Bloom

ADOPT A GROWTH MINDSET FOR A MORE HUMAN WAY OF WORKING, LIVING, AND FINDING SUCCESS.

Startup

Winning the Innovation Game With Jobs-to-Be-Done Theory

Unlock innovation with the Jobs-to-Be-Done Theory: understand customer behavior, drive growth, and master the market with strategic product development.

Startup

Building a Creative Pipeline With Design Thinking

As the complexity of doing business increases, creative ways of working become essential. Design Thinking offers one way forward.

Startup

The Godfather of UX: Don Norman & User-Centered Design

User experience first, technology second. Exploring tactile and cognitive interaction with the original UX designer, Don Norman.

Customer

Patagonia Customer Base & Rise of Environmental Ethos

Patagonia’s high integrity and commitment for the environment inspires its cult customer following to take better care of our planet. 

Startup

Human Centered Design: David Kelley and the IDEO Way

Designing behaviors and personalities into products. Fostering innovation culture and creative confidence. Exploring IDEO’s human ideas for business and beyond.

Tech History

Xerox PARC and the Origins of GUI

Graphical User Interface (GUI) is part of everyday laptop-and-phone life. But it has a surprising history, starting as a fringe early 70s NoCal idea.

Startup

The Patient Mailchimp Founders: A Mailchimp Success Story

The Mailchimp success story offers a lesson in the long game. Here's how Mailchimp founders got to half-billion dollar-plus revenues over two decades.

Tech History

Computing Evolves. Part VII: All Around You (2009-2019)

In the 2010s, computers shape what it is to be human while server farms and supercomputers are disrupting life itself.