CRMmys Awards Entrant Submission Requirements
1. Purpose
This document defines the required submission format and content entrants must provide to be considered for CRMmys awards.
All vendors must submit a dossier that addresses the universal criteria (Annex A) and the criteria for each category (Annex B) they selected during registration.
This ensures fair, consistent evaluation aligned with official CRMmys judging standards.
2. Submission Structure of Dossier
Create one PDF per category you are applying for. Where applicable, entrants should include:
- Feature descriptions
- Screenshots and video links (optional but recommended)
- Metrics or usage examples
- Product documentation references
- Public roadmap references (if relevant)
3. PDF Requirement for Dossier
● One PDF per category
○ Name Format: [Company Name] - [Category Name]
○ Example: SalesBit - Best CRM
4. Submission Deadline & Method
Submission Deadline
Entrants have 7 business days from payment confirmation of the entry fee to submit their complete dossier.
Submission Method
- All submissions must be sent by replying directly to the CRMmys confirmation email received.
Annex A
Before any entry is sent to the independent judging panel, the Organizer will apply a universal minimum requirements check. This is a binary pass/fail screening—not a scoring exercise— to confirm that each entry meets the baseline conditions for evaluation.
Every entry must satisfy all of the following criteria. Failure on any single requirement means the entry does not advance to the judging panel for that category.
If a submitted entry fails to meet any of the below universal criteria, the Organizer will notify the entrant by email within 5 business days, specifying which requirement(s) were not met with a brief factual explanation. The entrant has 3 business from such notification by the Organizer to provide additional evidence that the requirement was already satisfied at the time of submission. This is not an opportunity to make product changes after the initial submission. If the entry remains below threshold after remediation, the Organizer may suggest reassignment to a more suitable category, subject to Entrant consent. If consent is not provided, the Entrant will be disqualified.
| # | Requirement | What This Means | Pass? |
| 1 | Complete submission | All required materials submitted: registration form, category-specific responses, entry PDF, and payment (if applicable) confirmed. | □ |
| 2 | Product is commercially available | Product is live, publicly accessible, and available for purchase or sign-up. Products in alpha, private beta, or pre-launch do not qualify. | □ |
| 3 | Product is a CRM or CRM adjacent solution | Product functions as a CRM or directly supports CRM workflows (sales, marketing, service, customer data). Project management tools, ERPs, or unrelated SaaS do not qualify. | □ |
| 4 | Real-world usage | Evidence that the product has actual customers or users beyond the founding team (e.g., public reviews, app store presence, case studies, customer logos). | □ |
| 5 | Category plausibility | The product’s core function has a reasonable connection to the category entered. For example, a product with no sales pipeline cannot enter Best Sales CRM; a product with no free tier cannot enter Best Free CRM. | □ |
| 6 | No material misrepresentation | No materially inaccurate claims detected in the submission regarding capabilities, customer base, pricing, or market availability. | □ |
| 7 | Minimum product maturity | Product has been publicly available for at least 6 months as of the submission deadline. Recently launched products without a track record do not meet the threshold for evaluation. | □ |
Annex B
Best CRM Overall
“The most balanced, broadly excellent CRM on the market.”
1. Use-Case Coverage & Clarity - Serves multiple business needs without losing focus or coherence.
2. Core CRM Depth - Strong standard objects (such as contacts) and activities management fundamentals.
3. Usability & Adoption - Can be adopted by real teams with minimal friction.
4. Ecosystem & Scalability - Integrates well and scales with business complexity.
5. Overall Value & Trust - Fair pricing, strong reputation, and dependable performance across company growth stages.
Best Free CRM
“The most capable CRM available at zero cost.”
1. Meaningful Free Value - Free tier is genuinely useful and provides value for actual business use cases, not just a teaser.
2. Core CRM Functionality - Handles standard objects and their supporting tools effectively.
3. Ease of Setup & Use - Can be used productively without expert help.
4. Upgrade Path Transparency - Clear, fair progression to paid tiers when needed and not pressured
5. Stability & Longevity - Free offering appears sustainable and supported.
Best CRM for Small Business
“The best CRM for owner-led and lean teams.”
1. SMB Fit & Focus - Designed for small teams, not downsized enterprise software.
2. Time-to-Value - Delivers benefit quickly without heavy setup.
3. Usability for Non-Experts - Easy to pick up by founders and generalists.
4. Essential Integrations - Works well with common SMB tools (email, accounting, marketing).
5. Affordability & ROI - Pricing aligns with small business realities.
Best Sales CRM
“The strongest system for managing and closing deals.”
1. Pipeline & Deal Management - Clear, flexible, and powerful pipeline tools.
2. Sales Process Support - Supports real sales processes, not just data entry.
3. Reporting & Forecasting - Useful insights for reps and managers.
4. Usability for Sales Teams - Encourages adoption rather than resistance.
5. Sales Productivity Impact - Demonstrable improvement in sales efficiency or outcomes.
Best CRM for Startups
“The best CRM for fast-moving, evolving teams.”
1. Early-Stage Fit - Matches startup constraints and ambiguity.
2. Flexibility & Adaptability - Can be easily configured as the business grows and evolves.
3. Speed of Implementation - Can be deployed and iterated quickly.
4. Scalability Without Overhead - Grows without forcing premature complexity.
5. Founder & Team Usability - Works for small, cross-functional teams.
Best Marketing CRM
“The strongest CRM for customer engagement and growth.”
1. Marketing Automation Depth - Triggers and flexibility on automated action items.
2. Data & Audience Management - Strong contact profiles and behavioral/engagement tracking.
3. Integration with Sales & CRM Core - Marketing data meaningfully informs sales and service.
4. Usability for Marketers - Designed for marketing initiatives, not just admins.
5. Measurable Marketing Impact - Clear contribution to lead quality or revenue.
Best Service CRM
“The best CRM for customer support and service teams.”
1. Case & Ticket Management - Robust tools for handling customer issues.
2. Omnichannel Support - Supports email, chat, phone, or messaging channels.
3. Agent Experience & Efficiency - Helps agents resolve issues faster.
4. Customer Visibility - Clear, unified customer history and context.
5. Service Quality & Reliability - Stability and trust in customer-facing environments.
Best AI CRM
“The most meaningful and practical use of AI in CRM.”
1. AI Usefulness (Not Gimmicks) - AI solves real CRM problems.
2. Integration with Core Business Processes - AI is embedded, not bolted on.
3. Clarity & Explainability - Users understand what AI is doing and why.
4. Productivity or Insight Gains - AI measurably saves time or improves decisions.
5. Responsible & Trustworthy Use - Sensible handling of data, accuracy, and expectations.
Best Industry Leader
“The CRM with the greatest influence on the market.”
1. Market Leadership & Adoption - Clear leadership position or category influence.
2. Product Maturity & Stability - Proven, reliable platform.
3. Innovation Track Record - Meaningful evolution over time.
4. Ecosystem & Partner Network - Strong integrations, partners, and community.
5. Trust, Reputation & Longevity - Long-term confidence from customers and consultants.