The CRM landscape is a complex ecosystem that nobody can navigate.

Our goal is to simplify this ecosystem and to aid users with:

- understanding the capabilities of a CRM by guiding & educating
- understand the functionalities / features by deconstructing them
- helping users find a CRM according to their needs

We will do this by making the content relevant, relatable, accessible, engaging and maybe even fun.

Yes, you heard right. In this way, we hope to change the way CRM is talked about from a piece of software with features to a more user-centered approach of how to improve business owners' current methodology for work related relationships.

With this approach we will bring a more accessible, friendlier and more modern approach to the CRM customer experience and how that fits into current CRM practices.

Come join us in our journey.