your Brand on Instagram

When used wisely, social media can be powerful business tools. These platforms give immense visibility to your brand, and allow you to connect and interact with your customers on a more personal level.

Customer

How to Use Twitter for Customer Service: Lessons From Elon Musk

For business owners still unsure how to use Twitter to create great customer service, lessons from Musk can help your business go from average to remarkable.