HubSpot’s Building the AI Army for SMBs

Last Updated:Wednesday, April 16, 2025

This week on Funnel Frontier: Breeze Agents, 200+ new tools, and a no-code AI platform made for small teams with limited budgets.

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This week:

  • HubSpot’s building the AI army for SMBs

  • Google’s “next-gen” Customer Engagement Suite is looking a lot like CRM

 

Stat of the Week

90% of small business owners reported facing obstacles in integrating AI into their operations. (Act!)

 

HubSpot’s building the AI army for SMBs

If you’re an SMB, you’ve probably been told a hundred times that AI will change everything. And then you’re left to figure out what to do with that information… with a team of five and no technical budget.

Using AI tools is one thing. But, integrating AI is more complex than simply using ChatGPT and Midjourney to create marketing materials in seconds.

After all, 90 percent of small business owners reported facing obstacles in integrating AI into their operations.

HubSpot gets it. At their Spring 2025 Spotlight, they dropped 200+ features aimed squarely at helping SMBs use AI to actually do things—not just play with prompts.

At the center of it all is Breeze: a suite of AI-powered agents baked directly into HubSpot’s CRM. No third-party integrations. No “open your terminal” instructions. Just bots that help small teams move fast, close tickets, write content, and build pipeline without breaking the budget—or their brains.

Meet the Breeze Agents: AI That Actually Works for SMBs

These four agents are designed for the exact problems that eat up time in a growing business: